11 killer tips on how to make No Elevators Day succesfull on social media.

1. NO ELEVATORS DAY
SOCIAL MEDIA GUIDE
HTTP://NO-ELEVATORS-DAY.NOWWEMOVE.COM/26.04.17

2. 11 KILLER TIPS ON HOW
TO MAKE YOUR NO
ELEVATORS
DAY SUCCESSFUL ON
SOCIAL MEDIA

3. CHOOSE THE RIGHT SOCIAL
NETWORKS
TO PROMOTE AN EVENT ON SOCIAL NETWORKS, IT IS NECESSARY TO SELECT THE
PLATFORMS TO COMMUNICATE ON.
WHICH SOCIAL NETWORK SHOULD YOU USE?
THINK ABOUT YOUR GOALS AND YOUR TARGET.
WHO IS YOUR TARGET? WHAT DOES SHE WANT FROM YOU? WHAT CONTENT DOES IT
ENJOY CONSUMING? ON WHICH PLATFORMS?
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4. SET A HASHTAG FOR YOUR EVENT
THE HASHTAG HAS A DOUBLE ADVANTAGE IN PROMOTING AN EVENT.
FIRST, IT WILL ALLOW YOU TO FOLLOW AND ANALYZE EVERYTHING THAT IS SAID
BEFORE, DURING AND AFTER YOUR EVENT. IT WILL ALLOW YOU TO ADJUST IN REAL
TIME THE ORGANIZATION AND PROMOTION OF YOUR EVENT.
FOR THE NOELEVATORSDAY, USE #NOELEVATORSDAY AND #BOYCOTTTHESTAIRS !
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5. FIND INFLUENCERS
WHAT IS A SOCIAL MEDIA INFLUENCER?
AN INFLUENCER IS QUITE SIMPLY SOMEONE WHO CARRIES INFLUENCE OVER OTHERS. A
SOCIAL MEDIA INFLUENCER IS SOMEONE WHO WIELDS THAT INFLUENCE THROUGH
SOCIAL MEDIA.
BEFORE REACHING OUT TO A POTENTIAL SOCIAL MEDIA INFLUENCER, YOU’LL NEED TO
CONSIDER THE RS OF INFLUENCE:
- RELEVANCE: THE INFLUENCER IS SHARING CONTENT AND DEVELOPING A FOLLOWING
RELEVANT TO YOUR BUSINESS AND THE PARTICULAR MARKET SEGMENT YOU WANT TO
TARGET.
- REACH: THE NUMBER OF PEOPLE YOU COULD POTENTIALLY REACH THROUGH THE
INFLUENCER’S FOLLOWER BASE THAT WOULD BRING VALUE TO YOUR BUSINESS.
- RESONANCE: THE POTENTIAL LEVEL OF ENGAGEMENT THE INFLUENCER CAN CREATE
WITH AN AUDIENCE THAT’S VALUABLE AND RELEVANT TO YOUR COMPANY.
INFLUENCERS HAVE AN IMPORTANT AND COMMITTED COMMUNITY. IF THEY ARE
INTERESTED, THEY WILL NOT HESITATE TO PROMOTE YOUR EVENT ON THEIR SOCIAL
NETWORKS OR THEIR WEBSITE.
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6. CONVINCE INFLUENCERS
ONCE YOU IDENTIFY A SOCIAL MEDIA INFLUENCER YOU WANT TO ENGAGE WITH, START
THE CONNECTION PROCESS BY REACHING OUT THROUGH CONTENT THEY ARE ALREADY
SHARING, AND CONVERSATIONS THEY ARE ALREADY STARTING OR LEADING.
TWITTER CHATS ARE A GREAT WAY TO DO THIS. IF YOU KNOW YOUR POTENTIAL SOCIAL
MEDIA INFLUENCER IS HOSTING A TWITTER CHAT, BE SURE TO MARK THE DATE AND
PARTICIPATE. IF THEY HAVE A BLOG, COMMENT ON THEIR BLOG POSTS TO SHOW THAT
YOU ARE ACTUALLY READING THEIR CONTENT.
AS A MARKETER, YOU’RE PROBABLY FOCUSED ON THE VALUE THAT INFLUENCERS CAN
PROVIDE TO YOUR BRAND, NOT THE OTHER WAY AROUND. BUT TO CREATE A
MEANINGFUL AND LASTING RELATIONSHIP, INFLUENCERS MUST ALSO DERIVE VALUE
FROM PARTNERING WITH YOUR COMPANY—AND NOT JUST IN THE FORM OF COLD,
HARD CASH (ALTHOUGH THAT ALWAYS HELPS).
SOCIAL MEDIA INFLUENCERS SHOULD BE ABLE TO PROVIDE ANALYTICS AND DETAILED
REPORTS ON THE REACH OF THEIR POSTS, BUT REMEMBER THAT YOU’RE ALSO LOOKING
TO TRACK ENGAGEMENT.
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7. CREATE A FACEBOOK EVENT PAGE
MOST PEOPLE LOG INTO FACEBOOK AT LEAST ONCE A DAY. MAKE IT EASY FOR THEM TO
KEEP UP WITH EVENT NEWS BY CREATING AN EVENT PAGE LISTING. YOUR EVENT PAGE IS
ALSO A GREAT PLACE TO ENCOURAGE NETWORKING BEFORE THE EVENT. THE
CONVENIENCE OF AN EVENT PAGE ALSO ENCOURAGES SHARING BY ATTENDEES.
WE CREATED AN GENERIC EVENT FOR NO ELEVATORS DAY, YOU CAN ALSO USE THIS ONE:
HTTPS://WWW.FACEBOOK.COM/EVENTS/1851656188407232/?FREF=TS
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8. EMPOWER AFFILIATES, FANS AND
ATTENDEES WITH SHAREABLE
ASSETS
MAKE IT EASY TO SHARE YOUR EVENT. PROVIDE A WEB PAGE WITH BRANDED
DOWNLOADABLE RESOURCES THAT FIT ANY PLATFORM LIKE THE NO ELEVATORS DAY
VISUALS RESOURCES:
ON THIS PAGE, YOU WILL FIND VISUALS RESOURCES AND TOOLKITS FOR:
- PARTICIPANTS (EMAIL SIGNATURE, MOTIVATIONAL CARDS,POSTER, SOCIAL COVER...)
- SUPPORTERS (GOODIES AND TOOLS FOR THE ONE WHO WANTS TO SHOW THEIR
SUPPORT TO THE EVENT)
- A SPECIAL TOOKIT FOR "AFTER NED" (MOTIVATIONAL POSTCARDS, POSTER, AND
MANIFESTO LETTER TO FILL FOR PEOPLE WHO PARTICIPATED)
HTTP://NO-ELEVATORS-DAY.NOWWEMOVE.COM/RESOURCES/
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9. SHARE GOOD CONTENT
BEFORE YOUR EVENT, YOU NEED TO MOBILIZE AS MANY PEOPLE AS POSSIBLE.
DON'T HESITATE TO SHARE:
1) USEFUL CONTENT, AS THE DIFFERENT TOOLKITS WE MADE:
HTTP://NO-ELEVATORS-DAY.NOWWEMOVE.COM/RESOURCES/
2) NUMBERS/FIGURES ABOUT YOUR EVENT. EX:
/ / 350 / /
350 PEOPLE ARE ALREADY PARTICIPATING TO THE NO ELEVATOR DAY! BRAVO! WHO HAS A
STAIR BIG ENOUGH TO WELCOME AND MOTIVATE US ALL? KEEP REGISTERING ON NO-
ELEVATORS-DAY.NOWWEMOVE.COM/
3) VISUALS CONTENT AS VIDEOS.
VIDEOS PROVIDE A UNIQUE OPPORTUNITY TO CONVEY THE ENERGY AND EXCITEMENT
OF A EVENT. GREAT VISUALS AND CATCHY AUDIO ARE A POTENT COMBINATION THAT
DRIVES REGISTRATION. IT ALSO CREATES ENGAGEMENT OPPORTUNITIES AS THE VIDEO
IS SHARED WITH FRIENDS.
YOU CAN USE THE VIDEOS WE CREATED TO PROMOTE NOELEVATORSDAY ON SOCIAL
MEDIA:
EXEMPLE OF VIDEO TO SHARE: HTTPS://WWW.YOUTUBE.COM/PLAYLIST?
LIST=PLUKAUHT8CVECRMVSWTHRVYVHU1NCMHNTC
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10. SHARE GOOD CONTENT
4) SHARE SIMPLE IDEAS OF ACTIVATION AS THE NED SOCIAL MEDIA CHALLENGE
(THROUGH OUR BLOG, YOU CAN FIND GOOD EXAMPLES:
HTTPS://BLOG.NOWWEMOVE.COM/
5) SHARE FUNNY VIDEO/CONTENT ABOUT TAKING THE STAIRS. YOU CAN SHARE A LOT
OF GIFS FROM THIS WEBSITE: HTTPS://GIPHY.COM/
6) DO LIVE EVENT! WHEN YOU ORGANIZE AN EVENT, THERE ARE ALWAYS PEOPLE WHO
CAN NOT GET FREE TO ATTEND. ALLOW THEM TO FOLLOW YOUR EVENT LIVE.
TO BROADCAST A LIVE EVENT, YOU HAVE VARIOUS TOOLS LIKE PERISCOPE OR
FACEBOOK LIVE.
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11. ENGAGE THE TARGET WITH A
SOCIAL MEDIA CHALLENGE
TO RAISE AWARENESS OF NO ELEVATORS DAY 2017 AND ENCOURAGE EVERYONE TO
TAKE ONE STEP TOWARDS A HEALTHIER LIFESTYLE, WE INVITE YOU TO JOIN THE NED
NOMINATION CHALLENGE.
WANT TO PARTICIPATE AS WELL? IT’S EASY:
1) TAKE A VIDEO OF YOURSELF DOING THE NED NOMINATION CHALLENGE
2) CLIMB THE STAIRS
3) NOMINATE THREE OTHER FUTURE STAIR CHAMPIONS
4) SHARE THE VIDEO ON SOCIAL MEDIA, USING THE #NOELEVATORSDAY HASHTAG
NOMINATING YOUR FAMILY, FRIENDS AND PEERS IS ONLY THE FIRST STEP. ON 26 APRIL,
NO ELEVATORS DAY EVENTS WILL ALSO TAKE PLACE AT EUROPEAN PARLIAMENT,
WHERE MEPS HAVE THE CHANCE TO NOMINATE OTHER EUROPEAN POLITICIANS AND
OFFICIALS. THIS WILL TRULY RAISE THE NED NOMINATION CHALLENGE TO A PAN-
EUROPEAN LEVEL!
THE SOCIAL MEDIA CHALLENGE IS A GOOD WAY TO SHOW YOUR SUPPORT. CHANGE
STARTS WITH THE FIRST STEP, WHETHER IT’S TAKEN BY YOU, YOUR FAMILY, OR THE
NEXT KING OF ENGLAND. BECOME A NO ELEVATORS DAY AMBASSADOR AND LET’S TAKE
THE STAIRS TOGETHER!
HTTPS://BLOG.NOWWEMOVE.COM/I-NOMINATE-NED/
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12. TAKE A LOT OF PICTURES OF
YOUR EVENT
TO MAXIMIZE THE VISIBILITY OF YOUR EVENT AND ENCOURAGE THE COMMUNICATION
OF THE FOLLOWING, CONSIDER TAKING A MAXIMUM OF PHOTOS ON THE FLY.
IF YOU CAN, PLAN A PLAYFUL AND NICE PLACE FOR THE PARTICIPANTS TO TAKE A
PICTURE. PEOPLE LOVE IT AND THEY WILL NOT FAIL TO RELAY THESE BEAUTIFUL
PHOTOS ON SOCIAL NETWORKS.
SHARE STORIES OF HOW YOU’RE PULLING EVERYTHING TOGETHER AND DON’T FORGET,
MISTAKES AND CHALLENGES HAPPEN. BE AUTHENTIC AND SHARE THE CHALLENGES
YOU FACE AND WHAT STEPS YOU TOOK TO RESOLVE THEM. IT HUMANIZES YOUR BRAND
AND MAKES YOU MORE RELATABLE.
MOREOVER, BY PUBLISHING THE PHOTOS ON YOUR SOCIAL NETWORKS AT THE END OF
THE EVENT, YOU WILL BE ABLE TO MAKE YOUR EVENT MORE SUSTAINABLE AND
ENCOURAGE THE PARTICIPANTS TO JOIN YOU JUST TO SEE HOW THEY APPEAR ON THE
PICTURES.
DON'T FORGET TO SEND US YOUR PICTURES: ES@ISCA-WEB.ORG
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13. DO A REPORTING OF THE EVENT
THE END OF AN EVENT DOES NOT MEAN THE END OF HIS PROMOTION. WITH SOCIAL
NETWORKS, YOU CAN CONTINUE TO PROMOTE YOUR EVENT BY BROADCASTING A
REPORTING OF WHAT HAPPENED ON D-DAY.
TEXT, PHOTOS, VIDEOS ... EVERYTHING IS GOOD TO DO A REVIVAL OF THE EVENT AND
ALLOW THE ABSENTEES TO SEE WHAT THEY HAVE MISSED.
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