This Action Guide of No Elevators Day gives you tips on how to organise a No Elevators Day event to promote taking the stairs among people.

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Action guide

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Important Information
No Elevators Day is all about incorporating physical activity into your busy day. We want to get as many
people involved as possible, and by people we mean everybody, regardless of their age, physical ability
or fitness level.
For the simple reason that climbing the stairs is not possible for everybody, we also created alternative
ways to be active while still be able to use the elevator, so everyone can be part of No Elevators Day!
Find out more in our online Resource-Hub on our Website!
All activities under the No Elevators Day title are voluntary and should take into consideration
accessibility requirements for people with disabilities and medical conditions.

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NO ELEVATORS
DAY
IN LATIN
AMERICA
100 press
mentions and
more than half a
million people
involved in
Bulgaria
1st GLOBAL NO
ELEVATORS DAY
Video support from
the Europea
Commissioner for
Health and Food
Safety
160 events in 32
countries all
around the world
Support from
Olympic Athletes
NO ELEVATORS
DAY IN 5
CONTINENTS
First No Elevators
Day events in
Costa Rica,
Libanon, Oman,
Norway, peru,
India, Zimbabwe
Collaboraton with
the immunization
week of WHO
Europe at UN City
Copenhagen
History
2015 2016 2017 2018 2019
STUNT IN THE
EUROPEAN
PARLIAMENT
6 ministries and
national
parliaments joined
1st EDITION
60 cities
participated in 21
countries

4. no-elevators-day.nowwemove.com
Organising a No Elevators Day event on the last Wednesday of April is a simple way to raise awareness
towards a more physically active lifestyle by promoting taking the stairs instead of the elevator or escalator.
It can be country-specific and customised to individual needs.
Events with social media content also contribute to an active world!
Concept

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Concept ideas
BEFORE DURING AFTER
Encourage people to choose
the stairs instead of the
elevator/escalator.
Get inspired by our ressource-hub to gamify your event or
learn how to fundraise for a cause of your choice.
Use the #TakeTheStairs
hashtag and encourage
people to take the stairs
with motivational
messages.
Spread the word among your
community by using
#NoElevatorsDay.
Use sealing tape on and near elevators based on
individual needs.
Hand out flyers with a list of benefits of stair-climbing.
Organise walking or stair-climbing events.
Stick motivational messages on doors, walls and stairs.

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Objective
TO RAISE AWARENESS OF THE IMPORTANCE OF PHYSICAL ACTIVITY AND HOW EASY IT IS TO MAKE THE
FIRST STEP TOWARDS A MORE ACTIVE AND HEALTHIER LIFESTYLE.

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It’s easy to have more physical activity in our everyday lives:
“LOOK AROUND AND FIND YOUR MOVE, DESPITE YOUR BUSY AGENDA!”
Physical activity is important for both your personal life and for our societies:
“REGULAR PHYSICAL ACTIVITY HELPS PEOPLE TO BE HEALTHIER AND DECREASES HEALTHCARE COSTS
ACROSS SOCIETY!”
Be part of a global effort to support healthy lifestyles by joining NWM activities:
“IT’S EASY TO JOIN!”
Encouraging physical activity across the Globe needs proper policies and cross-sectoral approach:
“SHOW THAT YOU ARE PART OF THIS GLOBAL MOVEMENT!“
Key messages

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Download No Elevators Day Promotion Materials from the No Elevators Day website: NO-ELEVATORS-
DAY.NOWWEMOVE.COM/RESOURCES
It includes:
Resources
• Sticker designs
• Branded sealing tape designs
• Infographic designs
• Announcement poster designs
• Motivational poster designs
• Web Banners
• Social Media Resources
• Email Signatures

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Action plan
Decide where to implement No Elevators Day in your country, office, school, university.STEP 1 DECIDE
STEP 2 MAP YOUR
PARTNERS
Who are your partners?
• Ministry Of Health
• Mayor, Your Bos,
People With Influence
that Could Join the Call
For Action and
Support You
• Health and Patient
Organizations
• National / Local Media
for Media Coverage
• Schools & Universities
STEP 3
PROMOTION
Use No Elevators Day Resources: Share the campaign and invite people to
#TakeTheStairs
Organise a Press-Conference: Invite stakeholders and journalists. Speak about the
benefits of physical activity.
Announce it on your Website and Social Media channels: Ask people to join in.

10. no-elevators-day.nowwemove.com
Action plan
FIND A SUITABLE BUILDING:
Discuss No Elevators Day with building management and/or the building owner.
Learn about acceptable signage and the parameters/restrictions.
Consider any maintenance issues that may need to be addressed before hanging up the
posters.
CHECK STAIRS:
Assess the condition of your stairs. Ensure that your stairwell is clean and well lit and safe.
ANNOUNCE THE INITIATIVE:
Hang encouraging posters near elevators and stairs and motivational posters inside the
buildings.
COMMUNICATE THE GOAL OF NO ELEVATORS DAY – TO PARTICIPANTS, MEDIA &
PARTNERS:
Find a champion to lead the no elevators day initiative.
Place people where they can encourage others to join the No Elevators Day initiative.
Ensure that individuals who can not take the stairs are not made to feel ashamed!
STEP 4 ORGANISE

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Action plan
2 MONTHS BEFORE:
Announce the No Elevators Day event to attract partners to join
1 MONTH BEFORE:
Distribute invitations and press releases
1 WEEK BEFORE: WRAP UP THE SITUATION:
Distribute a press release on the official patron, and the number of companies and institutions
which will participate a week before the event.
Invite media to one particular venue to see the patron (e.g. sealing an elevator)
Distribute a press release on site
AFTER NO ELEVATORS DAY:
Distribute a press release with a summary of the National Participation, if appropriate.
Pick the best pictures to share with your Media Partners.
Point out the Key Messages you would like to convey
Share your pictures and feedback with us, we would love to promote your events!
STEP 5 PR

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Action plan
No Elevators Day is a positive, enjoyable and inclusive initiative.
The goal is to creatively promote physical activity. By showing how easy it is to
make active lifestyle decisions by simply taking the stairs.
STEP 6 HAVE FUN

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Indicative Timeline
FEBRUARY
• Get in touch with your
National Coordinator or
ISCA Team
• Develop Key PR
Documents
• Start to work on
Branding and
production elements,
materials, messages,
mechanics of inviting
participants etc.
MARCH
• Activate local invitation
process and local media
relations
• Plan the events
• Encourage participants
• Activate Social Media
tools
• Download the No
Elevators Day
APRIL
• Finalise Event details
• Active Media Relations
• Organise Event
• Share your action on
Social Media
• Have Fun!

14. Follow #NoElevatorsDay on social media
https://www.facebook.com/NowWeMove/
https://twitter.com/nowwemove
www.instagram.com/nowwemove_
ln@isca-web.org