How to start a startup? Ideas are dime a dozen. 95% of startups fail. How to pick the idea that is right for you? Affordable Loss and Bird in the hand principle.
3. AGENDA
e2enetworks.com
3
1
2
3
4
How do you choose between two good ideas?
Bird-in-Hand!
Choose An Idea
Affordable loss!. What can you do?
Affordable Loss!
Always be asking!
ASK
Why effectual?
Effectual vs Casual
6. Bird-in-Hand : Start with your means!
Your Traits, Tastes & Abilities.
Who you are?
Your Education, Training, Expertise & Experience
What you know?
Your Social & Professional Networks
Whom you know?
01
02
03
7. Your Ability
Choose An Idea
Idea 01 Idea 02 Idea 03
Tech
Marketing
Sales
Support
Domain Knowledge
Ops
SME
Etc
10. Launch
01Step
First Step
02Step
First Step
03Step
First Step
04Step
First Step
Check Your Bank Balance
$100K
Willing to loose:
Set upper bound: $100K
Set time limit:
2 Years
Estimate Total Affordable Loss:
$200K
Effectual Approach
11. • Limit your risk!
• Set an upper bound on what they are
willing to lose in order to start the venture.
Risk
13. 01Step
First Step
02Step
First Step
03Step
First Step
04Step
First Step
Pick one of many possible markets
Identify Ideal Prospects
Talk to prospects!
Understand Customer
Marketing Process: Effectual
Customer!!!
14. ASK
You can’t always get what you want, but if you ask, you just
might get what you need.
03
15. ASK
A s k s a r e o x y g e n o f e n t r e p r e n e u r s !
16. 1
6
LAST TIME
Requested For Help
01
Helped Someone
02
Connected Two People
03
Feedback Requested
04
Any kind of help. . Any kind of help
17. 17
STEVE JOBS
ASK…
You can edit this text, this text can be edited. You can edit this text,
this text can be edited. You can edit this text, this text can be edited.
You can edit this text, this text can be edited. You can edit this text,
this text can be edited. You can edit this text, this text can be edited.
You can edit this text, this text can be edited. You can edit this text,
this text can be edited. You can edit this text, this text can be edited.
You can edit this text,
20. Weekly Monthly Qtrly
2
0
CREATE LISTS
By failing to prepare, you are preparing to fail.
Very close friends, don’t mind
helping you in the middle of the
night.
Colleague, Ex-Colleague, Relatives Professional & Industry contacts!
22. LETS
PRACTICE
22
Execution is key.
Crowd Helping
One LinkedIn Recommendation
Request.
One Social Media Help
Connection
Request
Two connection requests.
List
Industry Contacts
23. Weekly, Monthly & Qtrly
Create Lists
.e2enetworks.com 23
This Week
Task For This Week
Ask Help From 10 People
Connection Requests, Report Requests & Training
Requests
Recommendation Request
10 LinkedIn Recommendation Requests
Two Crowd Helping
Ask for help on social media