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How to Execute an Efficient Regional / Global Social Strategy

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How to Execute an Efficient Regional / Global Social Strategy

  1. 1. How to execute an efficient regional / global Social Marketing strategy Julien Oudart NukeSuite CEO CET Middle-East 25, Nov 2014
  2. 2. Today’s discussion • Drive customer acquisition and engagement through compelling content ! • Use innovative tools to increase social audience and drive quality f ! • Optimise team efficiency within cross-market organisations How to Execute an Efficient Social Marketing Strategy for a global / regional Brand Julien Oudart / contact@nukesuite.com / #CETME 2014
  3. 3. Question #1 WHY? ! So why has Social Media become such an important communication platform for brands?
  4. 4. A new way to manage the relationship PRINT One-too-many one-way messages One-to-one OUT DOOR RADIO TV DIGITAL conversations SOCIAL MEDIA The development of social media has created a number of opportunities (and a few threats) for brands. Julien Oudart / contact@nukesuite.com / #CETME 2014
  5. 5. Facts & Figures US digital ad spending will overtake TV ad spending for the first time in 2016-2017 * * Source: eMarketer / Forrester 2014 Global enterprise software market to grow from $4.77bn in 2014 to $8.14bn in 2019 * Source: MarketWatch 2014 Julien Oudart / contact@nukesuite.com / #CETME 2014
  6. 6. A broad number of possibilities Brands’ work is becoming more complicated as the number of options increases SEO Display SEM Mobile Email Social Media Video Native ads Interactive TV Julien Oudart / contact@nukesuite.com / #CETME 2014
  7. 7. Question #2 WHAT? ! So what are the challenges faced by regional / global brands ?
  8. 8. A strong need for new organisations and tools Market #1 Market #2 Market #3 Market #4 Market #5 Market #6 …. Julien Oudart / contact@nukesuite.com / #CETME 2014
  9. 9. It’s a complex ecosystem for brands and agencies Digital Agency Community Mgmt Agency Local team member Brand Marketing Mgr Media Agency Creative Agency Brand Social Media Mgr • Define the right organisation • Recruit the best people • Set up most efficient cross-team processes • Select tools to better execute Julien Oudart / contact@nukesuite.com / #CETME 2014
  10. 10. It’s a never-ending process Recruit… …Engage… …Reach… …Measure… …and do it all over again. Which means brands have an increasing number of things to do. (and limited budgets) Julien Oudart / contact@nukesuite.com / #CETME 2014
  11. 11. Social Media does impact all enterprise departments #Marketing “I want to use Social Media to boost brand awareness" #Sales “How can I use Social Media audience to drive in-store traffic” #Communication “How do I leverage Social Media to improve corporate communication?” #Customer Service #RP “Social Media creates new “I want to make sure i reach the right influencers” expectations and a new type of relation with our clients” Julien Oudart / contact@nukesuite.com / #CETME 2014
  12. 12. Question #3 HOW? ! So how do (or should) brands face those challenges?
  13. 13. Content management • Easier content creation process • Global and local content scheduling and calendar • Cross-network publication Julien Oudart / contact@nukesuite.com / #CETME 2014
  14. 14. Content validation • Multi-level online process validation • Improved team efficiency (no need to wait for validation through Excel file exchange) Digital Agency Brand Social Marketing Manager • Better global —-> local relation and collaboration Julien Oudart / contact@nukesuite.com / #CETME 2014
  15. 15. Engagement development • Ability to push brand content & mechanics • Leverage viral effect and organic recruitment • Collect and analyse profile and behavioural data Julien Oudart / contact@nukesuite.com / #CETME 2014
  16. 16. Conversation management • Track all conversations with fans • Create and assign tasks to your Customer Service team • Follow up workload and task completion • Analyse key information shared by the fans Julien Oudart / contact@nukesuite.com / #CETME 2014
  17. 17. Activity measurement • Follow up overall social media activities • Measure community engagement • Identify key influencers Julien Oudart / contact@nukesuite.com / #CETME 2014
  18. 18. Industry benchmark • Track main competitors activity • Create and leverage industry reports • Develop and analyse best practices Julien Oudart / contact@nukesuite.com / #CETME 2014
  19. 19. eReputation management • Track online conversations across the entire web (social networks, blogs, forums, etc…) • Measure overall eReputation score - and by verbatim • Oversee the “geography” of all conversations • Identify key influencers Julien Oudart / contact@nukesuite.com / #CETME 2014
  20. 20. Social profiling • Access to cross-network social profiles • Fan base segmentation based on advanced criteria • Integration with CRM tools CRM data Julien Oudart / contact@nukesuite.com / #CETME 2014
  21. 21. contact@nukesuite.com +971 552391609

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