1. Nuñez PR Group, Copyright 2010
Social Media Training
Presented by: Nuñez PR Group

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About Us
• Specializing in e-PR.
• Helping companies improve their brand
visibility and reach more customers.
• Providing strategic communications counsel
for businesses.

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Impact of Social Media
Watch this quick video by Erik
Qualman about the ROI of Social
Media

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Why Use Social Media
Social media is not just a new business trend; it can be one of the most
efficient and effective channels for reaching your target audiences.
Communities like Facebook, Twitter,
LinkedIn and YouTube enable businesses to:
Increase Sales
Improve Customer Service
Enhance Brand Visibility
Engage With Target Audiences

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Facebook Overview

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Privacy Settings
• Decide who gets to see what.
• Each tab allows you to control specific account details.

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Friend Requests
• You do not have to accept all requests
− Use ‘Ignore’ or ‘Block’ to manage connections
• Categorize connections
• Tell your friends you are using Facebook for work

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Notifications
Don’t worry about
remembering to check
Facebook for things that
happen. Facebook will
notify you.

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Messages
Facebook messages can be a great
way to reach busy people

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Facebook Search
• Facebook is a great search engine
• Use Facebook to find new leads and businesses in
your area
• Search for current customers or search for people in
your region
• Send an introductory message about your company
without having to friend them.

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Your Facebook Wall
• Appropriate photo
• Current info
• Post status updates
and link to friends and
pages
• Comment & ‘Like’
Posts
• Create a unique URL:
www.facebook.com/chevisenglish

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LinkedIn Overview
• Import your most
current resume
• Upload a
professional photo
• Update your
summary
• Adjust your privacy
settings

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Leverage the Site
• Import your Outlook contacts:
• www.linkedin.com/outlook
• Send messages
• Make use of your connections

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Leverage Groups
• Join industry and local groups
• Comment on group discussions
• Connect with group members

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Flickr
• Upload images of your offices, media coverage and
events
• Create tags when uploading photos in order to increase
search engine optimization (SEO)

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Twitter
• Share company updates and news
• Search for relevant discussions
• Reach potential customers and influencers

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Blogging Best Practices
• Keep all content relevant to your audience
• Write short, informational and personal posts
• Always include a photo
• Work in videos
• Create tags for each post: Think WWGD (What
Would Google Do)?

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Questions? Contact Us
Jessica Nuñez, President
O: (972) 380-9595
jessica@nunezprgroup.com
Chevis English, Account Executive
O: (972) 325-1555
chevis@nunezprgroup.com