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Miguel Muñoz Duarte
+351938470013 / mmd@imatch.pt
1. WHAT is a BUSINESS MODEL?
A business model
describes the rationale
of how an organization
creates, delivers, and
captures VALUE.
2. THE BUSINESS MODEL CANVAS.
BUSINESS MODEL CANVAS
is a tool to help business
model generation
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
presentation by A.Osterwalder
HOW to build a
BUSINESS MODEL?
many of life’s failures
are people who did
not realize how close
they were to success
when they gave up
3. DESIGNING YOUR BIG CANVAS.
we adopted a variation of the
Business Model Canvas
specific to APP/WEB products.
your product is NOT your product.
your business model is.
1
problem solution
key metrics
unfair
advantage
your business model is your plan A.
but you need a plan that works.
2
how?
Customer
Discovery
Customer
Validation
Company
Creation
Customer
Discovery
Customer
Validation
Company
Creation
4. YOUR BIG ROADMAP*
*in case you accept it.
YOUR ROADMAP.
YOUR ROADMAP.
YOUR ROADMAP.
YOUR PROCESS.
YOUR METRICS.
YOUR TOOLS.
YOUR TOOLS.
VAMOS A ISSO?
THANKS.
Miguel Muñoz Duarte
+351938470013 / mmd@imatch.pt

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