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Instagram for B2B

Instagram for B2B

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 Are you optimizing your business profile?
 What kind of content should you post?
 How do I know what kind of content my audience likes?

This set of slides answers some of the queries you may have on Instagram marketing. Instagram marketing for businesses requires a specific skill set. How do you speak the language of YOUR AUDIENCE?  How do you constantly produce content that your audience CRAVE? 

Use this to assist you in creating your social media strategy for 2019 ‍

 Are you optimizing your business profile?
 What kind of content should you post?
 How do I know what kind of content my audience likes?

This set of slides answers some of the queries you may have on Instagram marketing. Instagram marketing for businesses requires a specific skill set. How do you speak the language of YOUR AUDIENCE?  How do you constantly produce content that your audience CRAVE? 

Use this to assist you in creating your social media strategy for 2019 ‍

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Instagram for B2B

  1. 1. INSTAGRAM FOR B2B A MARKETING REPORT BY NIMBLE.SG
  2. 2. Definition Basics of IG for Business User-generated Content Goal-driven Content Instagram Analytics Find us on Social Media TRENDING TOPICS A Discussion Outline
  3. 3. Definition of B2B Marketing EXCHANGE OF PRODUCTS, SERVICES OR INFORMATION BETWEEN BUSINESSES, RATHER THAN BETWEEN BUSINESSES AND CONSUMERS.
  4. 4. HOW TO CREATE AND OPTIMISE A BUSINESS PROFILE ON INSTAGRAM?
  5. 5. Creating a business profile BASICS OF IG FOR BUSINESS
  6. 6. BASICS OF IG FOR BUSINESS Optimising your business profile 1. Profile photo Choose a photo that represents your brand. For example, your brand logo or a professionally taken headshot. If you are a solo-prenuer/influencer, your headshot should instantly convey who you are and what you do. Instagram’s dimensions for a profile picture on mobile are 110 x 100 pixels.
  7. 7. BASICS OF IG FOR BUSINESS Optimising your business profile 2. Keywords Your Instagram profile "name" need not be your business name. Get creative! Use this space to promote your products/services. You could include keywords - in this case, workshops - and it could increase your searchability. For influencers, you could try: Name | Travel Blogger | 21
  8. 8. BASICS OF IG FOR BUSINESS Optimising your business profile 3. Bio Include #hashtags and a link to your website (or wherever you want to direct your profile visitors to). Highlight words that reflects your strongest selling point. Your products, your services, your skills, perhaps? Choose wisely! We're limited to 150 characters.
  9. 9. BASICS OF IG FOR BUSINESS Why are #hashtags important? Case study: #femtelligence Hashtags build communities! It's hard to stand out in the sea of statics posted each day but the truth is, you don't need a million followers to shine. With a niche hashtag, you can engage with your target audience easily. Encourage them to use your hashtag so that they can all hangout on Instagram collectively. Incentivise your followers if they use your hashtags for their statics by reposting them. This is also a great way to repurpose user generated content (UGC) and create a sense of brand loyalty.
  10. 10. BASICS OF IG FOR BUSINESS Optimising your business profile 4. Call to Action (CTA) / Link Instagram allows you to include only ONE crucial link on your profile. MAXIMISE IT WITH TAP.BIO! Nimble tip: Your call to action could be on the last line of your bio (if you have space). Only include necessary CTA buttons. You do not want to overwhelm your viewers by extending their viewer journey unecessarily.
  11. 11. BASICS OF IG FOR BUSINESS What's a TAP.BIO? Case study: tap.bio/nimble.sg Tap.bio allows you to create your very own landing page, FOR FREE. It allows you to include unlimited links to anything that you're promoting or raising awareness for - be it blog posts, products, your latest podcast etc! Get creative with this site. You can customise the buttons, the background and even include emojis in your copy. The next "card" could be your business profile, where you can include all your social media links.
  12. 12. HOW TO EMBRACE USER-GENERATED CONTENT ON INSTAGRAM?
  13. 13. USER-GENERATED CONTENT Who are your brand advocates? Your employees, your loyal customers, your partners, your clients, your fans! It's hard to produce stunning visuals all year round, especially those that will fit perfectly to your feed's theme (if you have one). Reposting (with credits!) is a great way to share content.
  14. 14. USER-GENERATED CONTENT Reposting content Quotes and timely reminders are also another great way to engage with your audience. If we learn how to speak the language of our audience, the content will start to flow and the feed will take care of itself.
  15. 15. ASK YOURSELF: WHAT DO YOU WANT TO ACHIEVE ON INSTAGRAM?
  16. 16. GOAL-DRIVEN CONTENT Create your narrative by letting your statics and captions tell your story. At Nimble, our goal is to be the one-stop centre for all things social media. We want to build trust with our audience through the content we generate. Goal-driven content is all about inbound marketing. Therefore, to achieve our goal, the statics and captions on our IG feed are mainly tips and hacks on how to navigate through social media successfully for entrepreneurs.
  17. 17. ASK YOURSELF: HOW DO I KNOW WHAT MY AUDIENCE WANTS TO SEE ON INSTAGRAM?
  18. 18. INSTAGRAM ANALYTICS Basic insights for business profiles Insights is the app’s built-in analytics tool that provides detailed information on who your followers are, when they’re online, and more. You can also see Insights for specific Instagram posts and Stories to see how they performed and how people are engaging with them.
  19. 19. TO GET MORE VALUABLE TIPS AND INSIGHTS ON SOCIAL MEDIA AND CONTENT MARKETING, CHECK OUT OUR WEBSITE AND OTHER SOCIALS! @nimblesg @nimble.sg aisyah@nimble.sg Nimble Marketing Consultancy NIMBLE.SG

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