Are you optimizing your business profile?
What kind of content should you post?
How do I know what kind of content my audience likes?
This set of slides answers some of the queries you may have on Instagram marketing. Instagram marketing for businesses requires a specific skill set. How do you speak the language of YOUR AUDIENCE? How do you constantly produce content that your audience CRAVE?
Use this to assist you in creating your social media strategy for 2019
2. Definition
Basics of IG for Business
User-generated Content
Goal-driven Content
Instagram Analytics
Find us on Social Media
TRENDING TOPICS
A Discussion Outline
3. Definition of B2B Marketing
EXCHANGE OF PRODUCTS,
SERVICES OR INFORMATION
BETWEEN BUSINESSES,
RATHER THAN BETWEEN
BUSINESSES AND
CONSUMERS.
6. BASICS OF IG
FOR BUSINESS
Optimising your business profile
1. Profile photo
Choose a photo that represents your brand. For example,
your brand logo or a professionally taken headshot.
If you are a solo-prenuer/influencer, your headshot
should instantly convey who you are and what you do.
Instagram’s dimensions for a profile picture on mobile
are 110 x 100 pixels.
7. BASICS OF IG
FOR BUSINESS
Optimising your business profile
2. Keywords
Your Instagram profile "name" need not be your business
name. Get creative! Use this space to promote your
products/services.
You could include keywords - in this case, workshops -
and it could increase your searchability.
For influencers, you could try:
Name | Travel Blogger | 21
8. BASICS OF IG
FOR BUSINESS
Optimising your business profile
3. Bio
Include #hashtags and a link to your website (or
wherever you want to direct your profile visitors to).
Highlight words that reflects your strongest selling point.
Your products, your services, your skills, perhaps?
Choose wisely! We're limited to 150 characters.
9. BASICS OF IG
FOR BUSINESS
Why are #hashtags important?
Case study: #femtelligence
Hashtags build communities!
It's hard to stand out in the sea
of statics posted each day but
the truth is, you don't need a
million followers to shine.
With a niche hashtag, you can
engage with your target
audience easily. Encourage them
to use your hashtag so that they
can all hangout on Instagram
collectively. Incentivise your
followers if they use your
hashtags for their statics by
reposting them.
This is also a great way to
repurpose user generated
content (UGC) and create a
sense of brand loyalty.
10. BASICS OF IG
FOR BUSINESS
Optimising your business profile
4. Call to Action (CTA) / Link
Instagram allows you to include only ONE crucial link on
your profile. MAXIMISE IT WITH TAP.BIO!
Nimble tip: Your call to action could be on the last line
of your bio (if you have space).
Only include necessary CTA buttons. You do not want to
overwhelm your viewers by extending their viewer journey
unecessarily.
11. BASICS OF IG
FOR BUSINESS
What's a TAP.BIO?
Case study: tap.bio/nimble.sg
Tap.bio allows you to create
your very own landing page,
FOR FREE.
It allows you to include
unlimited links to anything
that you're promoting or raising
awareness for - be it blog
posts, products, your latest
podcast etc!
Get creative with this site. You
can customise the buttons, the
background and even include
emojis in your copy.
The next "card" could be your
business profile, where you can
include all your social media
links.
13. USER-GENERATED
CONTENT
Who are your brand
advocates?
Your
employees,
your loyal
customers,
your partners,
your clients,
your fans!
It's hard to produce stunning visuals all year round, especially
those that will fit perfectly to your feed's theme (if you have one).
Reposting (with credits!) is a great way to share content.
14. USER-GENERATED
CONTENT
Reposting
content
Quotes and timely reminders are also another great way
to engage with your audience. If we learn how to
speak the language of our audience, the content will
start to flow and the feed will take care of itself.
16. GOAL-DRIVEN
CONTENT
Create your narrative by
letting your statics and
captions tell your story.
At Nimble, our goal is to be the one-stop centre for
all things social media. We want to build trust with
our audience through the content we generate.
Goal-driven content is all about inbound
marketing. Therefore, to achieve our goal, the
statics and captions on our IG feed are mainly tips
and hacks on how to navigate through social
media successfully for entrepreneurs.
18. INSTAGRAM
ANALYTICS
Basic insights for
business profiles
Insights is the app’s built-in
analytics tool that provides
detailed information on who
your followers are, when they’re
online, and more. You can also
see Insights for specific
Instagram posts and Stories to
see how they performed and how
people are engaging with them.
19. TO GET MORE VALUABLE TIPS AND
INSIGHTS ON SOCIAL MEDIA AND
CONTENT MARKETING, CHECK OUT OUR
WEBSITE AND OTHER SOCIALS!
@nimblesg
@nimble.sg
aisyah@nimble.sg
Nimble Marketing Consultancy
NIMBLE.SG
