The document provides an overview of employer branding services, including developing an Employee Value Proposition (EVP) and managing an employer brand to attract, retain, and engage employees. It discusses how strong employer brands can recruit better candidates, improve engagement, and enhance reputation. The company offers end-to-end consulting, workshops, and audits to help clients define their EVP, develop branding strategies, and evaluate their employment experience.

1. EMPLOYER BRANDING
SERVICES OVERVIEW

2. HR LANDSCAPE UPDATE

3. •Talent is scarce and will be more scarce in the future.
•Multigenerational workplaces are emerging and diversity needs to be managed carefully.
•Companies have to fulfill positions that requires new skills to be ahead of the competition.
•The job market is evolving and a new organizational climate has emerged, led by the
employees.
•Business results are directly related to employee experience.
•World is transparent now and employees reflect the corporate culture in every medium,
companies are like glass boxes.
•Employees are the best and the most powerful brand ambassadors.
3
Overview

4. 4
Developing a compelling Employee Value Proposition (EVP) and managing the
Employer Brand can help organizations become better at attracting, retaining, and
engaging current, potential and previous employees.
Solution

5. Employer Branding
Employer branding is the process of designing a unique
employment experience to connect and engage with
potential, current and previous employees of an
organization.
Employee Value Proposition
Employee Value Proposition, often referred to as an EVP, stands
at the core of the employer brand. It defines a company as an
employer while clearly explaining what it delivers as one and
what it expects from its employees in return.
A properly developed EVP can create engagement internally and
increase attractiveness externally.
Key Concepts
5

6. Companies with strong employer brands…
• Recruit higher quality and more suitable candidates.
• Hire more “high performers”.
• Improve employee engagement.
• Decrease the time and cost per hire.
• Develop a better reputation.
• Enhance their pull power.
• Target the right talent with the right messages through the right channels that lead to a reduction in costs.
• Build brand awareness and equity with consistent brand messaging.
• Reduce unwanted attrition and rehire.
• Onboard new hires more efficiently.
• Build brand engagement.
6
Benefits of a Strong Employer Brand

7. OUR SOLUTIONS

8. 8
Employer Branding Solutions
Employer Branding Consulting
EVP Development
Periodic Brand
Activation
Planning
Initial Employer
Brand Activation
Creating a Compelling Employment
Journey: EVP in Action
Marketing for Human
Resources Professionals
Candidate Experience Audit Employer Brand Audit
END-TO-END
SOLUTION
WORKSHOP
TRAINING
AUDIT

9. End-to-End Employer
Branding Consulting

10. 10
Our end-to-end employer branding solution is a 14-week project that
includes internal and external surveys, one-on-one interviews,
workshops and deliverable presentations.
Best suited for: organizations with over 500 employees. A strong buy-
in from the executive management is paramount to the success of the
project.
Deliverables:
•Research Presentation
•Detailed Research Report
•Employee Value Proposition Presentation
•Agency Brief Materials (forms, presentations, etc.)
•Brand Activation Plan
•Brand Book.
End-to-End Consulting

11. The actual plan duration heavily depends on the needs and expectations of the client as well as milestone approval times.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14
KICK OFF
RESEARCH
EVP DEVELOPMENT
BRAND ACTIVATION
Sample Project Plan
11

12. Workshop

13. EVP DEVELOPMENT
The goal of this two-day workshop is to
create the Employee Value Proposition
(EVP) of the organization through data
analysis and group exercises.
Best suited for: Companies with an
average-level of employer branding
knowledge within yet lacking the
necessary resources to develop an end-
to-end employer branding project.
Deliverables:
- The Employee Value Proposition
- Sample employer brand marketing
plan
INITIAL EMPLOYER BRAND
ACTIVATION
By combining the existing EVP of the
organization along with research
reports, best practice overviews, and
group exercises, this two-day workshop
aims to bring out touch points and
activities best suited for the employer
brand activation.
Best suited for: Companies that have
already developed an EVP but have yet
to launch and activate their employer
brand.
Deliverables:
- Employer brand launch plan
- Monthly brand activation plan for one
year.
PERIODIC BRAND ACTIVATION
PLANNING
This end-of-the-year workshop aims to
evaluate the strategy, activities and their
execution throughout the year passed.
Development of next year’s plans is also
included in this two-day program.
Best suited for: Companies that
already have an employer brand,
invested in their EVP, and activated the
brand in various touch points.
Deliverables:
- Detailed evaluation report of previous
year’s activities
- Monthly brand activation plan for one
year.
Workshops
13

14. Training

15. CREATING A COMPELLING EMPLOYMENT JOURNEY:
EVP IN ACTION
The two-day training is aimed to guide the attendees
through the employee journey of the organization to
help them define the necessary tools to create a positive
employment experience. The following concepts are
covered: basics of employer branding, how to develop a
solid employer brand strategy, defining the employee
experience journey with its touch points and activities to
either revitalize or bring the employer brand into life.
Best suited for: Companies of all sizes that either had
developed a valid employee value proposition or willing
to invest in their employer brand.
MARKETING FOR HUMAN RESOURCES
PROFESSIONALS
The training focuses on widening the perspective of HR
specialists by providing them with knowledge about the
basic principles of marketing and how to implement
marketing tools into HR practices. The two-day training
also includes best practice application examples from
client’s relevant industry.
Best suited for: Companies of all sizes that are looking
to empower their HR people in terms of marketing.
Training
15

16. Audit

17. CANDIDATE EXPERIENCE AUDIT
The audit program aims to show the candidate’s
experience from a first-person perspective through a
mystery-shopper-like scenario (fully customized to each
unique client situation), online and offline research, and
one-on-one interviews.
Best suited for: All companies that go through
traditional hiring practices irrespective of the existence
of their employer brand.
Deliverables: A comprehensive prospective employee
journey along with a detailed report on the bottlenecks
of the process and suggestions for improvements.
EMPLOYER BRAND AUDIT
This audit is an annual “check-up” for the up-and-
running employer brand of the organization. Extensive
internal and external research is the primary driver of
the outcome of the audit.
Best suited for: Companies that have a fully developed
employer brand, a defined Employee Value Proposition
(EVP), and an annual brand activity program.
Deliverables: An in-depth Employer Brand Health Check
Report covering the entire employee journey.
Audit Programs
17

18. ABOUT US:

19. Founded in California, in December 2015, 23
Consultancy LLC is a management consulting
company focusing on delivering reliable, scalable,
affordable, and sustainable employer branding
services.
The solutions offered range from end-to-end
employer branding consulting to workshops,
trainings, brand activation consulting , audits and
fully customized projects
About Us
19
Our mission is to help organizations build their authentic employee value propositions from scratch and
develop a real and valid workplace-experience for current and potential employees in order to attract,
engage and retain talent.

20. We offer authentic, sustainable and digital employer branding solutions that we developed with a team of curious and open minded humans.
We are who we are, and
we express ourselves as
who we are. We dig
deeper into our clients'
minds to discover their
true selves, their
authentic identities.
Authentic
We keep an open mind
for new ideas, ways of
thinking, and doing.
Hands-on
We rest, have fun, love,
and enjoy life. In return,
we acquire energy and
passion for working hard
and delivering the best
results we can.
Human
We continuously look
beyond what's visible,
investigate different
ways, read new material,
visit new places, and
never lose our appetite
for new knowledge and
experiences.
Curious
Our solutions are
sustainable,
culture-focused,
and time-resistant.
Sustainable
Bit by bit, we transform
our business into the
digital realm while
offering the same to our
clients.
Digital
Our Way of Doing Business
20

21. THANK YOU!
23 Consultancy LLC
3914 Murphy Canyon Rd Ste A103 San Diego, CA 92123-4414
858-836-1223 || info@23consultancy.com