The document provides an overview of search engine optimization (SEO) and social media strategies. It discusses key SEO techniques like choosing relevant keywords, optimizing site titles and descriptions, and building internal and external backlinks. It also covers using tools like Google Analytics and Adwords. For social media, it recommends deciding which platforms to use and having a plan to engage on sites like Facebook, LinkedIn, and Twitter by posting content and answering questions. The document stresses the importance of consistently implementing SEO and social media strategies.
Introducing myself Hello and welcome to the social media training workshop. My name is Olivia Hayes and for the next 45 minutes or so I am going to share what I know about search engine optimisation and social media. I was lucky enough to work in the area of SEO for a small IT company based in Galway. While I was working in this company I got to work with two of Irelands leading social media and SEO expert and I learned a lot from them. The objective of this evening is to share that knowledge with you so you can use on your own company’s social media and SEO strategy. I am going to go through search engine optimisation and social media. I will show a youtube video or two and an the end I will offer resources such as websites and blog that you can consult yourself.
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