Everything you need to know about Social Media in Thailand and Asia Pacific.

1. Website: www.bamsms.com
Email: info@bamsms.com
LinkedIn: BAM-Social-Media-Services

2. • PART 1Modules
Three
1- Overview
• Social Media Marketing
overview dont’s
2- Do’s and
• Case studies
3- ROI
• Workshop

3. Why make professional use of Social
Media?
• Nearly 1 in 4 people in the world
are active on social networks (emarketeer)
• Your customers, your competitors,
your employees and your
prospects are on social media.

4. Social Interaction
• people communicating with people
• relationship marketing
• listen, understand and implement what your
consumers are asking for
• humanise your brand

6. STATISTICS & FACTS

7. Market Study 2013
Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner
Top 5 benefits of social media marketing:
• Increased exposure
• Increased traffic
• Marketplace insight
• Brand loyalty
• Generate leads

8. Business Impact
• 86% of marketers consider social media
important.
“Important”

9. A Marketing revolution
• 75% of marketers started using social
media marketing in the last three years.
< 1 year
• Marketing budgets shift fast to
Social Media.
1-2 years
2-3 years

10. Leading tools
(incl China)- JeffBullas.com
Asia Pacific region dominates the social media landscape

11. And... Thailand?
Zocial Inc.

12. The Social Media Clutter
Top five platforms delivering results:
Facebook – 92%
Twitter – 80%
LinkedIn – 70%
Blogging – 58%
YouTube – 56%

13. Facebook
•
•
•
•
Branding your products
Reach new people
Interact with your audience
Generate demand (Pull Marketing)

14. 5 Facebook Power Tips
•
•
•
•
•
Develop a Content Strategy
Develop a Posting Schedule
Build and engage
Increase your audience using Ad’s
Use your tabs wisely

15. Facebook Business Basics
•
•
•
•
•
Create a professional Facebook Page
Use a compelling cover photo
Personalize & show who you are
Use variety in all your posts
K-I-S-S

17. [NLP Page]

18. Facebook Ad Campaigns
Ad Campaign
Campaign
Reach
Responses
Prospective
Event
Attendees
421 people
Budget
Amount Spent
Ad Campaign 1
(Promote
Manchester
United event)
Ad Campaign 2
(Increase Page
Likes)
Ad Campaign 3
(Promote FTCC
event)
Ad Campaign 4
(Promote Red
Passion event)
170,328 people
399 Event
Responses
2 USD/day
63.80 USD
53,179 people
1,068 Page
Likes
-
5 USD/day
74.41 USD
296,385 people
75 Event
Responses
70 people
4 USD/day
39.6 USD
135,026 people
51 Event
Responses
73 people
4 USD/day
16 USD

19. LinkedIn
• Show and share your expertise
• Find and interact with
–
–
–
–
Potential Employees
Customers
Suppliers
Peers
• Learn and gain knowledge

20. LinkedIn Business Basics
•
•
•
•
•
•
•
Quality picture
Background and experience
Build your network carefully
Communicate with your contacts
Company page
Join groups
Add value and knowledge to conversations

21. 5 LinkedIn Power Tips
•
•
•
•
•
Make your profile easy to find: example
Choose your Groups strategically
Personalize your connect invitations
Avoid spamming
Meet people in person
GROUP
ME
YOU

22. Spam is easily recognised...

23. YouTube
• Thailand users uploaded 5.3 million
videos on YouTube (ZocialRank.com)
• 2,500 videos uploaded / day
• 630,000 YouTube channels
created by Thailand users

24. YouTube Business Basics
• Link back to your website
– Call To Action
• Fill out your descriptions thoroughly
– Title, tags, description, category
• Interact with other members
• Show your personality

25. Twitter
• 2 million Twitter users in Thailand
• 5.5 Tweets / day on average
• 200 Active users / day

26. Twitter Business Basics
• Choose the right username
– To identify your business
– Short enough (10-15 characters)
for mentions
• Write a captivating Twitter bio
– Explain your business to a complete stranger
• Upload a professional image

27. 5 Social Media Power Tips
•
•
•
•
•
Be present on different platforms
Post valuable content regularly
Develop a strategic Social Media plan
Find out where your customers are online
Invest time daily and be consistent

28. WORKSHOP

29. Workshop – per team
• List in order of importance the Social Media Marketing
tools you currently use for your business (individual)
• Motivate (why?)
• Compare and share in team

30. • PART 2
• Do’s and Dont’s
• Workshop 2

31. Don't
• Unrealistic expectations
– Transform your brand overnight
– Turn bad customer service into stellar
– Push Sales
• Failure to execute
– Daily activity is necessary
• Numbers Game
– Likes or Followers

32. Don’t
• Too much focus on Sales
– Hard Sell <-> Soft Sell
• Not providing valuable information
– Spamming
• Lack of Social Media talent
– Looking into your organization

33. What’s wrong here?

34. Come on, using a celebrities death
as a way to get a “like” is just…

35. What’s wrong here?

36. NRA sent this tweet a few hours after the
Colorado shooting. When something this tragic
happens,
choose your words carefully.

37. What’s wrong here?

38. Secrets for Success (Do)
• Define your objectives
–
–
–
–
New audience / Growth
User Engagement
Branding
Market insight
• Select your tools well
– Which Social Network(s) does your audience use?
– When?
– How?

39. Secrets for Success (Do)
– Slideshare presentations
– Infographics
– Comics or memes or animated GIFs
• Consistency is key
– Post regularly
– Time/s of day

42. Learn from Analytics
• Fans online
• Post Types
• Understanding your demographics
– Gender
– Location
– Language

43. Learn from Analytics
• Reach
– Number of people who have seen any activity
– Posts, posts by other people, ads, mentions, check-ins
• Engagement
– Positive: Number of people who liked, commented,
shared or clicked
– Negative: unlikes, hides, report as spam

44. Secrets for Success (Do)
• Create a content strategy
– What to post?
– Variety: images, video, quotes, tips, humor
– Timing, Holidays, Events
• Avoid boring content
–
–
–
–
Engagement strategy?
Ask questions / poll
Fill in the blanks
Caption this

46. Tips from the Pro’s (Facebook)
•
•
•
•
•
•
Use images to amplify your message
Post with CTA (Call To Action)
Offer promotions (vouchers, discounts)
Run a contest
Increase Event attendees
Optimize your Facebook Ads for your intended action

47. Tips from the Pro’s (LinkedIn)
•
•
•
•
•
Communicate with your LinkedIn connections
Post valuable information on your LinkedIn Profile
Build and optimize your LinkedIn Company Page
Interact with members of your LinkedIn Group
Get the attention of influencers

48. Tips from the Pro’s (Twitter)
• The 4-1-1 rule
– Share valuable information 4x
– Retweet valuable information 1x
– Tweet to promote your brand 1x
• Contribute to the conversations taking place
• See what topics are trending and relate to your brand if
possible

49. Tips from the Pro’s (Social Media)
•
•
•
•
•
Focus on the platforms where your customers are
Choose your images wisely
Build online influence
Make real life connections
Make following/follower management part of your
routine

50. Social Media: the 3 biggest strategic
business mistakes
• 1- Not having a social media presence.
• 2- Having an unprofessional social media presence.
• 3- Not having a well defined strategy and goals.

51. WORKSHOP

52. Workshop – per team
• Define your social media strategies
– Goals
– Audience
– Preferred Media
•
•
•
•
•
Visibility
Traffic
Engagement & Reach
Leads
New Customers

53. • PART 3
• Define and allocate Social
Media Budgets
• Q&A

55. Rule of Thumb
• Allocate 15% to 20% of your marketing budget
• 6 months minimum initial project
–
–
–
–
–
Plan and strategy (3 weeks)
Create foundation (3 weeks)
Manage and improve
Never try never know: use various tools & techniques
Measure and feedback
• Compare results of SMM versus other Marketing Projects
• Adapt budget % versus highest ROI

56. Social Media Funnel and Measurement
Steps
• Visibility
• Traffic
• Engagement & Reach
• Leads
• New Customers
Measurement tools
•
•
•
•
•
Impressions
Visits, Clicks
Likes, Share, Comments
OPT-In
Buy

57. Social Media ROI (Research)
• 4 out of 5 consumers say they would be more inclined
to buy a brand after being exposed to Social Media (IAB
UK Research)
• 83% of consumers exposed to Social Media would trial a
brand’s product (IAB UK Research)
• 1 out of 3 shoppers say they were introduced to a brand
or changed their opinion about a brand because of
Social Media

58. Social Media ROI
(Examples from Social Media Today)
1. Coffee Groundz
– Channel used: Twitter
– Used it as a direct ordering channel
– Sales and market share increased 25%
2. Vitabiotics
– Channels used: Twitter, Facebook, and blog
– Built a community of 13,000
– Saves the company hundreds of thousands annually vs. traditional research and test
marketing

59. Social Media ROI
(Case studies)
3. Jimmy Choo
–
–
–
–
Channel used: Twitter
Geo-located and featured upscale stores that sell their sneakers
Sneaker sales increased 33%
40% increase in positive tweets and messages
4. Kraft/Toblerone
–
–
–
–
Channels used: Company website and multiple social networks used in the Philipines
Established October 20th as the country’s “National Thank You Day”
Drove 500,000 website visits
Sales of Toblerone increased 132%

60. Social Media ROI (Case studies)
3. Jimmy Choo
–
–
–
–
Channel used: Twitter
Geo-located and featured upscale stores that sell their sneakers
Sneaker sales increased 33%
40% increase in positive tweets and messages
4. Kraft/Toblerone
–
–
–
–
Channels used: Company website and multiple social networks used in the Philippines
Established October 20th as the country’s “National Thank You Day”
Drove 500,000 website visits
Sales of Toblerone increased 132%

61. Outsource or not? ...it depends.
Using social media for marketing is a whole lot different than
using it for personal purposes.
• It depends on
–
–
–
–
–
your business
what you want to outsource
your social media strategy
your social media goals
your resources ( time, knowledge, money )

62. More than Community Management
– Engagement strategies
– Strategic use of data
– Focus on valuable
business outcomes: ROI
– Create user experiences
to generate demand

64. Outsource or not? ...it depends.
• If you outsource then choose the right partner
–
–
–
–
–
–
–
Check ranking: Facebook & Twitter & Website Grader
Make sure they understand your business
Weekly-Daily feedback and Monthly reporting
Work as a team
Set goals and objectives
References: what do current clients say?
Multi-skilled team @your partner: graphic, video, copywriting,…
• Make sure you put your brand in the right hands

65. Summary
• What is the Key to Survival in a Constantly Changing
Environment?
To survive, we have to embrace change
• Social Media is only the beginning … of an exciting new
way in consumer management
• Not to be underestimated: crucial for your future

66. And… if you think it not applies to your
kind of business…

67. BAM-SMS is a Bangkok based Social Media
Marketing company
We use Social Media Marketing to deliver results
Thank you very much
for your attention 

68. Time for Questions
(and answers)

69. BAM-SMS: Services
•
•
•
•
Social Media Marketing Management
Branding
Website Development COPY of
Consultancy
PRESENTATION?

70. Website: www.bamsms.com
Email: info@bamsms.com
LinkedIn: BAM-Social-Media-Services