2. MISSION AND OBJECTIVES
MISSION:
To bring out unique character of each
customer through truly advanced audiovisual
techniques and personal touch
OBJECTIVES:
ALEXSTUDIO to become preferred partner
for leading advertising and event agencies in
Estonia
3. SERVICES
PHOTOSHOOTING
VIDEO CASTING
PHOTOMONTAGE
VIDEOMONTAGE
PHOTOBOOK
PORTFOLIO
3D PHOTO
SLIDESHOW
CAMERA RENTALS
4. TARGET GROUPS
ADVERTISING AND MEDIA AGENCIES
EVENT MANAGEMENT AGENCIES
EVENT ORGANIZERS
PRIVATE INDIVIDUALS
5. ADVERTISING CAMPAIGN THEME
TO RAISE AWARENESS OF THE TARGET
GROUPS ABOUT ALEXSTUDIO’S
SERVICES
CENTRAL MESSAGE – HAVING
PROFESSIONAL PRODUCTION PARTNER
WILL SAVE COST AND CREATE BETTER
EXPERIENCE FOR END CUSTOMERS
SLOGAN – THE BEST ABOUT YOU
6. MEDIA CHANNELS WE
USE
DIRECT MARKETING AND SALES TO:
LEADING ADVERTISING COMPANIES
EVENT ORGANIZERS (WEDDING, CONCERTS,
SUMMER AND WINTER DAYS, CONFERENCES etc)
COMPANY WEBSITE WITH GALLERIES,
VIDEOMATERIALS AND WEB-TUTORIALS
SOCIAL NETWORKING CAMPAIGNS
(FACEBOOK)
SOCIAL MEDIA AUDIENCE(LINKEDIN)
NEWSPAPERS
CELEBRITY REFERENCES
7. ADVERTISING CAMPAIGN
PLAN
W1-W3
UPDATE COMPANY WEBSITE, ADD TRAINING
MATERIALS AND INTERACTIVE CONTENT
W1-W2
CREATE TARGET CUSTOMER LIST WITH CONTACTS
W3
LAUNCH OF CAMPAIGN ON FACEBOOK
W3-W6
DIRECT CONTACTING OF CUSTOMERS, CUSTOMER
VISITS
W4-W6
ADVERTISEMENTS IN BUSINESS NEWSPAPER
W7
PARTICIPATION IN TV SHOW TEACHING VIDEO
MONTAGE