SlideShare una empresa de Scribd logo
1 de 9
PHOTO-VIDEO MONTAGE
MISSION AND OBJECTIVES

MISSION:
To bring out unique character of each
customer through truly advanced audiovisual
techniques and personal touch

OBJECTIVES:
ALEXSTUDIO to become preferred partner
for leading advertising and event agencies in
Estonia
SERVICES
   PHOTOSHOOTING
   VIDEO CASTING
   PHOTOMONTAGE
   VIDEOMONTAGE
   PHOTOBOOK
   PORTFOLIO
   3D PHOTO
   SLIDESHOW
   CAMERA RENTALS
TARGET GROUPS
   ADVERTISING AND MEDIA AGENCIES
   EVENT MANAGEMENT AGENCIES
   EVENT ORGANIZERS
   PRIVATE INDIVIDUALS
ADVERTISING CAMPAIGN THEME
  TO RAISE AWARENESS OF THE TARGET
   GROUPS ABOUT ALEXSTUDIO’S
   SERVICES
  CENTRAL MESSAGE – HAVING
   PROFESSIONAL PRODUCTION PARTNER
   WILL SAVE COST AND CREATE BETTER
   EXPERIENCE FOR END CUSTOMERS
  SLOGAN – THE BEST ABOUT YOU
MEDIA CHANNELS WE
           USE
   DIRECT MARKETING AND SALES TO:
     LEADING ADVERTISING COMPANIES
     EVENT ORGANIZERS (WEDDING, CONCERTS,
     SUMMER AND WINTER DAYS, CONFERENCES etc)
   COMPANY WEBSITE WITH GALLERIES,
    VIDEOMATERIALS AND WEB-TUTORIALS
   SOCIAL NETWORKING CAMPAIGNS
    (FACEBOOK)
   SOCIAL MEDIA AUDIENCE(LINKEDIN)
   NEWSPAPERS
   CELEBRITY REFERENCES
ADVERTISING CAMPAIGN
            PLAN
   W1-W3
     UPDATE COMPANY WEBSITE, ADD TRAINING
     MATERIALS AND INTERACTIVE CONTENT
   W1-W2
     CREATE TARGET CUSTOMER LIST WITH CONTACTS
   W3
     LAUNCH OF CAMPAIGN ON FACEBOOK
   W3-W6
     DIRECT CONTACTING OF CUSTOMERS, CUSTOMER
     VISITS
   W4-W6
     ADVERTISEMENTS IN BUSINESS NEWSPAPER
   W7
     PARTICIPATION IN TV SHOW TEACHING VIDEO
     MONTAGE
CAMPAIGN FLIER
THANK YOU FOR YOUR ATTENTION

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Advertising campaign for the Estonian students fictive firm

  • 2. MISSION AND OBJECTIVES MISSION: To bring out unique character of each customer through truly advanced audiovisual techniques and personal touch OBJECTIVES: ALEXSTUDIO to become preferred partner for leading advertising and event agencies in Estonia
  • 3. SERVICES  PHOTOSHOOTING  VIDEO CASTING  PHOTOMONTAGE  VIDEOMONTAGE  PHOTOBOOK  PORTFOLIO  3D PHOTO  SLIDESHOW  CAMERA RENTALS
  • 4. TARGET GROUPS  ADVERTISING AND MEDIA AGENCIES  EVENT MANAGEMENT AGENCIES  EVENT ORGANIZERS  PRIVATE INDIVIDUALS
  • 5. ADVERTISING CAMPAIGN THEME  TO RAISE AWARENESS OF THE TARGET GROUPS ABOUT ALEXSTUDIO’S SERVICES  CENTRAL MESSAGE – HAVING PROFESSIONAL PRODUCTION PARTNER WILL SAVE COST AND CREATE BETTER EXPERIENCE FOR END CUSTOMERS  SLOGAN – THE BEST ABOUT YOU
  • 6. MEDIA CHANNELS WE USE  DIRECT MARKETING AND SALES TO:  LEADING ADVERTISING COMPANIES  EVENT ORGANIZERS (WEDDING, CONCERTS, SUMMER AND WINTER DAYS, CONFERENCES etc)  COMPANY WEBSITE WITH GALLERIES, VIDEOMATERIALS AND WEB-TUTORIALS  SOCIAL NETWORKING CAMPAIGNS (FACEBOOK)  SOCIAL MEDIA AUDIENCE(LINKEDIN)  NEWSPAPERS  CELEBRITY REFERENCES
  • 7. ADVERTISING CAMPAIGN PLAN  W1-W3  UPDATE COMPANY WEBSITE, ADD TRAINING MATERIALS AND INTERACTIVE CONTENT  W1-W2  CREATE TARGET CUSTOMER LIST WITH CONTACTS  W3  LAUNCH OF CAMPAIGN ON FACEBOOK  W3-W6  DIRECT CONTACTING OF CUSTOMERS, CUSTOMER VISITS  W4-W6  ADVERTISEMENTS IN BUSINESS NEWSPAPER  W7  PARTICIPATION IN TV SHOW TEACHING VIDEO MONTAGE
  • 9. THANK YOU FOR YOUR ATTENTION