Interacting with individuals is usually difficult and complicated. Fortunately, there are only three main types of behaviors which people exhibit once they communicate with the individuals.

1. Types of Behaviors

2. Efficiency investment behaviour
This behaviour is a one-shot
action. As such it is a clearly
identifiable individual
event, which usually
involves some amount of
information processing
prior to the action. If you
target this type of behavior
you are trying to influence
how people make decisions
and you usually also want
your target group to invest
money.

3. Habitual or curtailment behaviour.
This type of behaviour
usually entails unconscious
decisions, routines.
Routines are activities that
are repeated frequently and
without conscious thinking.
If you target curtailment
behaviour, your aim is to
create routines,
new repetitive efforts to
reduce energy use such as
turning off lights or
appliances when not in use
or taking shorter showers.

4. Compulsive behavior
Compulsive behavior is
defined as performing an
act persistently and
repetitively without it
leading to an actual reward
or pleasure. Compulsive
behaviors could be an
attempt to make obsessions
go away. The act is usually a
small, restricted and
repetitive behavior, yet not
disturbing in a pathological
way.

5. Prosocial behavior
Prosocial behavior consists
of actions which benefit
other people or society as a
whole such as helping,
sharing, donating, co-
operating, and
volunteering.These actions
may be motivated by
empathy and by concern
about the welfare and rights
of others,as well as for
egoistic or practical
concerns.