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Deeper Analysis, Higher ROI Shushant Jha April 24, 2009 www.omlogic.com
Introduction to Web Analysis www.omlogic.com Web Analytics is the objective tracking, Collection, Measurement, reporting and analysis of quantitative internet data to optimize websites and web marketing initiative Avinash Kaushik
Web Analytics- Steps www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Analysis www.omlogic.com Dash Boards Landing Page performance Search Keyword Reports Analysis
Other Opportunities www.omlogic.com Google Analytics Maximized Effective Analysis
Rules of Web Analytics www.omlogic.com
www.omlogic.com “ Always Be Testing ” #1
“ Don’t get caught up in the numbers. Look at the TRENDS” www.omlogic.com #2
www.omlogic.com “ Setup a reporting schedule and track key metrics” #3
“ Set Goals” www.omlogic.com #4
Things to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Questions Please! Email:  [email_address]  | Phone:  +91-11-47052803/9711789153 www.omlogic.com

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Notas del editor

  1. You can always be testing something. A/B testing Tweaking a page to see if it leads to more traffic Optimizing for search engines
  2. Setup a schedule of when you will be checking your analytics. Weekly works well for some things but for most of your bigger campaigns you will want to let them stretch out a little more and monthly will work.
  3. We have gone over A LOT of various analytics and it can be overwhelming. If you don’t set goals and look for specific things then you can easily get overwhelmed. Also write them down and remember your spreadsheets.