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Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi (Director & Chief Operating Officer Info Edge (India) Ltd)

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Hitesh Oberoi delivers the keynote address at the OMCAR 2009 - The Online Marketing Summit The story of InfoEdge (India) Ltd. with brands like Naukri.com and Jeevansathi.com

EmpresarialesTecnología
1 de 16
Online Marketing The InfoEdge Experience
Quick Facts – India Internet ,[object Object],[object Object],[object Object],[object Object]
Quick Facts – 2 ,[object Object],[object Object],[object Object]
The Online Marketing Media Mix
Regular SEM Campaigns on Google
Regular Banner Advertising
Innovations
Online vs Offline – Spend Ratio Financial Year Spends Online : Offline 2003-2004 7:93 2004-2005 16:84 2005-2006 53:47 2006-2007 46:54 2007-2008 56:44 2008-2009 71:29
Effective Advertising depends on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Performance ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Media (TV / Print) vs Pay for Performance(Internet) ,[object Object],[object Object],[object Object],[object Object]
Big Risk/Big Impact vs Low Risk/Low Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Brand Building vs Lead Generation / Online Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local/Limited geography vs National Advertising ,[object Object],[object Object],[object Object],[object Object]
PPP vs Traditional Media in a Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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