Online Marketing: In-House or OutSource? [Pradeep Chopra (Co-founder, OMLogic)] at OMCAR 2009

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Pradeep Chopra (Co. founder, OMLogic) presents on Online Marketing and how businesses considering online marketing, should decide on whether to create an In-house team or Outsource the function at OMCAR 2009.

Empresariales Tecnología

Online Marketing: In-house or Outsource? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic) May 23, 2009

www.omlogic.com Conventional Online Marketing Paradigm

Typical Thinking www.omlogic.com Acquire Website Rankings, Traffic, Views

Typical Implementation Process www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What results can you expect? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

www.omlogic.com Has the Business met its Objectives?

Doubtful? www.omlogic.com ,[object Object],[object Object],[object Object]

www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This looks like the site I want. Let me go-forward.

www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing

Why In-House? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Outsource? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Outsource? www.omlogic.com Source: SEMPO 2008 Annual Survey

In-House or Outsource? www.omlogic.com Outsource In-house

In-House or Outsource? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object]

Thank You! Email: [email_address] | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com

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