So you came up with a cool idea for a webinar, but how do you turn that idea into a killer webinar? There is both an art and science to delivering content that resonates. Use these 10 steps to help you plan your best webinar yet: http://ow.ly/Z0iib

1. 10 Steps to Planning a Successful Webinar
10 Steps to Planning
a Successful Webinar

2. STEP DEVELOP AN ACTION PLAN
• DEFINE YOUR CONCRETE GOALS
• FRAME YOUR WEBINAR TOPIC
• BUILD YOUR TEAM
(producer, promoter,
presenter, guest speaker)
Action Plan
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10 Steps to Planning a Successful Webinar

3. STEP HOLD A TEAM CALL
• GET BUY-IN ON TOPIC AND SPEAKERS
• REVIEW TIMELINE
• PUT THE MILESTONES ON EVERYONE’S CALENDAR
Team Call
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10 Steps to Planning a Successful Webinar

4. STEP WORK ON THE MESSAGING
• CREATE AN EXCITING TITLE
• OUTLINE KEY BENEFITS
• WRITE PRESENTATION ABSTRACT
Messaging
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10 Steps to Planning a Successful Webinar

5. STEP GATHER MARKETING DELIVERABLES
• DRAFT PROMOTIONAL, CONFIRMATION
AND POST-WEBINAR EMAILS
• BUILD LANDING PAGE AND REGISTRATION FORM
• PROVIDE SALES WITH 1:1 EMAIL TEMPLATES
Marketing
Deliverables
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10 Steps to Planning a Successful Webinar

6. STEP BUILD-OUT INFRASTRUCTURE
• BRAND WEBINAR CONSOLE
• SET UP INTEGRATION WITH CRM
AND MARKETING AUTOMATION
• TEST, TEST AND TEST AGAIN
Infrastructure
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10 Steps to Planning a Successful Webinar

7. STEP START PROMOTIONS
• EMAIL YOUR PROSPECT DATABASE
• REACH OUT THROUGH SOCIAL CHANNELS
• DISPLAY A BANNER ON YOUR
COMPANY WEBSITE
Promotion
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10 Steps to Planning a Successful Webinar

8. STEP GET THE REHEARSALS GOING
• CHECK TIMING
• MAKE SURE SCRIPT AND SLIDES TELL
THE RIGHT STORY
• SHARE INITIAL SIGNUP RESULTS
First Dry Run
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10 Steps to Planning a Successful Webinar

9. STEP DRESS REHEARSAL TIME
• FINALIZE PRESENTATION CONTENT
• COORDINATE PRESENTATION TEAM
• RE-CHECK REGISTRATION NUMBERS
Final Dry Run
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10 Steps to Planning a Successful Webinar

10. STEP PLACES EVERYONE, PLACES
• POST A “DO NOT DISTURB” SIGN ON
THE DOOR
• CALL IN 30 MINUTES EARLY TO CATCH
AND FIX ANY GLITCHES
• ASSIGN SOMEONE TO MONITOR Q&A
The Big Day
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10 Steps to Planning a Successful Webinar

11. STEP ANALYTICS WIN THE DAY
• SCORE WEBINAR LEADS
• SEND FOLLOW-UP EMAILS
• PUBLISH ON-DEMAND WEBINAR
Post-event Wrap-up
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10 Steps to Planning a Successful Webinar