The document provides six rules for technology success in business. The rules are: 1) Treat technology as an investment rather than a cost. 2) Don't implement technology to fix bad business processes. 3) Outsource your technology needs to experts. 4) Email alone is not a customer relationship management system. 5) Take social media seriously as it is evolving how businesses communicate. 6) Mobility is a business strategy, not an optional add-on. The document emphasizes measuring goals and results from technology investments and acquiring expertise from outsourcing.

1. Six
Rules
For
Tech
Success
In
Business
Ramon
Ray
Technology
Evangelist
Smallbiztechnology.com

2. Technology
Is
An
Investment
Not
A
Cost

3. An
Investment
Means…
• It
Takes
Time
• Consider
All
Reasonable
OpFons
• Measure
Goals
and
Results
• It’s
Your
Future
• PlanFng
Seeds
of
Growth

4. Don’t
Technologize
a
Bad
Business
Process

5. Don’t
Technologize
a
Bad
Biz
Process

6. Don’t
Technologize
a
Bad
Biz
Process
• Lousy
_______
Is
Not
the
Fault
of
Technology
• Technology
Won’t
Make
BeQer
Employees
• Great
Employees
Leverage
Tech
to
Be
BeQer

7. Outsource
Your
Technology

8. Outsource
Your
Technology
• You’re
an
Expert
in
________
• You
Are
NOT
a
Tech
Guru
• Call
Upon
Tech
Experts
to
Help
Make
Decisions

9. Outsource
Your
Technology
• Acquire
ExperFse
• Save
Time
• Save
Money
• Boost
ProducFvity

10. Email
Is
Not
CRM
Customer
RelaFonship
Management

11. Email
Is
Not
CRM
• Email
=
TransacFonal
communicaFons
• CRM
=
Fulfill
customer
expectaFons
• CRM
=
Predict
desires
• CRM
=
Life
long
and
loyal
customers

12. Email
Is
Not
CRM
• Amazon.com
knows
who
you
are
• Amazonc.com
knows
what
you
want
beQer
than
you
do
You
need
a
SYSTEM,
CRM,
to
know
who
your
customers
are
and
what
they
want

13. Social
Media
Is
Not
a
Joke

14. Social
Media
Is
Not
a
Joke
EvoluFon
of
Business
CommunicaFon

15. Social
Media
Is
Not
a
Joke
EvoluFon
of
Business
CommunicaFon

16. Social
Media
Is
Not
a
Joke
EvoluFon
of
Business
CommunicaFon

17. Social
Media
Is
Not
a
Joke
• LISTEN
• ENGAGE
• Upgrade
Your
Profile

18. Mobility
Is
Not
an
OpFon
It’s
a
Strategy

19. Mobility
Is
Not
an
OpFon
• Office
Cubicles
Are
Empty.
People
Are
with
Customers
• Be
As
ProducFve
in
the
Office
As
Out
of
the
Office
• CompeFtors
Are
Only
a
Click
Away

20. There’s
more…
1. Try
and
Test
2. Don’t
Be
a
Guinea
Pig
3. Get
Input
from
End
Users
4. Secure
CompuFng
Is
Smart
CompuFng
5. Content
Is
King
6. Wireless
Broadband
Will
Set
You
Free
7. Cloud
CompuFng
Gives
You
Speed
8. CollaboraFon
Services
Make
You
Smart
9. Web
Site
Must
Be
a
Digital,
InteracFve,
Sales
Tool

21. Ramon
Ray
THANK
YOU.
CLASS
IS
OVER
Editor
&
Technology
Evangelist
Smallbiztechnology.com