As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Denver, March 2011.

1. Cloud Computing Industry Directions
Ron Batra

2. Contact Information
www.linkedin.com/in/ronbatra
www linkedin com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
ronbatra@gmail.com
+15127169021/+15129348659

3. Safe Harbor and Disclaimer
• Information contained in this presentation represents my
views only. It is intended for information purposes only,
y p p y,
and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or
functionality,
functionality and should not be relied upon in making
purchasing decisions.
• All content is copyrighted by Ron Batra, and no
reproduction in any format allowed, unless authorized by
the author.
• Some content is provided by Oracle Corporation and is
used by permission

4. Safe Harbor Statement
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

5. Speaker Background
• ~15+ years cross industry technology experience in IT, Consulting and
Product Management
• Oracle
O l experience i l d D t b
i include Database, AApps and Middl
d Middleware
• Hands-on Technology, Delivery, Sales, Thought Leadership
• Industry vertical includes Energy, Utilities, Semi-Conductor, Telecom,
Healthcare, Finance, Automotive, Aerospace,
Healthcare Finance Automotive Aerospace Retail
• Served as an Oracle Deputy CTO – 2008-2009
• Serving as an Oracle ACE Director – since 2007
• Serving on several industry advisory boards and committees
• Delivered projects from $500K to $20MM+
• Architecture roles include: Director-Product Development , Chief Architect,
Solution Architect Application Infrastructure and Integration Architect
Architect, Application,
• Process background includes PMP, Six Sigma

6. Recent Disruptive Technologies
Graphical Browser
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7. Recent Disruptive Technologies
The Internet
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8. Recent Disruptive Technologies
Broadband
B db d
Everywhere
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9. Recent Disruptive Technologies
High Density
Storage
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10. Recent Disruptive Technologies
Digital Music
Di it l M i
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11. Recent Disruptive Technologies
Digital
Di it l
Photography
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12. Recent Disruptive Technologies
Smart Phones
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13. Recent Disruptive Technologies
Computing
Mobility
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14. Recent Disruptive Technologies
Apps Eco System
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15. Recent Disruptive Technologies
Social Media
Real Time Web
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16. Recent Disruptive Technologies
Open Source
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17. Recent Disruptive Technologies
DIY - Web
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18. Recent Disruptive Technologies
Movie Rentals
Streaming Video
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19. Is Cloud Computing
p g
Disruptive ?
p
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20. And What is Cloud
Computing, Really ?
p g, y
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21. NIST Definition of Cloud Computing
• Cloud computing is a model for enabling convenient, on-demand
network access to a shared pool of configurable computing
resources ((e.g., networks, servers, storage, applications, and
t k t li ti d
services) that can be rapidly provisioned and released with minimal
management effort or service provider interaction. This cloud model
promotes availability and is composed of five essential
characteristics, three service models, and four deployment
models.
• Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues,
risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions,
attributes, and characteristics will evolve and change over time.
• Note 2 Th l d
N t 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches.
ti i d t t l t f d l d d k t i h
This definition attempts to encompass all of the various cloud approaches
Source: National Institute of Standards and Technology (NIST).

22. 5 Essential Characteristics
On Demand Self Service
Broad Network Access
Resource Pooling
Rapid Elasticity
Measured Service
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23. Cloud Computing Service Models
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24. Deployment Models
VPN
IaaS
Virtual Private Cloud
Public Hybrid
IaaS
SaaS
IaaS
PaaS
Private
Pi t
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25. Are Cloud Computing and
p g
Virtualization the same ?
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26. Virtualization
•Virtualization does give efficiencies of operations – in ways never imagined
before
•However, virtualization is not a significant differentiator or a silver bullet
•And yet, virtualization platforms play a significant role in adoption and inter-
operability
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27. Virtualization
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28. Role of Hypervisor
•Sun Virtual Box
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29. Traditional vs. Cloud with Hypervisor
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30. Hypervisor Positioning
•Runs on x86 systems
•Optimized for Microsoft
products
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31. Market Dynamics
,OVM
,OVM, Xen
,KVM
Source: Gartner
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32. Choice of Virtualization Platform
Does the choice of hypervisor
matter ?
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33. Value Drivers for Cloud Computing
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34. Multiple Market Approaches
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35. Adoption Challenges
Offering Challenges Description
Somewhat independent of
Software as a Service classical Cloud Models, -Oracle On Demand (CRM,
(SaaS) SaaS can be delivered EBUS) already offered
without Cloud.
-PaaS Commercial Market
Platform as a Service Value Proposition not
and Open Source
(PaaS)
(P S) obvious
b i
Dynamics
Graining traction in Public
Infrastructure as a Service Getting well adapted, Value
g
and Private Models, Hybrid
Models
(IaaS) proposition is very obvious.
Model has dependencies.
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36. How did we do things
before Cloud ?
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37. One way was Managed
y g
Hosting/Services
Cloud just offers more
automation
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38. Market Projections
Over the next five years, almost half of all CIOs expect to operate the
majority of their applications and infrastructures via cloud technologies.
Source: Gartner CIO 2011 Survey
Sales of clo d ser ices are e pected to j mp 16 6 percent to $68 3 billion
cloud services expected jump 16.6 $68.3
this year and more than double to $148.8 billion by 2014
Source: Gartner
Worldwide revenue from public IT cloud services exceeded $16 billion in
2009 and is forecast to reach $55.5 billion in 2014, representing a
compound annual growth rate (CAGR) of 27.4%,
d l th t f 27 4%
Source: IDC
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39. Market Projections
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40. Is Cloud Computing a
p g
Bubble ?
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41. Can Cloud Show The Money ?
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42. Recent Market Analysis
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43. Cloud Use Cases and
Value Propositions
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44. Cloud Usage Scenario Mapping
Usage Public Private Hybrid
Seasonal Capacity IaaS, PaaS IaaS, PaaS IaaS, PaaS
Op. Ex vs. Cap Ex. IaaS, PaaS, SaaS * IaaS, PaaS, SaaS
Non-Core Competency IaaS, PaaS, SaaS * IaaS, PaaS, SaaS
(Outsourcing)
Short Life Cycle Projects IaaS, PaaS IaaS, PaaS IaaS, PaaS
Disaster Readiness IaaS, PaaS IaaS, PaaS IaaS, PaaS
Massive Computing IaaS, PaaS IaaS, PaaS IaaS, PaaS
Infrastructure IaaS, PaaS IaaS, PaaS IaaS, PaaS
Consolidation
Data Center Real IaaS, PaaS IaaS, PaaS IaaS, PaaS
Estate/Capacity
Management
•Outsourcer on private cloud is possible
*Outsource and expense model possible
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45. Private Cloud Value Proposition
1. Leverage fully existing hardware and software assets
2. Less security concerns – everything “i id ” th fi
2 L it thi “inside” the firewall
ll
3. More control with the Enterprise
1. Control o e cos s
Co o over costs
2. Control over roadmap
3. Control over timeline
4.
4 Does not need a constant and reliable connection to the Internet
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46. Public Cloud Value Proposition
1. Nothing needed to build – you simply buy a service
2. Choice between large Capitalizing Expenditure and Operating Expenditure
3.
3 Scale capacity linearly as business grows
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47. Hybrid Cloud Value Proposition
1. Reduced focus on building and automation of everything
2. Leverage existing assets and infrastructure well
3.
3 Can be highly flexible if done right
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48. To Recap…
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49. Some Cloud Realities
Almost any Cloud Computing Application needs a data-center.
This data-center may be yours (private) or external (public) or hybrid.
The laws of physics haven’t changed with cloud computing. Network
latency is very real.
A Public Cloud Provider is a “for-profit” business.
A Commercial Hypervisor is a “for-profit” business.
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50. Oracle’s Cloud Computing Direction
Leverages existing investments
Minimizes cost, pain and disruption to business
Flexible with several options, enables control over
amount of new technology introduction
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51. Oracle’s Cloud Solution Summary
SaaS PaaS IaaS
Without
Applications ExaData ExaLogic Virtualization Storage
Virtualization
Application Server
Database OVM on X86 and Sun Storage
Oracle HCM and Middleware Oracle Solaris
Consolidation SPARC
Consolidation
High Performance High Performance
EBusiness Smaller building SAN/NAS/Most
Database Middleware Oracle Linux
Suite blocks Storage
Appliance Appliance
Intelligent use of WebLogic Server,
Solaris Containers Leverage Cloud
Oracle CRM caching, fast I/O Coherence, Build it yourself
(LDOM) API Sructure
and storage JRockit
Extend OEM for Cloud Management
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52. Oracle Cloud Solutions
Source: O
S Oracle Corporation, 2011
C

53. In Summary
Cloud Computing is here to stay. It is real.
It magnifies the disruptive and all-connected nature of the internet.
It is changing forever the way IT assets are provisioned and managed.
Value propositions are very obvious in IaaS, SaaS and some PaaS.
Read fine-print carefully to fine-tune the business case.
Ask questions, lots of questions, to cut through the hype cycle.
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

54. Summary - Oracle’s Cloud Direction
Oracle has a broad but focused Cloud Strategy
Design hardware and systems to provide Infrastructure-as-a-Service (IaaS)
Design Databases and Fusion Middleware to provide Platform-as-a-Service (PaaS)
Design Business Applications to deliver Software as a Service and be extensible
Software-as-a-Service
using PaaS.
Enable customers and other vendors to use Oracle’s IaaS, PaaS and SaaS
solutions
Offer customers choice of using Oracle Solutions using Oracle’s Public Cloud
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55. Next Steps
Current
Map State Understand Develop
Business Assessment Multiple Future State
Business
Goals and (Portfolio, Product Architecture Execute
Case(s)
Objectives Assets, Roadmap and
to Projects Data and Maturity Roadmap(s)
Center)
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56. Contact Information
www.linkedin.com/in/ronbatra
www linkedin com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
ronbatra@gmail.com
+15127169021/+15129348659
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57. Appendix and Takeaways
Key D i i Points
K Decision P i t
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58. Decision Points – Business Leaders
Should we Hype Cycle
engage IT
g g
Requirements
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59. Decision Points – CIO
Why go What does
Cloud
Cl d the business
th b i
think
Valid
Business
B i
Case
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60. Decision Points – CTO
Portfolio New
Analysis Technology
Introduction
Converged
Technology
Roadmap
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61. Decision Points – Enterprise Architect
API Catalog, Vendor Cloud
Inter-operability. Roadmap,
Integration Public,
Public
Private
REST,
SOAP
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62. Decision Points – Infrastructure Leader
Xen, KVM, Capacity
OVM, VMWare, Planning,
Hyper-V
H V Processes
Datacenter
Capacity
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63. Decision Points – IT Operations
Support
Monitoring Level
Tools Agreement
Staff
Training
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64. Decision Points – Developer
Tools and Migration
Projects Process
Code Libraries
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65. Decision Points – System Administrator
Product One more
Certification software layer
Tools and
Scripts
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66. Decision Points – Project Manager
Waterfall..
Agile..
Agile Cost
Hybrid.. Estimates
Vendor
Qualifications
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.

67. Contact Information
www.linkedin.com/in/ronbatra
www linkedin com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
ronbatra@gmail.com
+15127169021/+15129348659

68. Cloud Computing Industry Directions
Ron Batra