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The Storytelling Battle
Oana Juncu
August 5th, 2013
« If you cannot tell it
simply, it means you
didn’t understand it »
Our brain is story-wired
70%
Culture is build on stories
Change relies on stories that shape
an emerging culture
The General Relativity Theory
“Gravity is not a force but the geometry of the space-time
referential”
The General Relativity Theory …
explained
The General Relativity Theory is
A story in the elevator
The Storytelling Battle
Pick your Agile Story!
The Paris insurrection
5-6 of June, 1832
An example
Did you get it ?
1st storytelling sprint
Tell your topic as a story
Storytelling Techniques
•  What is your story about ?
•  What are the character(s) ?
•  Set the Stage! Describe the context
•  What is the problem that stops the characters to
go for her quest
•  The sory fire-starter
•  The plot toward the outcome : hope-
achievement-delusion-hope
•  The Outcome
5th and 6th of June 1832
The characters
Did you get it ?
2nd storytelling sprint
Master your story style
Improvement Tips
•  Zoom on one character
•  What is his Quest?
•  Tell what is the Status Quo for him
•  Contrary forces– The « Bad One »
5th and 6th of June 1832
Through the eyes of one Character
Did you get it ?
References
•  Dan & Chip Heath, “Made To Stick”
•  Lisa Cron , “Wired for Stories”
•  Michael Ballé, “The Lean Manager”
•  Michael Margolis , “Believe Me”
Thank YOU!
Your Storytelling Host
Oana Juncu
@ojuncu
www.coemerge.com
My blog http://oanasagile.blogspot.com/

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AGILE 2013 The Storytelling Battle -