MCommerce Monthly Digest - April, 2012

MCommerce Digest-Apr 1-30, 2012

Index

• Latest news in Mcommerce Apr 2 - 8, 2012

Obopay Confidential 2

Latest news in Mcommerce Apr 2 - 8, 2012

Prompt mobile banking offerings and
compelling features to add potential revenue
for the banks. http://bit.ly/H3CTON

Nielson report reveals that a massive 50% of
mobile users in the US use smartphones.
http://bit.ly/Hz1IlD

Increasing number of smartphone owners
watch product videos on phone. Mobile
marketers have another feature to promote
mobile shopping. http://bit.ly/HZlyUh

Pizza giant Domino‟s Pizza attributes 16.4% of
its $95 million sales to mobile commerce. It
brought sales worth $1.6 million.
http://bit.ly/HTdUIc

Corporate Website Follow us on http://twitter.com/Obopay


Mobile apps are an important segment of
mobile commerce. Find out how innovation in
app matters. http://bit.ly/Hfs9ZA

A recent comScore report reveals that consumers
are equally active shoppers on mobile as much as
in store. http://bit.ly/HWMcM6

Growing trend of using Tablets and Smartphones
while watching TV. Good sign for mobile
commerce. http://bit.ly/HtOZui

Mobile advertising is a complex platform to get
marketing for brands. Take a look at this
insightful article: http://bit.ly/I0XxdL

Corporate Website Join us on www.linkedin.com/company/obopay


By 2016 there will be 10 billion mobile internet
devices. Mobile commerce to overpower
conventional e-commerce. http://bit.ly/IoVU92

Indian MVAS expected to reach Rs. 671
billion by 2015 according to IAMAI and mobile
banking seen to have huge potential.
http://bit.ly/HWpnZL

Mobile commerce has tremendous potential
for businesses of all sizes with growing
number of Smartphone users & access to
Internet. http://bit.ly/IdS6wZ

Electronics and smartphone major Samsung
realizes the potential in mobile commerce,
ventures into mobile advertising for future
smartphones. http://bit.ly/HzIo7U



Mobile payments to be the key driver of UK's
Faster Payment Service initiative.
http://bit.ly/HzPdXi

HTML 5 will transform mobile commerce with a
rich user experience of a mobile app.
http://bit.ly/HO1oh0

I-pad is the king in mobile commerce. Drives
98% of revenue according to a study.
http://bit.ly/I8aZ0H

Mobile acting as a true bridge between online
and offline user experiences for luxury brands.
http://bit.ly/HQaCsv



Tablets have given a tremendous boost to the
growth of E-commerce. Here‟s an interesting
infograph on „The Tablet Economy‟:
http://bit.ly/IWQfMu

Brands embrace Mobile not for online
commerce but to drive in-shop commerce.
Check this out. http://bit.ly/IqpHiP

The future of mobile commerce depends on
the quality of user experience design (UXD).
http://bit.ly/ItgdTV

1 in 5 American has done a mobile banking
activity in the last year but many are skeptical
due to security concerns.
http://nyti.ms/Ixsbfe



Research reveals consumers are 72% more
likely to purchase if they see an ad on
smartphones and tablets along with TV.
http://bit.ly/J1NuFR

Mobile commerce investment surges by 11% to
$201000 compared to 8% last year.
http://bit.ly/Io9JGN

Growing smartphone penetration and increasing
use of mobile internet will make mobile
commerce more convenient to use over e-
commerce. http://bit.ly/HRtMLS

Mobile banking usage among the tablet owners
is growing at 49% as compared to others where
it‟s growing at 22%. http://bit.ly/I2jrBk



Locally targeted mobile ad spending to grow
$784 Million in 2011 to $5.01 Billion by
2016. http://bit.ly/HZeYwL

Mobile shopping at Shop NBC is driven by
Apple I-pad and around 80% of its revenue
comes from iOS devices. http://bit.ly/K2SZn6

Mobile will be a critical factor in the growth of
banking sector in Russia.
http://bit.ly/HZoh3C

Huge potential for mobile payments in India‟s
$250 billion retail & grocery industry.
http://bit.ly/I8URPL



Mobile banking is the only solution for 3
quarters of the world‟s poor unbanked
population. http://bit.ly/ItU7mK

An insightful article explaining how businesses
will benefit from the trend of using QR Codes in
mobile commerce. http://bit.ly/IrDdVj

Huge opportunity for mobile commerce in New
Zealand. Study finds 44% of mobile phone users
would like to experience mobile commerce where
just one third of mobile users own a smartphone.
http://bit.ly/JpnzL0

29% Brits keen to use mobile for making
purchases less than £20. Read to know more
about mobile commerce in Britain.
http://bit.ly/IWg0ca


Monthly Highlights

Highlights: Apr 1 - 30, 2012

Smartphone sales in 2012 are expected to hit 1.8 billion units, while tablet unit sales are
expected to climb to nearly 100 million. The proliferation of Smartphones, shopping
apps, and cameras that read barcodes have empowered consumers with the ability to
instantly compare and shop.

Mobile commerce offers a unique opportunity for those businesses that take a strategic
approach toward their company's role and opportunities in the mobile marketplace.
Mobile banking has the potential to serve younger consumers and minorities, who lack
access to full-service bank accounts. About a third of “under-banked” consumers
reported using mobile banking last year according to a recent survey from the Federal
Reserve.

A huge opportunity awaits retailers that are mobile ready. Retail sites that lag behind in
mobile readiness risk losing customers to other e-commerce sites and local stores. Thus
Mobile has become a ubiquitous platform for retailers for developing their online
shopping experiences.

Corporate Website Like us on www.facebook.com/ObopayMobilePayments

Thank You

info@obopay.com

www.obopay.com

www.facebook.com/ObopayMobilePayments

http://twitter.com/Obopay

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MCommerce Monthly Digest - April, 2012

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MCommerce Monthly Digest - April, 2012