1. Digital Marketing Lingo
Real Simple Explanations for Real Businesses

2. W hy should you
care?
• 89% of all consumer research begins online
• Modern consumers wants to find and interact
with your business seamlessly on the web
• "Click-N-Mortar" is no longer an option
Bottom-Line: Adapt or you know what

3. Terminology introduction
During these slides you will receive a simple but thorough introduction into
important and powerful web terminology, along with examples using the
Ocoos.com Small Business Platform.
• WEB PRESENCE
• SEARCH : WEB CRAWLERS AND WEB RESULTS
• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH
• SOCIAL MEDIA
• BLOGGING
• CRM SOFTWARE
• EMAIL MARKETING
• DATA MINING
• ANALYTICS
• SOCIAL MEDIA
• ECOMMERCE
• E-SCHEDULING
• CLOUD COMPUTING AND “THE CLOUD”

4. Web Presence
Definition: Place online where a specific brand, company, entity or individual can be
found
Example: Your Website, Facebook Page, etc
Important note: Todays consumers expects a clean, modern and interactive web
presence. Credibility is Key!
Video:

5. Search
Definition: Platform for finding all web presences
Example: Google, Bing, Yahoo
Important note:
• Web Crawlers Review your site
• Top 3 Results in search receive 88% of clicks
• Understanding search and your keywords are very important
• Think like your customers
• Research top search terms
Video: (Example)

6. SEO
Definition: Search Engine Optimization. The process of
optimizing your website for search crawlers
Example: Original updated Content - Crawler Friendly
– Backlinks
Important note:
• SEO is a never ending battle… and expensive
• Web platforms are great ways to receive
Top SEO (Example)

7. Blogging
Definition: a discussion or informational post published to the
web to create discussion and drive website traffic (Ex. Huff Post)
Important note:
• Active content is vital for SEO
• A simple weekly post can do wonders for your web presence
• "Content is king"
Tip:
Many websites make it extremely easy to Publish a blog

8. Social media
Definition: online Communities where people create,
share, exchange, and comment on anything and everything
Example: Facebook, Twitter, Linkedin, Yelp, Angie's List
Important note:
• Consumers are learning about your company in new
ways, and listening to each other
• Be active and create a positive social presence and
community of followers
• Search Yourself and respond
Tip:
New business platforms allow you to update many profiles fast and simple

9. CRM
Definition: Client Relationship Management. The process and
tools to maintain, track, and build good customer relationships
Example: Zoho, Ocoos, Salesforce
Important note:
• Simple follow-ups can drive strong future sales
• Cost 7x more to acquire new customer than retain previous
Video:
CRM Tools: Easily track customers, and
build effective e-Marketing campaigns

10. Email Marketing
Definition: Directly marketing a commercial message to a group
of people using email
Example: Constant Contact, MailChimp, Gmail
Important note:
• Best direct free marketing
• Challenge: Building email list
• Track success
Tip! Segment customers and building smart email campaign

11. Data mining
Definition: Digging into information you may have to function smarter.
Better:
Example: Grouping sets of customers, sales info on best/worst
months of business, what is working and what is not.
Important note:
• With excel or CRM you can mine data in a manner of clicks
• Collect as much information as possible
• Segment groups of customers or groups of sales to learn more
about your business and strategize accordingly

12. Web Analytics
Definition: Information and numbers on the visitors to your
website or web presence
Example: Google Analytics, Ocoos, Facebook
Important note:
• Analytics are vital to online success
• Google Analytics is extremely complicated.
New sites are helping simplify analytics
Tip! Simplify your analytics

13. E-Commerce
Definition: Ability to sell your products and services online
Example: Paypal, Ocoos, Authorize.net
Important note:
• Modern Consumers are going online for most purchases
• 96% of all consumer research begins online. E-commerce is
rising quickly, even in the service industry.
• Seamless interaction is key
Video:
Tip! Schedule and offer your services online today!

14. Cloud computing “The cloud"
Definition: Simply, Access to your information anywhere that has
internet, not just your home computer
Example: Amazon, dropbox, your email
Important note:
• Mobile small businesses can thrive with accessing the
customer data and calendars on the go.
• Its very safe

15. Join us live! + Continued
Education
In the central Florida area? Join our Live Seminar and innovate
your business. Click Here...
- Certification Lab 1-hour $20 (Workforce Florida Refundable)
- Free for chamber members
Ready to take it to the next level? Check out these great
continuing education classes:
1. Digital marketing 201: Intro to digital marketing
2. Digital Marketing 301: Advanced Digital Marketing

16. Conclusion
Learn more about how you can be world-class online, all on
one simple platform today: www.ocoos.com