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Social media for retail overview 2013
- 1. Introduction to Social Media Seminar
- 3. Opportunities and Challenges of Social Media Retail Brand use of Social Media Across the Business Social Media and Wider Digital Marketing Management of Social Media Key Learnings
- 4. About You?
- 5. Social Media Overview? Social Media Marketing: Opportunities and Challenges for Food Retailing
- 6. “Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. They include sites such as LinkedIn, Facebook and Twitter .”
- 9. Why?
- 10. Key question for social media marketing is…………
- 11. “Are you more interesting than my wife*?” *Insert: Mistress Football team Son / daughter Boss ………………….Etc
- 12. The following people and brands have social capital online!
- 16. Social Media Overview? Social Media Marketing: Opportunities and Challenges
- 24. Offers!
- 26. Two-way channel!
- 28. Photos!
- 29. Competitions
- 33. Main Social Media Risks for Organisations
- 34. “Let’s hurry home and follow the earthquake news. And don’t forget to order your favourite KFC menu”.
- 38. Avoid: ‘Broadcast’ style Low follower base Too much product / sales
- 40. Social Media Overview? Retail Brands and Use of Social Media Across the Business
- 41. CEO DirectorsPR HR SalesCRM Social Media should be throughout the Business!! Internal Comms
- 47. Crisis Comms
- 52. B2B Use of Social Media
- 54. Why ?
- 55. ?
- 56. The Power of Networking
- 57. Group s
- 59. Social Media Overview? Brand Marketing and PR on Social Media: Case Study
- 64. The Customer is the Star!
- 65. Sharing Stories
- 68. Offers: Yes. But only a small %
- 74. Company Profile
- 76. Groups
- 81. Social Media Overview? Digital Marketing Core Areas: Awareness / Attract Convert Retain Analyse
- 85. Local Extensions
- 86. Click to Call
- 88. “How does your website actually help us to do something?”
- 92. ESP
- 93. Digital marketing helps with the 5 S’s: • Sell • Speak • Serve • Save • Sizzle Value of Digital Marketing
- 96. Organisational Structure • What tends to happen: - Owned by Marketing/ a “Bright Spark” - Has a Board level sponsor • What should happen: - Adopted business wide - Integrated with all communications • It’s a cultural change for most • It’s not easy and can’t be forced Source: Econsultancy, 2012
- 97. Where things go wrong… The best strategy is useless if: • The business aren’t genuinely behind it • There isn’t cross departmental buy in • Results focus is purely “conversions, metrics and sales” • “Social Media” is seen as an “add on” • It doesn’t form part of the everyday way of working Source: Econsultancy, 2012
Notas del editor
- Explain what I do and services
- How you appear online now plays a major part in career prospects Recruiters and potential employers are now assessing people’s online profiles as part of the screening process Example: I just recruited a new account executive via Linked In. Recruitment Professionals: perhaps social media to screen candidates online
- Explain what I do and services
- What happens when someone types in your name into Google – are you hard to find OrMaybe you are missing from linkedin or not using it properly
- We all have a number of professional areas that we are really interested in. You should think about the areas you care about and comment on them. Build up your authority on issues and market yourself online!