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Ahead Of The Game: Workplace Engagement
1. Ahead of the game / Workplace engagement Page 1 of 2
Workplace engagement
London 2012 will be the world’s largest sporting event:
from 27 July to 9 September, TVs across the nation will be
permanently switched on to the greatest show on earth
— and the nation will be absorbed. But as Britain’s
employers, does that present a problem or an opportunity?
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2. Ahead of the game / Workplace engagement Page 2 of 2
1. Engaging your workforce
We think the Olympics offers the
Committed employees are far more productive and act as
perfect chance to boost morale, great ambassadors for your brand, which is why employee
engagement is such a hot topic. And there’s no better
motivation and teamwork; so we’re way to engage than through a common sense of purpose.
sharing our five top tips on how to Involving employees in Olympics activities and supporting
them through a busy few weeks — whilst having lots of fun
achieve all of that in your organisation — could go a long way to unlocking that extra 10% from
your staff (a legacy that’s likely to last long after the closing
this summer (and beyond). ceremonies).
2. Overcoming cynicism 3. Appoint ambassadors
You can’t please all of the people all of the time. There’s The best way to drum up support is with a great ambassador
bound to be the odd team member that has a bit of a moan that can imbibe the true spirit of the Olympics into your
about this summer’s sporting events, but if the rest of your workplace. Choose the key influencers across your company
workforce has an appetite for embracing the Olympics, (whether that’s business leaders or big personalities) and get
then get involved with some 2012 activities — the rest are them involved in planning your activities. Whether it’s site by
bound to follow when they see what fun you’re having. site or floor by floor, give them the resource, authority and
support to really be able to make a difference. And make it fun
— otherwise they might feel like they’re being dumped on.
4. Share the spirit 5. Have fun
Big sporting events really bring people together, so chances are, Whether it’s to build engagement or sharpen the competitive
most of your employees will be pretty keen on watching some of spirit, there are loads of fun activities you can introduce at your
the top events together. If that’s the case at your company, you’ll workplace throughout the Olympics:
want to consider the practicalities of making it happen.
• Office Olympics
• ecide which events are ‘communal watching
D • sales conference built around a business decathlon
A
opportunities’
• Fan walls’ to support particular Games participants
‘
• ork out the logistics of turning cafeterias or meeting
W
• A ‘party in the park’
rooms into viewing areas
• summer fitness programme
A
• ort out any hardware issues. You might need to bring in
S
(incentivised walk/cycle/run to work)
TVs or extra monitors. You’ll also need to make sure you
have a TV licence for the building • Olympic breakfasts
• onsider how you’ll ensure equal treatment for people
C • Olympic buffets
not interested in the Games • Decorating the office
And our favourite:
• old Medal duvet days (for a random selection of people
G
if GB wins more than three Gold medals in a day)
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