Concerned your LinkedIn profile isn’t getting the attention it should be? Make sure it speaks volumes with the help of our Social Media Consultant. Our expert Martin Thomas will disclose the secrets of creating a profile that shines. If you’ve had enough of hearing how important LinkedIn is and are yet to see its value, then this workshop is for you. We will take the mystery out of LinkedIn and disclose the secrets to creating a profile that represents you to employers in the best possible light.

1. WORKSHOP
https://uk.linkedin.com/in/martinthomasdissident

2. Workshop agenda
1. Introductions
2. Why LinkedIn?
3. Managing your profile
4. Building networks
5. Building reputation
6. Job hunting
7. Conclusions & next steps

3. MY SOCIAL MEDIA?


4. Digital Brand You
• Personal Branding: the practice of people
marketing themselves and their careers as
brands
• You are who Google thinks you are
• You are increasingly defined by what you have
said, shared, posted & Tweeted.

5. 2. WHY LinkedIn?

6. Key facts
433m users worldwide (20m in UK)
… although only ¼ regular users
6.5m active job listings
steady (+10%) increase in daily usage
… potentially accelerated post Microsoft deal
not being on LinkedIn is starting to look
suspicious

7. 3. MANAGING YOUR PROFILE

8. Why it matters
94% of recruiters use LinkedIn to search for &
check out candidates
you are 40x more likely to receive
opportunities through LinkedIn if you are an
‘All Star’ i.e. have a complete profile

9. ‘I use LinkedIn to verify the facts about their
career & get a 360o picture of what they are
like and what they think. I tend to look at
their profile, the events they have spoken at,
what they have published and what they say.’
Headhunter, marketing services industry

10. Click
here to
find
settings
Before you start making changes adjust
your settings

11. Do you want to
keep your
connections
secret to
anyone apart
from your
connections?
Really important
to turn this off if
you plan to make
loads of small
changes to your
profile
Allows you to
anonymise
your searches

12. Appropriate photo Background header image
Personal LinkedIn url

13. Most important part of your profile
Use your professional headline to sell your
skills … not simply describe current position

14. High level of profile completion = ‘All
Star’ means you are fully optimised
for LinkedIn & other search engines.
Option to view your profile as Public or one
of your Connections … you can then choose
what you want Public to see

15. Summary needs to be:
• Informative
• Engaging (video is useful)
• Truthful
• Consistent with your
other CV information
• Optimised for search
with relevant keywords
… as with all parts of your
LinkedIn profile
Importance of first 120 characters that will
feature in your professional headline.

16. Proactively solicit
recommendations from
former colleagues, clients etc.

17. Exercise:
• Review the quality your current profile in
collaboration with team members
• Devise brief action plan: 3-4 actions


18. 4. BUILDING NETWORKS

19. Learn to network … to make most
of social networks

20. Exercise:
• What does it take to become an effective
networker?


21. The ‘art’ of networking
• Be interested in other people & they will find you
interesting
• Communicate in a way that is relevant to the
particular context
• Spirit of reciprocity
• Play the long game
• Make one new connection a day

22. Building LinkedIn networks
• Requires proactivity
• Make it a (post meeting) habit
• 500+ should be your target, but generally
quality beats quantity

23. Use LinkedIn’s tools
Option to upload xl spreadsheet
Search bar is useful

24. LinkedIn networking protocol
Strangers will generally connect if you give them a
reason why it will be in their interest
… equally, don’t feel obliged to accept an invitation
from a stranger if they simply use default message

25. 5. BUILDING REPUTATION

26. How can you get involved?
LinkedIn rewards active participation. The more
you get involved, the more people are likely to see
your profile and the stronger your network will
become.
Collaborate

27. Joining Groups
• Really useful part of the LinkedIn experience
providing access to relevant topics and the
ability to debate and share suggestions with
peers
• You can send direct messages to fellow group
members even if they are not personal
connections.

28. Demonstrating thought leadership
LinkedIn has become a platform to demonstrate
expertise & thought-leadership
… & also pick-up knowledge from others
Create
Short-form content, typically
built around a link
Longer-form content

29. Analyse & learn
LinkedIn’s preferred metric

30. 6. JOB HUNTING

31. Search Tool

32. Research tool
• Checking-out people you are
going to meet
• Establishing mutual connections
• Checking-out potential
employer’s company pages

33. To pay or not to pay?

34. 7. CONCLUSIONS & NEXT
STEPS

35. Exercise: Create your ‘to do' list
35
Take-outs
Actions

36. Let’s Connect!
https://uk.linkedin.com/in/martinthomasdissident