Joe Youssef provides an overview of the imminent launch of General Data Protection Regulation in the EU and the global considerations for healthcare stakeholders.

1. Joe Youssef │@digitalneenja
May 2018

2. WHAT IS GDPR?
General Data Protection Regulation (GDPR) is a privacy
and protection act introduced for the protection of
consumer data for the citizens of the European Union (EU)
The act has global impact for enterprises and
governments and holds entities managing consumer data
accountable for the protection of personal information and
data privacy
GDPR is going to have a wide-sweeping impact on digital
commerce, advertising, and online services

3. THE IMPACT OF GDPR IS WIDE-
SWEEPING ACROSS THE EU
GDPR will take effect May 25, 2018 across
all EU member states
It governs the way businesses collect,
process, and secure consumers’
personal data
GDPR is intended to protect and
strengthen the rights of individuals
It encourages organizations to create a
“culture of privacy” and manage
data sensitively and ethically

8. THE PHARMA INDUSTRY
IS ESPECIALLY AT RISK
 Health data collected requires EXPLICIT consent
 Personal information collected cannot be stockpiled for future use
 Data cannot be siloed in multiple systems
 Enterprise-wide opt-in statements may not be compliant with
GDPR
The GDPR specifies that an individual’s data be accurate, kept up to
date, easy to provide to consumers if they request it, and not held
longer than needed for promotional purposes