This year marks the second annual E.H.R. Apex. Taking place on May 8 at the Parsippany offices of Ogilvy CommonHealth Worldwide, this exclusive and interactive conference will explore the electronic health record landscape and how it is used in the healthcare space, both as a tool for patients and as a channel for brand strategy. To learn more, please visit: https://apexehr.ogilvychww.com.

1. Stephanie Neuwirt
May 2017

3. 1. THE CURRENT
STATE OF E.H.R.
Learn how E.H.R. is evolving over
time:
• Past: Adoption of E.H.R. in the
healthcare industry
• Present: How physicians use
E.H.R.s today, and how we
approach brand strategy in this
channel
• Future: How new government
incentives are changing the
healthcare landscape, including
the use of technology and the
treatment decision-making
process

7. 5. NAVIGATING THE FORMULARY
PROCESS IN A HEALTH SYSTEM
• Take a deeper look at the decision-making process and
possible challenges with access and pull-through.
• Learn about who the key decision-makers are, and what
drives their formulary choices.
• Explore changes in the industry and how they may impact
your conversations with health systems moving forward.