I was honoured to present at Biometrics 2016 on behalf of OpenMarket, about how mobile device adoption is disrupting the financial services sector. I covered the rise of mobile, the five channels of mobile, millenial mobile behaviour, app fatigue, the rise of messaging, conversational commerce, PSD2, and innovators like Curve, Atom Bank and Moven.

1. @OisinLunny
@OpenMarket

2. Our mobile engagement technology helps
enterprises enhance customer experience

3. TEXT HERE
ABOUT US
16 Years Experience
400+ Enterprise
Customers
PurePlay SMS
Provider
Over 12 billion mobile
messages per year
Leading the 2nd coming
of SMS revolution
A division of Amdocs
(NASDAQ : DOX)

4. TEXT HERE
ABOUT US
Cloud Software
Gateway to Global
Networks
API
Professional Services
Pre-Sales Solutions
Design
Account Management

5. Use SMS

6. Rise of the Mobile

8. Read
more:
KPCB

9. Read
more:
Benedict
Evans

10. Source:
We
Are
Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%

11. Source:
We
Are
Social
@wearesocialsg • 21
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%
29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES

12. Source:
We
Are
Social
@wearesocialsg • 32
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%
11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION

13. Source:
We
Are
Social
@wearesocialsg • 48
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%
82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION

14. Our evolution to “Phono Sapien”
HT:
The
Economist

15. Empowered customers have given rise to a new era
Source:
Forrester

16. We believe in - The right message, at the
right time, through the right channel
There are 5 channels to communicate with
consumers on mobile

18. MILLENIALS
now outnumber
BABYBOOMERS
Young,'Educated,'Social'&'Mobile'

19. MILLENIALS own more
THAN

20. Customer support
Purchasing
Security
!Appointment
Reminders
Online banking
Satisfaction
survey
of text
messages
read within
the first
98%
10
minutes
Service alerts

21. Source:
OpenMarket
infographic

22. Yourdonorsarechanging
Read
more:
KPCB

23. Source:
OpenMarket
infographic

24. Source:
OpenMarket
infographic

25. Source:
OpenMarket
infographic

26. Source:
OpenMarket
infographic

27. Source:
Recode

31. Convenience is the killer app

33. Rise of messaging

34. Read
more:
OpenMarket

35. Read
more:
KPCB

38. Read
more:
The
Guardian

39. Read
more:
The
Guardian

40. Read
more:
TechCrunch

41. “Fusing next generation payments, messaging
platforms & story telling will be transformational”
Source:
Nick
Allen
Nick Allen, Nuevo Fundraising

42. PS-D2

43. Source:
Curve

44. Source:
Atom
Bank

46. Ownership > Access

47. Source:
@TomGoodwin

48. PaymentCommsMarketingCS
Alerts

49. CX

50. “Banking is no longer somewhere
you go, it is something you do”
Source:
CNN
Brett King, Moven

51. Disrupt or be disrupted
Don’t call – just text
Convenience trumps privacy
Establish transparency
Omni-channel is the way to go
Make it personal
Read
more:
OpenMarket

52. COMMUNICATION
COMMERCE
IS

53. Need a subheader? Make it bold.
Thank you!
@oisinlunny
@openmarket

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