It was a great honour to speak at MoNage Fall 2016 alongside Jeff Pulver, Jack Dorsey, Yossi Vardi, Chris Brogan, Mark Horvath & Jeff Jarvis. Here is my presentation about SMS, AI, chatbots, app fatigue and ad blocking, which references some new OpenMarket research about millennials and mobile use. If you would like more information visit www.openmarket.com and please feel free to drop me a line on LinkedIn.

1. @OisinLunny
@OpenMarket
#MoNage

2. Our mobile engagement technology helps
enterprises enhance customer experience

3. TEXT HERE
ABOUT US
16 Years Experience
400+ Enterprise
Customers
PurePlay SMS
Provider
Over 12 billion mobile
messages per year
Leading the 2nd coming
of SMS revolution
A division of Amdocs
(NASDAQ : DOX)

4. TEXT HERE
ABOUT US
Cloud Software
Gateway to Global
Networks
API
Professional Services
Pre-Sales Solutions
Design
Account Management

5. Use SMS

9. Rise of the Mobile
MoNage

10. Read
more:
KPCB

11. Read
more:
Benedict
Evans

12. Source:
We
Are
Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%

13. Source:
We
Are
Social
@wearesocialsg • 21
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%
29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES

14. Source:
We
Are
Social
@wearesocialsg • 32
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%
11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION

15. Source:
We
Are
Social
@wearesocialsg • 48
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%
82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION

16. Our evolution to “Phono Sapien”
HT:
The
Economist

17. Empowered customers have given rise to a new era
Source:
Forrester

18. We believe in - The right message, at the
right time, through the right channel
There are 5 channels to communicate with
consumers on mobile

20. MILLENIALS
now outnumber
BABYBOOMERS
Young,'Educated,'Social'&'Mobile'

21. MILLENIALS own more
THAN

22. Customer support
Purchasing
Security
!Appointment
Reminders
Online banking
Satisfaction
survey
of text
messages
read within
the first
98%
10
minutes
Service alerts

23. Source:
OpenMarket
infographic

24. Yourdonorsarechanging
Read
more:
KPCB

25. Source:
OpenMarket
infographic

26. Source:
OpenMarket
infographic

27. Source:
OpenMarket
infographic

28. Source:
OpenMarket
infographic

29. Source:
OpenMarket
infographic

30. Ownership > Access

31. Source:
@TomGoodwin

32. Source:
Recode

36. Convenience is the killer app

38. Rise of messaging
MoNage

39. Read
more:
OpenMarket

40. Read
more:
KPCB

43. Read
more:
The
Guardian

44. Read
more:
The
Guardian

46. Read
more:
TechCrunch

47. “Fusing next generation payments, messaging
platforms & story telling will be transformational”
Source:
Nick
Allen
Nick Allen, Nuevo Fundraising

48. SMS is the most frequently used aspect of the mobile phone
6 billion people have the ability to send/receive SMS
90% of SMS messages are read within 3 minutes
98% open rate for SMS vs 20% for email
SMS is…

49. SMS campaigns should be…
• Short
• Infrequent
• Timely
• Important
• Wanted by the end consumer

51. 457x
You are…
…more likely to survive a plane crash than
intentionally click on a mobile banner ad

52. Read
more:
Digital
MarkeIng
Magazine

53. Video:
MSN

54. Manufacturing
• Improved Efficiency
• Preventative Maintenance
• Workplace Safety

55. Retail
• Personal Experiences
• Stock Management
• VIP Treatment

56. Healthcare
• Drug delivery
• Hygiene Systems
• Remote Monitoring

57. Healthcare

58. Transport
• Driver Safety
• Operational Efficiency
• Route Optimisation

59. Surveys

60. Disrupt or be disrupted
Don’t call – just text
Convenience trumps privacy
Establish transparency
Omni-channel is the way to go
Make it personal
Read
more:
OpenMarket

61. COMMUNICATION
COMMERCE
IS

64. Read
more:
GeekTIme

65. Need a subheader? Make it bold. Thank you!
@oisinlunny
@openmarket
MoNage