rAsia International Innovation Forum - keynote - When AI meets the language of six billion people
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I was honoured to deliver a keynote presentation at the rAsia International Innovation Forum 2016 in Moscow. The topic was the history of mobile adoption, the move from destination commerce to conversational commerce, and how AI and chatbots are enabling brands to speak the language of six billion people, global SMS.
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rAsia International Innovation Forum - keynote - When AI meets the language of six billion people
- 2. customer
- 4. Our mobile engagement technology helps enterprises enhance customer experience
- 9. Rise of the Mobile
- 12. Source: We Are Social @wearesocialsg • 26 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device. BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
- 13. Source: We Are Social @wearesocialsg • 21 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. 46% 88% 60% 29% 53% 83% 64% 54% 68% 44% 40% 27% 41% REGIONAL INTERNET PENETRATION FIGURES
- 14. Source: We Are Social @wearesocialsg • 32 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 31% 59% 50% 11% 26% 48% 45% 48% 45% 40% 6% 11% 37% TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
- 15. Source: We Are Social @wearesocialsg • 48 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 99% 104% 121% 82% 123% 124% 139% 99% 108% 88% 109% 77% 124% THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION
- 17. Empowered customers have given rise to a new era Source: Forrester
- 21. Customer support Purchasing Security !Appointment Reminders Online banking Satisfaction survey of text messages read within the first 98% 10 minutes Service alerts
- 23. Ownership Access
- 35. Read more: The Guardian
- 36. Read more: The Guardian
- 39. “Fusing next generation payments, messaging platforms story telling will be transformational” Source: Nick Allen Nick Allen, Nuevo Fundraising
- 40. Read more: Digital MarkeCng Magazine
- 41. Source: MSN
- 42. Disrupt or be disrupted Don’t call – just text Convenience trumps privacy Establish transparency Omni-channel is the way to go Make it personal Read more: OpenMarket
- 46. Need a subheader? Make it bold. Спасибо @oisinlunny @openmarket