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Our landing page’s background has the same image that
appears on the front of our album. This means that the
viewer is imm...
It was also important that we created synergy in
our merchandise. For example, by using the same
font for Layla Obi’s name...
In order to enter our website competition you had to be following all of
the official Layla Obi social media accounts. Thi...
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Synergistic Marketing Campaign

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Synergistic Marketing Campaign

  1. 1. Our landing page’s background has the same image that appears on the front of our album. This means that the viewer is immediately made aware of their ability to purchase this album as soon as they click onto our webpage. It also means that this image is reinforced into the consumer’s memory, increasing their likeliness to remember the product and artist. Our website promotes our new music video which also appears on our Youtube channel. The same thumbnail is used in order to create synergy and make the video easily identifiable on any platform. The ‘Get the album’ button on our landing page links directly to our music page. Here, the consumer has the option to buy Layla’s latest album and may also watch the music video for her song ‘Blue Lights’. This example of cross media convergence allowed us to create a consistent campaign by allowing us to advertised our different media products in one place.
  2. 2. It was also important that we created synergy in our merchandise. For example, by using the same font for Layla Obi’s name wherever it appeared we created a consistent image across all platforms ranging from the Album cover to our Mugs. Another example of synergy within merchandise was when we used the same image that appears on the inner right panel of our Digipak on one of our T-shirts. This once again reinforces our Artist’s image.
  3. 3. In order to enter our website competition you had to be following all of the official Layla Obi social media accounts. This was a way for us to encourage consumers and build up our online following. Our website has exclusive content such as the News page which gives the consumer details about Layla Obi’s current affairs. This gives viewers an incentive to visit the website in particular. This adheres to the marketing theory as it gives this product something that is different to the other products in the marketing campaign, yet still serves the same purpose of promoting one project. On Instagram fans had the opportunity to take to take a look at exclusive behind the scene footage of Layla’s shoot. The outfit worn can later be seen in the final music video, creating a consistent image. Our Navigation bar advertises our social media pages by displaying the icons. These icons are linked to our other media products such as our Instagram page. Promoting and building excitement for our music video

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