Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat. In this webinar presentation you’ll learn: -2015 insights into customer online buying behavior -3 major customer-centric digital marketing trends for 2016 -Leveraging digital trends with Google Customer Match Advertising

1. customer photos and productpurchase
The missing link betweenTHE 2016 CUSTOMER-CENTRIC
DIGITAL MARKETING TRENDS
@olapic | @movableink#DigitalTrendsOM
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2. OLAPICAND MOVABLE INK
#DigitalTrendsOM @olapic

3. TODAY’S SPEAKERS
JULIAN HUNT
VP Sales, EMEA
Olapic
BETH CURTIS-CLARKE
Account Director
Movable Ink

4. UNDERSTANDING YOUR CUSTOMER
#DigitalTrendsOM
UK internet Users are willing to
purchase via social media. 36%
Conversion rate is 5.5 times higher
after clicking a personalised
recommendation
conversion rate after clicking
a customer photo
would consider ending retailer
relationship if they are not given tailor-
made relevant contentand offers
Omnichannel customers
spend 3.5 times more
of online shoppers begin by
using a search engine
In 2016, 89% of companies plan to compete
on the basis of customer experience 89%
5.5X
9.6%
3.5X
54%44%
@olapic
Sources: Emarketer,
nchannel, Olapic & Fluid

5. UNDERSTANDING YOUR CUSTOMER
#DigitalTrendsOM
Improved customer experience
Targeted, personalised
Multi-channel communication
Content and recommendations
from other consumers
@olapic

6. 1
Leveraging Earned Content
across multi-channel

7. WHAT ARE PEOPLE PHOTOGRAPHING
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8. #DigitalTrendsOM @olapic

9. #DigitalTrendsOM @olapic

10. WEST ELM – UGC OFFLINE
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11. THE EFFECT ON VISITORS BEHAVIOUR
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9 customer photos browsed per
engaged shopper, 200% increase
in time spent on site
Conversion rate when
shoppers see customer
photos
Conversion rate when
shoppers interact with
customer photos
4.6% 9.6% 9

12. REACH CUSTOMERS EVERYWHERE
#DigitalTrendsOM
eCommerceEmail Marketing Social Commerce
Mobile CommerceDisplay AdvertisingOffline Marketing
@olapic

13. REACH CUSTOMERS EVERYWHERE
#DigitalTrendsOM @olapic
RESULTS
• 67% increase in UGC
collected per month
• 6X visitor interactions
with UGC on product
pages
• 24% higher AOV

14. 2
Dynamic Facebook lookalike advertising

15. CALVIN KLEIN– UGC ON FACEBOOK ADS
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17. 3
Google customer match advertising

18. GOOGLE CUSTOMER MATCH
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“70% of online consumers agree that
the quality, timing, and relevance of a
brand’s message influences their
perception of a brand”
Google/Ipsos, “Consumers in the Micro-Moment,” March 2015

19. GOOGLE CUSTOMER MATCH
#DigitalTrendsOM
• Cart Abandonment
• Repeat Purchase
• Loyalty

20. 4
Customer experience and email

21. CUSTOMER EXPERIENCE AND EMAIL
#DigitalTrendsOM
“By 2017, 89% of marketing leaders expect
customer experience to be their primary
basis for competitive differentiation”
Gartner

22. TAKE PERSONALISATION A STEP FURTHER
#DigitalTrendsOM
• Take personalisation a step
further by incorporating
personal information over an
image.

23. #DigitalTrendsOM

24. INCLUDE ORDER STATUS TRACKING
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• Increase relevance and open
rates
• Great opportunity to cross-sell
• Reduce burden on customer
service centres

25. PERSONALISATION IN BUSINESS AS USUAL EMAILS
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26. OPTIMISE FOR MOBILE
#DigitalTrendsOM
• Go beyond responsive design,
and make it as easy as possible
for shoppers to do business
with you while they’re on-the-go.
• Target by device type and offer
mobile-specific content such as
a mobile-only “reveal in-store”
coupon.

27. OPTIMISE FOR MOBILE
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28. FRESH MESSAGES WITH TIME SENSITIVE CONTENT
#DigitalTrendsOM
• Keep email content relevant by
eliminating outdated offers.
• Deliver dynamic messaging
tailored to when the email is
opened.

29. FRESH MESSAGES WITH TIME SENSITIVE CONTENT

30. PROGRESSIVE PROFILING
#DigitalTrendsOM
• Poll your audience & offer hyper-
targeted content based on results.
• Automated retargeting
• Gamification increases engagement
• No integration required with your
website

31. PROGRESSIVE PROFILING
#DigitalTrendsOM

32. PROGRESSIVE PROFILING
#DigitalTrendsOM @KatrinaMcEwan
• Poll your audience & offer hyper-
targeted content based on results.
• Automated retargeting
• Gamification increases engagement
• No integration required with your
website

33. Tweet your top takeaway from today’s webinar
to win a Selfiestick!
#DigitalTrendsOM

34. ?
Questions?
#DigitalTrendsOM

35. customer photos and productpurchase
The missing link between
THANK YOU
www.movableink.comwww.olapic.com
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#DigitalTrendsOM