Energomera Insurance Company is a start-up insurance company providing services to JSC Energomera Corporation and small businesses. The business plan details marketing, operations, and financial projections over three years. Key aspects include attracting new clients through an efficient marketing plan, providing quality insurance products and services, and maintaining a small and efficient organizational structure. The goals are to retain the business of Energomera Corporation and expand the client base in the local region.

1. Energomera Insurance Company Business Plan Alexander Akimenko Oleg Kotov

2. Table of Contents Table of Contents Executive Summary Business Description Business Environment Analysis Marketing Plan Operational Plan Financial Plan Appendices 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 2-16

3. Mission Energomera Insurance Company is dedicated to providing insurance products and business services that provide high quality, protection, and value pricing. We wish to establish a successful cooperation with our mother company that respects its interests and goals. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 3-16

4. Executive Summary Energomera Insurance Company is a start-up provided insurance services for JSC Energomera Corporation and small business companies. Attracting of the new client provided by efficient marketing plane which was made by top managers of the company and some specialists and experts who was engaged to analyze market situation and create marketing plan. The keys to success for Energomera Insurance Company are quality of business services and products, personal contact, timely and accurate service, development of one-to-one relationships, and a reputation of honesty and integrity. Energomera Insurance Company has efficient structure. It is not many employee in the company, so it is very efficient-controlled organization. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 4-16

5. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 5-16

6. Business Description Energomera Insurance Company is open joint-stock company. Nominal capital of the Company divided into shares 90% of which are owned by JSC «Energomera Corporation». 10% of the shares divided between 3 top Managers of the company. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 6-16

7. Efficiency of work. Energomera Insurance Company should make profit not only for itself, but for every client. New technologies. Using of the new technologies should make Energomera Insurance Company work faster. Economic. Only economic methods of making business. Range of options. All clients can choose different kinds of services. Gain of work. Good work – good payment. Original. Original and innovation area of work and methods of work. Market. Market oriented work. Ease of work. Only ease atmosphere of work can create efficient nice impression. Risks. Risks – one of the main factor which we consider every day. Actual. All our work must be interesting for the market. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 7

8. Marketing Plan The main aim of our company is to keep financial resources of the JSC «Energomera Corporation» in the company. Another aim is to attract new clients from small business in our region. So we have two markets: JSC «Energomera Corporation» and small businesses in Stavropol Region. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 8-16

9. Product of our company is insurance services of business sales, cargo, equipment and responsibility of contract members. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 9-16 Marketing Plan

10. How our company would attract clients? 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 10-16

11. Calculation of expenses on marketing campaign 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 11-16

12. Operational Plan The office of Energomera Insurance Company will be situated in the Stavropol business centre. Required space is going to be 192 m2 There is going to be: 3 private offices for chief officers, 3 rooms for managers, 1 reception room, 1 canteen, 1 WC 1 pantry. The estimated rent cost is 78 000 rubles per month Maintenance is 10 000 rubles per month The business hours – from 9 a.m. to 7 p.m. 5 day business week. 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 12-16

13. Organizational structure 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 13-16

14. Chief Financial Officer AlexandrAkimenko Chief Accounting Officer Oleg Kotov 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 14

15. 12-Month Profit and Loss Projection 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 15-16

16. Three-Year Profit Projection 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 16-16

17. Thank You for Your Attention 08.11.2010 Energomera Insurance Company. Business Plan. Alexander Akimenko, Oleg Kotov. 17-16