Infosys Insights: Improving effectiveness of social media strategy
FORRESTER APAC 2016
1. The Forrester Wave™: Asia Pacific Enterprise
Social Listening Platforms, Q1 2016
The Seven Providers That Matter Most And How They Stack Up
by Clement Teo
March 2, 2016
For B2C Marketing Professionals
forrester.com
Key Takeaways
Synthesio And Brandwatch Lead The Pack
Forrester’s research uncovered a market in which
Synthesio and Brandwatch lead the pack in Asia
Pacific. Digimind, Salesforce, Kantar Media CIC,
Oracle, and Sysomos offer competitive options.
B2C Marketing Pros Seek Improved Language
Support And More Powerful Analytics
Nearly half of B2C marketers in Asia Pacific
plan to increase their budget this year. Listening
platforms are primary social tactics that deliver
insights to social marketing. Social listening
has moved well beyond buzzword recognition
to informing brand health and shaping regional
marketing content.
Integration And Self-Service Reporting
Capabilities Are Key Differentiators
As social listening matures, clients want platforms
that provide out-of-the-box integration with
sources of nonsocial feedback data. They also
seek customizable, self-service reporting and the
ability to distribute data insights to drive action
across the organization. Vendors that can help
clients infuse social insights into their marketing
activities and measure the outcomes of marketing
actions will be the most successful.
Why Read This Report
In Forrester’s 30-criteria evaluation of enterprise
social listening platform providers in Asia Pacific,
we identified the seven most significant ones —
Brandwatch, Digimind, Kantar Media CIC, Oracle,
Salesforce, Synthesio, and Sysomos — and
researched, analyzed, and scored them. This report
details our findings about how well each vendor
fulfills our criteria and where they stand in relation
to each other to help B2C marketing professionals
select the right partner for their enterprise social
listening needs.
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