Independent Mobile Portal Solution

Innovative Consumption-Driven e-Business Solution for Mobile Content Portals Business Vision Revolutionary Model of M-Business Loyal Customers & Brand Awareness Innovative Promotion & Distribution High Level of Sales Effective Customer Relations e Next

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Downloadable content & accompanying services are definitely the hottest commodity in the mobile world. Next

Our Offer ,[object Object],[object Object],[object Object],As an innovative company, our goal is not just to provide ideas but to make these ideas deliver business results Soft Format team Next

We Declare That… ,[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Mobile Business Models are not Effective Enough and Need to Be Changed. "Despite the growing selection of games on the operators' portals, consumers still are not finding games that appeal to them" Paul Goode, vice president, M:Metrics Next

We Declare That… All parts are here, you just need to put them into a new shape ,[object Object],[object Object],[object Object],[object Object],It’s not a software platform that gives you a new service, but a vision of what you should put together to get a new service It’s not just technologies that give you an advantage of a leader, but possibility to combine them creating an added value for your customers It’s not always development that wins, but also aggregation that benefits Creative Business Idea + Marketing + Innovation = Business Value Next

We Declare That… Having content is nothing. Having someone to regularly consume it matters Mobile sales are driven by active consumption and high level of repeating purchases. M-content and m-services have to assist each other in customers acquisition. Right content, at right time, in a right way & to right people - a success formula of today’s m-business Market is saturated with the content of different types, but 37% of mobile phone users do not consume it because they are not interested or couldn’t find what they want New content is regularly appearing on the market, though the rate of the repeating customers is only 30%. 70% of mobile users are still there to become your loyal customers! “ M obile content has mass appeal, b ut in order for this sector to grow, publishers, operators and other mobile content owners need to better identify underserved market segments and develop media that will compel all consumers to look to their devices for information & entertainment." Paul Goode, vice president, M:Metrics Next

[object Object],[object Object],We Declare That… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next

We Declare That… ,[object Object],[object Object],or in mobile world Right Content, at Right Time, in a Right Way and to the Right People Next

Analyzing Existing Content Portal Models ,[object Object],Provider Portal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Oriented Model Brand Oriented Model Next

Existing Value Chain Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor Each link in the value chain adds to the final price of the delivered content, at the same time taking its part in the profit share received from the sold content.

Existing M-Content Sale Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next

Analyzing Innovative Mobile Portal Model Customer Mobile/Web Portal Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sale on Demand Demand for Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Oriented Model Next

Innovative Value Chain Innovative approach allows the portal to perform one to all roles in the value chain thus reducing the output price and increasing ROI Content Owner Content Creator Content Aggregator Content Publisher Access Portal Customer Distributor

Innovative M-Content Sale Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next

Revolutionary Model for M-Business Know your Customers Offer Customers what they REALLY need Build an active community of consumers & make them a part of your business Become a Part of your Customers’ Lifestyle Let Customers generate their own content New appealing services on a regular base Next

Innovation You Can Afford! ,[object Object],[object Object],[object Object],[object Object],[object Object],Soft Format introduces you the affordable & innovative offer on developing the Customer Centric Solution for Mobile Portal www.soft-format.com Next

Summary Presented by: Olha Kutsevych Business Development Manager Office: + 380 332 770091 Fax: + 380 332 770091 Skype: olhasales [email_address] www.soft-format.com Business Idea Platform Customizatio n What You Need is What You Get

Independent Mobile Portal Solution

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Independent Mobile Portal Solution