TheNerve is a digital news service providing analysis and reporting on business, culture and innovation across Africa. It produces engaging and mobile-friendly content created by experienced writers and industry experts. TheNerve aims to inspire growth and leadership on the continent through thoughtful coverage. Brand advertising on TheNerve is limited and focuses on native advertising, content sponsorship, and a new turbo ad space, avoiding irrelevant display ads. Partner clients of Arden & Newton BMC will receive exclusive deals and discounts on engagement opportunities.