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1st case

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SOLOMO

Publicado en: Empresariales
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1st case

  1. 1.  the term coined by venture capital firm Kleiner Perkins in 2010.  It is The best Digital Marketing Strategy.  If someone for example searching for pizza the most nearest pizza shops will appear to him.  SoLoMo applications allows advertisers to push notifications to potential customers who are geographically near .  It can gather data about customers from their likes, sharings and comments(FB,pinterest and instgram).  appeared With the growing popularity of smartphones.
  2. 2.  There are many companies who are using SoLoMo (social+ local + mobile) to target and engage potential customers.;as:  Rebecca Minkoff: Rebecca Minkoff has been in the news a lot lately and is touted as a digitally-savvy company, years ahead of its competitors in using data and technology to create unforgettable customer experiences.  customers can browse and select products on augmented reality touchscreens embedded in “magic mirrors” in their interactive fitting rooms. Customers click on the mirror to have items sent directly to fitting rooms and pay for them in seconds using their mobile phone
  3. 3.  Ikea: In 2013, the IKEA catalog featured image recognition and Augmented Reality for the first time ever offering personalized digital content and product views to customers, and merged the benefits of in- store and online shopping. Via IKEA’s image  Via IKEA’s image-recognition technology, readers can scan the catalog with their mobile devices to see relevant content including 360-view furniture displays.  More importantly, customers can “virtually” place IKEA furniture pieces in their own homes to choose the products, colors and sizes that work best, without having to actually go into a store.
  4. 4.  Glovo : is a Spanish start-up founded in Barcelona in 2015.  The application allows customers to order whatever they want that fits in a motorbike.  Once the Glovo (order) is made, the customer can see by geolocation which glover will deliver the order, where it is located and the route the Glover will follow.
  5. 5.  Yes there is a few manufacturers use SOLOMO, like ( Nike and Starbucks).  Nike: They harness GPS functionality across a range of devices to deliver a greatly augmented brand and reality experience. Nike+ their SoLoMo approach to exercise. It lets you track your activities and compare results over time, train smarter by getting advice and tips from trainers around the world, find better routes, share your workouts with friends, and then challenge them to do better. It’s about connecting athletes with other athletes.
  6. 6.  Starbucks : I will talk about starbucks app that is not available in egypt .  It provides quick and easier way to pay, no wallet necessary. Only register your physical starbucks card.  Can see your transactions throught it.(you balance)  Can customize your order through it.
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