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the term coined by venture capital firm Kleiner
Perkins in 2010.
It is The best Digital Marketing Strategy.
If someone for example searching for pizza the most
nearest pizza shops will appear to him.
SoLoMo applications allows advertisers to push
notifications to potential customers who are
geographically near .
It can gather data about customers from their likes,
sharings and comments(FB,pinterest and instgram).
appeared With the growing popularity of
There are many companies who are using
SoLoMo (social+ local + mobile) to target and engage
Rebecca Minkoff: Rebecca Minkoff has been in the
news a lot lately and is touted as a digitally-savvy company,
years ahead of its competitors in using data and technology to
create unforgettable customer experiences.
customers can browse and select products on augmented reality
touchscreens embedded in “magic mirrors” in their interactive
fitting rooms. Customers click on the mirror to have items sent
directly to fitting rooms and pay for them in seconds using their
Ikea: In 2013, the IKEA catalog featured image recognition and
Augmented Reality for the first time ever offering personalized digital
content and product views to customers, and merged the benefits of in-
store and online shopping. Via IKEA’s image
Via IKEA’s image-recognition technology, readers can scan
the catalog with their mobile devices to see relevant content
including 360-view furniture displays.
More importantly, customers can “virtually” place IKEA
furniture pieces in their own homes to choose the products,
colors and sizes that work best, without having to actually go
into a store.
Glovo : is a Spanish start-up founded
in Barcelona in 2015.
The application allows customers to order
whatever they want that fits in a motorbike.
Once the Glovo (order) is made, the
customer can see by geolocation which
glover will deliver the order, where it is
located and the route the Glover will follow.
Yes there is a few manufacturers use SOLOMO,
like ( Nike and Starbucks).
Nike: They harness GPS functionality across a range of devices
to deliver a greatly augmented brand and reality experience. Nike+
their SoLoMo approach to exercise. It lets you track your activities
and compare results over time, train smarter by getting advice and
tips from trainers around the world, find better routes, share your
workouts with friends, and then challenge them to do better. It’s
about connecting athletes with other athletes.
Starbucks : I will talk about starbucks app that
is not available in egypt .
It provides quick and easier way to pay, no
wallet necessary. Only register your physical
Can see your transactions throught it.(you
Can customize your order through it.