#meat #Pakistan

1. Pakistan Meat Industry and future
scope

2. Meat
Meat is animal flesh that is eaten as food.
• The importance of meat and meat animals - Quranic versus:
And we have Subjected them to their use, so that some of them they use for
riding And some (others) they eat (Yasin:73).
Of the cattle are some for burden and some for meat (Al-Anam:143).
Allah, it is He Who has made cattle for you, that you may ride on some of them
and of some you eat (Al-Mumen:79).
And the cattle, He has created them for you; in them there is warmth (warm
clothing), and numerous benefits, and of them you eat (An-Nahl:5).

3. Meat Industry and its scope
 Total meat production (09-10) 2.965 ml. tons
 Beef Production 1.655 ml. tons
 Mutton Production 0.603 ml. tons
 Poultry Meat 0.707 ml. tons
 Meat market
 Butchers operated shops, many slaughter at shops
 Fresh meat sold, only a few chilled meat selling establishments
 Meat industry
 80 % slaughtering done outside out side slaughterhouses
 11 private sector slaughter houses registered by Animal Quarantine Deptt.
 Total export is <0.6 percent of the production

4. Chemical composition of meat

5. Meat Production (2013-2014)
Meat production Tons
• Beef 1887
• Mutton 657
• Poultry 987
Total – Meat 3531

6. Per Capita meat consumption
Source Kg
• Beef 7.26
• Mutton 2.80
• Poultry 4.90
• Total – Meat 14.96

7. Beef and mutton production system in Pakistan
 No specific system of red meat production is practiced in Pakistan.
 Mostly the beef animals cows and buffaloes are kept for milk purpose.
 Beef animals comes as by-products of dairy animals and from end of
carrier animals.
 Commercial beef farming (on very small scale)

8. Current Meat production system
• Low input low output system.
• Traditional meat marketing remains a constraint in the development of meat industry.
• The current meat marketing system provides almost no motivation to produce quality
meat.
• The district authorities fix retail price of mutton and beef. No allowance in price is given
for quality.
• The pricing policy is consumer oriented and does not aid livestock producer.

9. Cont…
• Lack of technical guidance
• Operational problems
• Involvement of middle man
• Absence of processing & packing
• Marketing channels not organized
• There is no concept of concentrate feeding.
• There are heavy transportation losses.

10. Cont…
 Unhygienic processing.
 Health and environmental hazards.
 There is no value addition of meat products.
 Wastage of valuable byproducts.
 No concept of quality meat production.
 Animals are slaughtered in slaughterhouse without the supervision of veterinarian
 No modern meat technology system
 No organized marketing system

11. Future Potential
•Productivity Enhancement
•Value Addition
• Modern Abattoirs & Processing Units
•Building Supply Chains ~ market linkages
•Genetics ~ Artificial Insemination, breed improvement
•Halal Market

12. Cont..
• The export of meat and meat products is resulting in high source of foreign
income.
• There is a great demand of meat in middle east countries, and other Muslim
countries being halal method of slaughtering.
• Pakistan has great potential of exporting meat.
• Moreover intestines are exported for sausage industry.
• Leather goods of Pakistan have gained a good share of international market.

13. Cont…
• The Pakistani exports can be further enhanced by improving current
status of meat production and quality of skins and hides.
• Pakistan is among the largest goat producing countries, and have high
population of livestock but exports figures are very small.
• While India has become 5th largest meat exporting country.

14. Meat exporters of Pakistan

15. Global Market for Halal
• World Muslim population of 2 billion out of 6.5 billion World population
• With average annual growth rate of about 1.80% per annum.
approximately 117,000,000 per yr. increase which does not include
conversion which on the rise currently.
• Global Halal products market is estimated at US$2.3 trillion excluding
Islamic banking. * F&B (67%), pharmaceutical ( 22%), personal care & cosmetics ( 10%)
• If we include service sectors for the Halal market, the potential size of total
market is ASTRONOMICAL…

16. Cont…
• The trade in Halal food is enormous with est. annual halal food value
at US $347 billion globally
• HALAL – lucrative market and huge opportunities.
• Awareness and interest in Halal products has increase tremendously
among Muslim and Non-Muslims as well.
• Huge purchasing power among Non-Muslim countries.
• Consumer’s views on Halal products are not only confined to
religious viewpoint but the CONFIDENCE that comes with the Halal
Branding.
• Halal : HEALTHY, WHOLESOME & HYGIENE

17. Global Halal Share:
Key Halal Market
Algeria Bahrain Egypt Indonesia Iran
Iraq Jordan Kuwait Lebanon Malaysia
Morocco Oman Qatar Saudi Arabia Syria
Tunisia Turkey UAE Yemen Pakistan
Combined population of key Halal markets : 652 Million
Key Halal Markets in Non-Muslim countries
India 140million France 6 million
China 40 million Germany 3 million
USA 8 million UK 1.5 million
Phillippines 6 million Canada 800,000

18. New Sector for growth
 Quality Assurance & Certification
 Export Orientation
 Supply Chain Management ~ backward & forward linkages
 Land
 New animals ~ Ostrich
 New fields ~ blood rendering, hormones, gelatin,….
 Breed Development

19. Establishing modern Abattoirs
• Establishment of Modern Abattoirs in 10 big cities of Pakistan for value addition
of the meat.
• Creation of disease free zones for supply of quality meat.
• Construction of mini slaughter houses in mutton production areas of Pakistan.
• Organization of the environmentally controlled meat markets & provision of cold
chain facilities.
• Establishment of leather tanning units in Punjab.

20. Scope
• 27.335 million buffalo, 29.559 million cattle, 26.488 million sheep and 53.787
million goats are being maintained for meat and milk production.
• 1.237 MT of beef and 0.827 MT of mutton is being produced annually.
• Less then 5% is being processed and packed for local consumption and export
purpose.
• 6.5 million cattle and buffalo marketable calves are available for strategic
interventions in meat processing.
• Hide & Skin processing for value addition as leather goods exists.

21. Cont…
• Corporate livestock farming through Public Private Partnership for
introduction of better quality beef breeds.
• Establishment of sheep development farms through introduction of
exotic sheep breeds.
• Introduction of two stages meat production system in goat farming
through private sector.

22. Poultry Processing Plants
•407 Million Poultry birds are being maintained. (372 million
commercial while 35 million rural).
•0.514 million metric ton poultry meat and 9618 million eggs are
produced which is very low when compared to production standard
of the developed countries.
•Every family in rural areas and every fifth family in urban areas is
associated with poultry production activities.
•Great scope for interventions in Grand Parent, Breeder & Commercial
Poultry Breeding exists for foreign investment.

23. Cont…
• Establishment of Exotic Poultry, Grand Parent, Breeding Services in
Pakistan.
• Introduction and Marketing of Modern Hatcheries for Grand Parent
and Breeder Poultry.
• Establishment of Poultry Meat Processing Plants in Pakistan.
• Establishment of Poultry Disease Diagnostic Laboratories in Pakistan.