This presentation provides an overview of Nike, Inc. It discusses Nike's history, products, brand ambassadors, logo, tagline, and financial performance compared to competitors like Adidas. The presentation recommends that Nike continue its strategies of new product designs, endorsements, and marketing campaigns.

1. Welcome to My
Presentation
Name: Mi-Raz Hossain
ID: 151-401-053
Semestet : 9th
Batch: 40
Major : HRM
Shanto-Mariam University Of Creative Technology

2. Course Teacher : Ahsanul Islam
HoD
Department Of Business Administration
Course Name: Strategic Management
Course Code: MGT-3307

3. Presentation Topic
Case Study On Nike, Inc
“Strategy in Action”

4. Nike

5. Nike is without a doubt one of the world’s
top sports and fitness companies, and has a
legacy which dates back to 1962 when they
first arrived on the scene under the name of
Blue Ribbon Sports. Today Nike is known
for their top of the line sports apparel and
athletic shoes.

6. History:-
• Nike is an American multinational corporation
that is engaged in the Design, Development,
Manufacturing and Worldwide Marketing and
Sales of:-
 Footwear
Apparel
Equipment
Accessories and Services

7. • Nike was founded in January 25, 1964
• Headquarters :- Beaverton, Oregon ,
United states
• Founder:- Bill Bowerman & Phil Knight
• CEO:-Mark Parker

8. Brand Ambassador

9. LOGO
• Nike's SWOOSH
represents motion and
speed .
• It is not a 'checkmark' as
thought by most of the
people.

10. TAGLINE
• The phrase was actually
inspired by the final
words of a criminal who
demanded the penalty
after committing two
murders in 1976..

11. Products:-
• Nike produces a wide range of sports
equipments
• Their first product was TRACKING RUNNING
SHOES
• They currently also make Shoes, Jerseys,
Shorts, Cleats, Base layers etc. for wide range
of sports including Baseball, Ice hockey,
Tennis, Soccer, Basketball and Cricket

12. Financial
Performance
&
Direct Competitor Comparison
NIKE Addidas PVT1 PVT2
37.32B 11.75B N/A N/A
0.85N/AN/A1.613.86EPS
N/A180.40MN/A684.65M1.91BNet Income
1.01%N/AN/A7.84%13.01%Operating
Margin
40.44%N/AN/A47.27%46.28%Gross
Margin
272.87M3.53B1.64B14.21B19.01BRevenue
5.00%N/AN/A18.70%7.70%Qtrly. Rev.
Growth
263.39MMarket
Cap:
Industry

13. Recommendations
& Projections
If I had to give any recommendations, I would tell the
people at Nike, Inc. to continue doing what they are doing
as far as coming up with new designs, quality sports
apparel and footwear, getting the right players to endorse
them, and run the same marketing campaign until it has
run its course, then switch it up.

14. The
End

16. References
NIKE, Inc. (2010, September 18). Nike, inc.
Retrieved from
http://www.fundinguniverse.com/company-histories/NIKE-Inc-Company-History.html
Yahoo Finance. (2010, September 18). Nke competitors/nike, inc. common stock stockyahoo!
finance.
Retrieved from
http://finance.yahoo.com/q/co?s=NKE
Kell, J. (2010). Corporate news: nike's quarterly profit jumps 53%. Wall Street Journal.
(Eastern edition). New York, N.Y.: Jun 24, 2010. pg. B.4, 411(00999660),
Retrieved from http://proquest.umi.com/pqdweb?
did=2065199041&sid=1&Fmt=3&clientId=18417&RQT=309&VName=PQD doi:
2065199041
Lahart, Evans, J., K. (2010). Ahead of the tape. Wall Street Journal. (Eastern edition). New
York, N.Y.: Jun 23, 2010. pg. C.1, 379(00999660),
Retrieved from http://proquest.umi.com/pqdweb?
did=2064598751&sid=2&Fmt=4&clientId=18417&RQT=309&VName=PQD doi:
2064598751