This document provides advice on developing effective content for business purposes. It emphasizes that content must connect with customers by identifying their needs, obstacles, and how the business can provide a solution. It introduces the N.O.S.E. framework for content - discussing the need, obstacle, solution, and how to engage customers. Specific examples are provided to illustrate applying this framework when writing about needs such as having more wine at a party or complying with tax laws in China. The document stresses that content should avoid being useless and instead clearly explain how the business differs and can solve customer problems.