Absolute Radio Engagement Metrics December 2013

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone
Android
Nokia
BlackBerry
Windows
15
12
8
20
121
36
47
59
149
10
101
8
24
27
60
11
25
41
8
22
38
8
17
14
8
18
12
59
106
5
39
54
7
26
8
55
9
69
82
8
26
3
142
8
21
0
74
13
76
193
134
20
19
12
45
45
48
58
9
10
11
29
13
183
196
179
139
154
6
13
1
75
204
158
178
147
155
127
108
78
10
15
2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 2014
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q2
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s)
Sessions (millions)
1.51
275
1.28
Sources: Google Analytics
1.14
Dec 2013
1.05 1.04
1.11
Nov 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Dec 2013
Nov 2013
Oct 2013
Sep 2013
Aug 2013
Jul 2013
Jun 2013
May 2013
Apr 2013
1.05
Mar 2013
Feb 2013
Jan 2013
Dec 2012
1.09
1.17 1.20
Oct 2013
1.12
206
1.21
1.17
Aug 2013
220
Sep 2013
239 234
Jul 2013
246
232
Jun 2013
243 241
May 2013
236 233
233 234

3. Absolute Radio Network
Total Account Registrations (000s)
Legacy
Site
App
Facebook
1,600
1,400
1,200
1,000
800
600
400
200
0
Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

4. Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop
83
83
5
6
40
42
Mobile
87
90
88
87
85
83
79
84
5
6
6
6
5
5
6
5
5
41
43
42
40
39
40
42
41
38
83
79
5
6
39
41
77
Both
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
680
552
501
474
463
575
558
522
454
445
674
455
372
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes
Comments
Shares
4,500
3,878
4,000
3,500
3,000
2,500
2,000
1,500
1,000
670
615
500
0
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

7. Absolute Radio
Worldwide Unique Site Visitors (000s)
425
368
379
396
406
367
387
382
342
360
362
352
332
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Google

8. Absolute Radio
Worldwide Site Traffic
Visits (000s)
Page Views (millions)
896
4.4 4.5
791
748
820 831
818
794 812
3.9
770 752
746
724
4.1
3.9 4.0 3.9 3.9
3.8
3.6 3.5
3.5
658
Source: Google
Dec 13
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
Dec 13
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
3.0

9. Absolute Radio
RadioPlayer
Unique Visitors (000s)
261
247
228
239
244
259 254
252
241
249
Visits (000s)
261
272
838
247
781
825 807
861
834 840
796
830
866 873
768
Source: Google
Dec 13
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
12 13 13 13 13 13 13 13 13 13 13 13 13
Dec 12
689

10. Absolute Radio
Social Media
Total Facebook Fans (000s)
Other Network Pages
Absolute Radio
27
178
161 166 169
157
149 151 154 157
138 142 145
135
21
Source: Facebook and Twitter
29 30
37
35 36
31 33
25
Dec 13
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
80
Dec 12
Dec 13
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
106 108 110 111 111 113 114 115 116 117 119 121 122
24
Other Network Profiles
167 170 173
150 157 162
146
128 139
116
95 106
Jan 13
19
23
Feb 13
Absolute Radio
Total Twitter Followers (000s)

11. Absolute Radio Network
Prompted Awareness
16+
25-54
25-54 London
80.0
70.0
60.0
61.5
50.0
49.7
43.0
40.0
30.0
20.0
10.0
0.0
Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec
08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 13 13 13 13 13 13
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

12. National Prompted Awareness
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
90
80
73.1
70
60
50
72.3
72.0
64.7
56.2
47.7
47.0
43.0
40
35.3
30
25.9
20
25.1
22.3
21.6
16.5
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

13. London Prompted Awareness
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
90
80
78.2
77.1
73.8
72.6
72.1
70
60
54.4
51.0
50
46.5
46.2
43.0
41.7
40
30
20
10
0
Heart
Capital
Kiss
Magic
Classic FM
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
LBC
Absolute Smooth Talk Sport Absolute
Network
Radio
Xfm

14. Absolute Radio Network
Weekly Reach (millions)
W3:12
W2:13
W3:13
4.0
3.8
3.6
3.0
3.4
2.9
1.4
1.1
Total 10+
Source: RAJAR
Total 15+
1.2
London 10+
1.4
1.1
1.1
London 15+

15. Absolute Radio Network
Monthly Reach (millions)
W3:12
6.7
W3:13
6.3
6.0
5.2
W2:13
5.7
5.0
2.3
1.9
Total 10+
Source: RAJAR
Total 15+
1.9
London 10+
2.3
1.8
1.7
London 15+

16. Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2
W3:13
27.3
25.9
19.8
W2:13
25.2
19.2
10.2 9.7
7.0
Total 10+
Source: RAJAR
Total 15+
London 10+
10.1
9.3
6.6
London 15+