Absolute Radio Engagement Metrics November 2013

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone
Android
Nokia
BlackBerry
Windows
15
12
8
20
121
36
47
59
149
10
101
8
24
27
60
11
25
41
8
22
38
8
17
14
8
18
12
59
106
5
39
54
7
26
8
55
9
69
82
8
26
3
142
8
21
0
74
13
76
193
134
20
19
12
45
45
48
58
9
10
11
29
13
183
196
179
139
154
204
158
178
147
155
127
108
10
15
2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Source: Respective app stores

2. Sources: Google Analytics
1.11
Nov 2013
1.17
Oct 2013
1.21
Sep 2013
Aug 2013
Jul 2013
1.09
Jun 2013
1.05
May 2013
1.17
Apr 2013
Active Users (000s)
Mar 2013
Feb 2013
1.12
Jan 2013
220
1.08
Dec 2012
239 234
Nov 2012
220
Nov 2013
232
Oct 2013
246
Sep 2013
Aug 2013
243 241
Jul 2013
Jun 2013
236 233
May 2013
Apr 2013
233 234
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Absolute Radio Network
Worldwide Mobile App Usage
Sessions (millions)
1.28
1.20
1.14
1.05 1.04
206

3. Absolute Radio Network
Total Account Registrations (000s)
Legacy
Site
App
Facebook
1,400
1,200
1,000
800
600
400
200
0
Dec Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov
2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

4. Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop
79
83
83
5
5
6
42
40
42
Mobile
87
90
88
87
85
83
79
5
6
6
6
5
5
6
5
41
43
42
40
39
40
42
41
83
79
5
6
39
41
77
Both
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
680
562
552
501
474
463
575
558
522
454
445
455
372
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes
Comments
Shares
3,500
3,000
2,783
2,500
2,000
1,500
1,000
592
388
500
0
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

7. Absolute Radio
Worldwide Unique Site Visitors (000s)
425
375
368
379
396
406
367
387
382
342
360
362
352
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Google

8. Absolute Radio
Worldwide Site Traffic
Visits (000s)
Page Views (millions)
896
4.1
3.9 4.0 3.9 3.9
3.8
3.6 3.5
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
3.5
Nov 13
3.9
Oct 13
4.0
Nov 12
Nov 13
Oct 13
Sep 13
770 752
746
724
Aug 13
Jul 13
Jun 13
818
794 812
May 13
Apr 13
820 831
Mar 13
Jan 13
Source: Google
Feb 13
791
748
Dec 12
Nov 12
784
4.4 4.5

9. Absolute Radio
RadioPlayer
Unique Visitors (000s)
261
261
247
228
239
244
259 254
252
241
Visits (000s)
249
261
272
852
838
781
825 807
861
834 840
796
830
866 873
Source: Google
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
12 12 13 13 13 13 13 13 13 13 13 13 13
Nov 12
689

10. Absolute Radio
Social Media
Absolute Radio
27
161 166 169
151 154 157 157
142 145 149
132 135 138
21
23
24
29 30
36
33 35
31
25
Nov 13
Oct 13
Sep 13
Aug 13
May 13
Apr 13
167 170
150 157 162
146
128 139
116
95 106
Mar 13
Dec 12
71 80
Nov 12
Nov 13
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
Nov 12
Source: Facebook and Twitter
19
Jan 13
18
105 106 108 110 111 111 113 114 115 116 117 119 121
Other Network Profiles
Jul 13
Other Network Pages
Feb 13
Absolute Radio
Total Twitter Followers (000s)
Jun 13
Total Facebook Fans (000s)

11. Absolute Radio Network
Prompted Awareness
16+
25-54
25-54 London
80.0
70.0
60.0
59.7
50.0
51.3
43.4
40.0
30.0
20.0
10.0
0.0
Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct
08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 13 13 13 13 13
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

12. National Prompted Awareness
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
90
80
70
60
50
74.3
71.9
71.0
63.7
54.9
47.7
40
45.4
43.4
35.3
30
25.7
24.9
21.2
20
21.0
16.7
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

13. London Prompted Awareness
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
90
80
78.6
77.4
74.4
72.9
72.6
70
60
54.0
49.6
50
45.8
45.4
41.6
40.8
40
30
20
10
0
Heart
Capital
Kiss
Magic
Classic FM
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
LBC
Absolute Talk Sport Smooth Absolute
Network
Radio
Xfm

14. Absolute Radio Network
Weekly Reach (millions)
W3:12
W2:13
W3:13
4.0
3.8
3.6
3.0
3.4
2.9
1.4
1.1
Total 10+
Source: RAJAR
Total 15+
1.2
London 10+
1.4
1.1
1.1
London 15+

15. Absolute Radio Network
Monthly Reach (millions)
W3:12
6.7
W3:13
6.3
6.0
5.2
W2:13
5.7
5.0
2.3
1.9
Total 10+
Source: RAJAR
Total 15+
1.9
London 10+
2.3
1.8
1.7
London 15+

16. Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2
W3:13
27.3
25.9
19.8
W2:13
25.2
19.2
10.2 9.7
7.0
Total 10+
Source: RAJAR
Total 15+
London 10+
10.1
9.3
6.6
London 15+