Our 2016 Marketing Checklist is arriving just in time for planning. Check it out--we offer tips on editorial calendars, strategy and more.

1. 1OneUpWeb | LinkedIn | Twitter | Facebook
Get Your Pencils Sharpened
2016
MARKETING
CHECKLIST

2. 2OneUpWeb | LinkedIn | Twitter | Facebook
Well—it’s here: the last days of 2015.
As we look forward into 2016, our thoughts no doubt turn to what
we need to do in the coming year. Do we stay the course we set?
Is it time for a change?
To help you answer those probing thoughts, here is our obligatory 2016 Marketing
Checklist. As you review the list, take some time to consider where your priorities
are—do they match what we’re proposing, or are you focusing on something different?

3. 3OneUpWeb | LinkedIn | Twitter | Facebook
¨¨ Complete a 2015 Performance Review
What was working last year? What can you scrap? Devote plenty of time to look
at last years’ performance across all channels and let those insights guide this
years’ efforts.
¨¨ Use Custom Dashboards in Google Analytics
Google’s default “My Dashboard” may not fit your specific marketing needs
and objectives. Thankfully, Google lets you customize your views in several
different ways.
¨¨ Set SMART Goals
THE FOUNDATIONS: WHAT TO DO FIRST
Those five things should govern each goal you set for 2016.
»» SPECIFIC
»» MEASURABLE
»» ATTAINABLE
»» RELEVANT
»» TIMELY
2016 Marketing Checklist

4. 4OneUpWeb | LinkedIn | Twitter | Facebook
¨¨ An Editorial Content Calendar and a Social
Sharing Schedule
You blog. You’re active on social media. But the effort is overwhelming. Get it
under control with an editorial content calendar and a social sharing schedule.
PRO TIP: We take pride in the editorial content calendars we provide for
our clients. Armed with insights from Google Analytics and our in-depth
knowledge of our clients’ businesses, we present editorial calendars that
are backed by data and custom-tailored.
¨¨ A Touch of High-Design
We’re fortunate at having a full design team at our disposal, but we understand
that budgets can get tight. While you’ll sacrifice the quality and custom-approach to
hiring a graphic designer, there are resources (like Canva and Pablo) available to give
your content that touch of higher design.
¨¨ More Video Content
!
CONTENT MARKETING MUST HAVES
Video takes up
57% of consumer
internet traffic
It’s a must-have to
round out any content
marketing effort.
VIDEO

5. 5OneUpWeb | LinkedIn | Twitter | Facebook
¨¨ User Testing
This type of market research is no longer cost-prohibitive or time consuming and
there’s no better way to double check your digital properties than by putting them
through the paces utilizing your target audience.
¨¨ Marketing Automation Software
Marketing automation software (like HubSpot, Constant Contact and others) can free
up much-needed resource to your marketing department, as the software automates
several features, like email and lead-nurturing campaigns. It may have been on your
radar in 2015, but it’s a top concern for most marketers in this coming year.
¨¨ Paid Social Media
Will all the focus on content creation, you need to make sure your content is being
found. Your social channels can be workhorses, but it’s becoming a pay-to-play
atmosphere. Put a little budget behind your social efforts to amplify your reach.
WHERE TO INVEST RESOURCES

6. 6OneUpWeb | LinkedIn | Twitter | Facebook
About Oneupweb
Oneupweb is a 20-year innovator in digital marketing, creating strategy- and research-driven
online marketing for clients of all sizes. Our award-winning work involves web design, content
marketing, paid media, social media, inbound marketing and more.
Heralded by our clients for our leadership team, work ethic and experience, Oneupweb has
received a number of industry accolades, including multiple Addy awards, a HOW International
Design Award and being named a Top 25 Search Marketing Agency by Advertising Age for
five consecutive years.
Oneupweb is a privately held company located in Traverse City, Michigan. For more information
on Oneupweb, please call 877.568.7477 or visit OneUpWeb.com.
facebook.com/oneupwebtwitter.com/oneupweb
linkedin.com/company/oneupweb
877.568.7477
info@Oneupweb.com
OneUpWeb.com
Have a question or comment? Please contact us.
Also, check us out at the following links.
We’ve narrowed this down to what we think are the most-critical areas
of focus of 2016. Obviously, there are plenty more items that could have
made this list.
So, how’d we do? Do you agree with what we consider to be the top-most concerns, or
do you think we’ve missed the mark somewhere? Share your thoughts in the comments
and happy 2016 planning!
HOW’D WE DO??