Every website has to improve their speed or otherwise they are just giving away easy customer conversions, higher rankings and overall better user experience.
2. IM SORRY…
This may sound harsh.
I know most of you are SEO’s and PPC’s
but most of your efforts will be useless
because according to my experience and to Google’s
engineers,
on page optimization, specially PAGE SPEED, is very
important to achieve high ranking and profitable
websites.
I know this is very embarrassing…
but PLEASE LISTEN and don’t sleep during my
presentation, this is for your own good, even though I
know it’s the most unholy hour and most of your are
sleepy already.PLEASE LISTEN!
3. Thank you very much,
Kenneth
Event Speaker
PS:
• Owner and CEO of
• Specialize in website design and outsourcing
• Have deployed more than 500 websites
• Some of our clients include
• Blogs about web design and technical SEO
– www.sytian-productions.com
4. TABLE OF CONTENTS
1. Why is Page Speed important?
2. Tools to monitor page speed
3. 10 steps to optimize Page Speed – WP sites
4. Case study
20. #2 BUILD A GOOD FOUNDATION
CHOOSE A DECENT WEB HOSTING PROVIDER
SHARED HOST VPS DEDICATED SERVER
500-900 sites per server 1 website per server
Resources are shared Each site is dedicated a
certain amount of CPU
and RAM
Entire server is yours
USD 3-9 per month USD 15-60 per month
Depending on CPU speed
and RAM
USD 100-500 per month
Location of server must be close to your target audience
21. CHOOSE A GOOD WORDPRESS THEME
a.) Test them on the following
No coding errors Load speed 2 seconds below
Score of at least 85
39. #7 SOCIAL MEDIA BUTTONS
Only use significant social media buttons
Use only in appropriate pages
40. #8 OPTIMIZE DATABASE
Removes the following:
Post revisions, Spam comments, Comments in trash,
Auto draft posts, Posts and pages in trash, Etc..
Can be scheduled to run automatically
ALWAYS BACK UP DATABASE BEFORE OPTIMIZING!
41. #9 OTHER PERFORMANCE IMPROVEMENTS
A.) Remove unnecessary files from server
Web hosting file manager FTP Client
44. #10 DOUBLE CHECK ALL PAGES
AND TEST ALL FUNCTIONALITIES
Inquiry and contact forms
Newsletter sign ups
Member registration
Try to purchase products
Post a comment
Member login forms
etc
48. TLDR
1. PageSpeed is important
2. Tools to use to monitor page speed
3. Steps to optimize page speed
a) Back up website
b) Build a good foundation
c) Image optimization
d) HTML, JS and CSS file optimization
e) Leverage Browser Caching
f) Delete unused Plugins and Themes
g) Appropriate use Social Media Buttons
h) Database Optimization
i) Double check website integrity
49. Thank you! Keep in touch!
kenneth.sytian
@KennethSytian
kenneth.sytian
Sytian-productions.com