Instructed by Jasmine Sandler.

1. B2B Social Media Strategy:
Plan for A Successful 2013 Social Program
Jasmine Sandler
CEO
Agent-cy Online Marketing, Inc.

2. Agenda
•
•
•
•
•
•
•
•
The Effect of Social On The Company Brand
Big Social Changes Affecting 2013
Social Audit & Review
Social Goal Planning & Conversions
Aligning Your Internal Team for Social
Social Ecosystem & Channel Planning
Annual Content Planning
Social Media Management & Measurement

3. About Me
• Online Marketing Professional since 1995
• CEO & Founder: Agent-cy Online Marketing:
• Author: “ Branding & Sales: The LinkedIn Way”
• Writer : ClickZ.com, SearchEngineWatch.com,
ASM.org, The New York Enterprise Report, PRNEWS
• Speaker: SES, ASM, OMI, PRNEWS, Emerge212
• www.agent-cy.com | www.jasminesandler.com

4. Today You Will Learn
•
•
•
•
•
•
•
Social’s Affect on Brand
How to assess Social Goals
How to measure your Social sentiment
How to align your teams for Social Success
The importance of Content Planning
How to enable Social Calls-to-Action
How to manage and monitor your program

5. B2B Social Strategy

6. Trends Affecting 2013 Social Marketing

7. Social Review
•
•
•
•
•
•
•
Content Assets?
Current channels?
Engagement level?
Competitors’ Social?
Site UX and Social Optimization?
Current Social Sentiment?
Other Marketing: E-Mail, Search, Off-line?

8. Social Media Goals
•
•
•
•
•
•
•
Engagement
Data Mining
Market Research
Customer Service Satisfaction
E-Mail Acquisition
Content Downloads/Sharing
Improved Targeting

9. Aligning Your Internal Social Team
•
•
•
•
•
•
•
Senior Management Buy-In
Social Rules & Training
Social Manager Role
Assessing Contributors
Reviewing Influencers
Brand Manager Commitment
Planning for Monthly Measurement

10. The Importance of Content Planning

11. Positioning in the Social EcoSystem
• Understand the
Influential Brands
• Review the Major
Media
• Create a Unique,
Supportive Position
• Deliver Valuable
Content at all levels
• Plan: influence
across platforms
• Open vs. Closed
Comm.

12. Social Monitoring & Management
•
•
•
•
•
•
•
•
HootSuite
Facebook Insights
Radian6
HubSpot
Social Mention
Google Alerts
NetVibes
Google Analytics (Social Sharing)

13. Move The Needle

14. Social Strategy HW: Make Your Lists
•
•
•
•
•
List of All Content Assets
List of All Social Pages
List of Active Monitoring Accounts
List of Annual Events
List of 2013 Innovations
Move The Needle

15. Key Takeaways
• Assess where you have been in Social
• Align a Social Team to Specific Goals &
responsibilities
• Be Wary Of Mobile’s Influence on SMM
• Assess Tools that Work for You
• Create a Position in your Ecosystem
• Content Planning & Execution is Crucial

16. Thank You
www.onlinemarketinginstitute.org