To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more. Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/

1. To successfully run a business, the average CEO would put everything into proper perspective,
prioritize essential aspects in the business, and set aside things that could be done later.
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2. This is driven by the fact that up to 3.8 billion people in the world make use of social
media, prompting businesses to treat this platform as a valuable marketing channel.
Successful businesses,
however, are seeing social
media in a different light.
Many have seen and
recognized the importance
of social media as a useful
marketing tool.
THIS INCLUDES PUTTING SOCIAL MEDIA AND OTHER “NON-ESSENTIALS” ON THE
CALENDAR BACK-BURNER.

3. That is why as much as 88% of companies in the United States participate in social
media marketing. As much as 97% of the elite Fortune 500 companies have at
least one social media network presence as a means to communicate with their
advocates and stakeholders.

4. The following discusses the benefits of why your business should outsource
social media marketing and provide you with insightful tips on how to make this
venture successful.
THE QUESTION REMAINING IS: HIRE IN-HOUSE SOCIAL MEDIA MARKETING
STAFF OR OUTSOURCE TO AN AGENCY OR A FREELANCER?
There are merits to either
choice, so it is essential
for business owners to
consider these.

5. Why Should I Outsource Social Media Marketing?
Outsourcing business processes has always
been a good and reliable operations model for
many organizations, including up to 37% of
small businesses. 34% of these small enterprises
outsource their Digital Marketing processes,
and emerging trends point to social media as
one of the primary business elements that are
considered for outsourcing.
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The following tells us why.

6. • Social media marketing requires a higher degree of attention and time that
your regular staff members may not be able to execute. Only 17% of
mainstream companies have employees or staff who have the skills and the
chops to conduct marketing operations – so better leave these in the hands
of your outsourcing partner.
• An outsourced social media marketing campaign can provide your
organization with the right marketing mix that can help you generate
customer attention that’ll eventually lead to increased sales.
• Social Media Marketing is a specialized business process that needs a higher
degree of creativity and expertise to execute successfully. It involves a
scientific process that enables your brand to connect with targeted audiences
at a deeper level. It would be to your best advantage to have expert social
media marketers handle all these for you.
• Outsourcing social media in more cost-effective than having it done
in-house. An in-house team for social media will cost more to maintain, not
only with their salaries and benefits, but also in related resources like time,
marketing expenses, and skills utilization.
• As much as 91% of retailer brands are participating in at least two social
networks while up to 81% of SMEs joined at least one social network. This
cuts across multiple industry verticals and markets. So, there is a possibility
that your competitors have joined the bandwagon as well – so why not do
the same?

7. How to Successfully Outsource Social Media Marketing
The following provides tips and recommendations that will help you successfully
outsource your social media marketing:
Deciding on an outsourcing partner will depend on
several factors: from your social media marketing
budget to the type of social messaging that you
would like targeted audiences to engage with. The
following are your outsourcing options:
1 Decide on Who You Should be Your Outsourcing Partner

8. • Social Media Freelancers
If you plan to hire freelancers,
select those who have considerable
experience in Social Media
Management, are knowledgeable in
various channels and platforms, and
have a proven track record that
illustrates their effectiveness in
this field.

9. • Social Media Agency
Agencies have a more established
team or organization that can support
your social media marketing needs.
This includes formulating and
creating content, planning, and
executing social media marketing
campaigns, monitoring, and analysis
of results. It would be best to select
an agency with a proven track record
and successful results in the field of
social media marketing.

10. • Social Media Enterprises
For larger companies with a bigger
marketing budget, it would be best to
work with a social media enterprise
company to help you execute a
massive social media marketing
campaign. These corporations have
the workforce and resources to
strategize, formulate, and execute
plans, monitor, analyze, and provide
feedback about your marketing
campaigns.

11. Choose an Outsourcing Partner Who You Can Trust2
Outsourcing your social media marketing
campaign to a partner or consultant is
like giving the reigns of your branding to
another person or company. It is but
logical that you should choose an
outsourcing partner who you can entrust
the success of your brand, internet
reputation, and online presence.
So, how can you do this?
How will you know whom to trust?

12. Neil Patel gives a practical suggestion
on how you can do so, and that is to
find out what your outsourcing
partner’s previous customers are saying
about them. Look and read through
customer testimonials, business
reviews, and reports. If possible, get in
touch with these past customers and
conduct your interviews. Rachael
Samuels, social media manager at
Sprout Social, recommends using the
same qualification procedures you
would usually execute when hiring
in-house staff and apply them when
selecting an outsourcing partner.

13. Brainstorm and Establish a Social Media
Marketing Plan with Your Outsourcing Partner
After you’ve identified who your
outsourcing partner will be, it’s time to
get the ball rolling and establish a social
media marketing plan. If your partner has
done their homework, there’s a high
chance that they will have a ready plan
than they can propose. However, such
methods may be based on a previous
template they used.
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14. This may be successful with another
company or brand, but not necessarily
have the same results with your
company or industry. In any case, your
partner should first have a clear
understanding of your business, your
goals, the messages you want to instill
with your targeted audience, and the
direction you would like them to take.

15. Aim to Establish Your Brand Voice
Audiences would most likely connect
with brands, and how you establish
your voice as a brand will spell how
well your social media marketing
campaigns will be successful. Each
brand voice is entirely different from
another and should beyond the usual
calls-to-actions and subtle hints to
sell a product or service.
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16. From a funny or witty approach to an
educational or informational style – each
is different and will have different results.
Your outsourcing partner should help you
identify this voice, document everything
about this voice, and implement such in
your future campaigns.

17. It would be best for you to set
expectations and deliverables with
your outsourcing partner right from
the start of your partnership. Each
social media platform behaves
differently and brings out results in
different ways, so this aspect should
be taken into consideration.
Set Expectations and Deliverables Right from the Start5

18. Agree upon a specific set of
deliverables on a daily, weekly,
and monthly basis, and set
parameters for both your internal
marketing staff and your
outsourcing partner – to set
boundaries and responsibilities.

19. You Should Have an Arsenal of Useful Content that You Can Use
The success of any social media marketing campaign
is hinged on how effective you create and make use
of original, high-quality, and highly relevant content.
You can have the option of creating such content
in-house or just leave everything to the expertise in
content creation by your outsourcing partner.
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Social media is enormous and there is a lot of
online real-estate to cover if you want to get the
highest reach, connect with targeted audiences,
and create a significant impact on them that will
solicit fruitful engagements. This task can be done
on your own. Still, it would be more advantageous
to have an experienced and capable partner to
lend you a helping hand – and finally get the social
media marketing results you envision.
THE TAKE AWAY

20. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media
http://www.adweek.com/digital/social-media-companies/
https://www.statista.com/statistics/626872/fortune-500-corporate-social-media-usage/
https://clutch.co/bpo/virtual-assistants/resources/small-business-outsourcing-statistics
https://sojournsolutions.com/2019-marketing-operations-maturity-benchmarking-report/2019/
http://www.adweek.com/digital/yesmail-retail-brands-social-media-channels/
https://neilpatel.com/blog/customer-testimonials/
https://sproutsocial.com/