Unleash recommendation media's transformational power to influence the direction of social media. Discover the surprising effects of tailored recommendations and customized content suggestions on online interactions. Explore more by seeing our this presentation. Full blog here - https://digitalmarketingphilippines.com/recommendation-media-reshapes-the-social-media-game-infographic/

1. RECOMMENDATION
MEDIA Reshapes the
Social Media Game
Social Media Game

2. The COVID-19 pandemic has
changed the way people
consume digital media. With
these shifts came the rise of a new
social media culture that places
more emphasis on the content
than on the number of followers.
The old social media model has died, and a new
one – recommendation media – has taken its place.

3. Since it affects how the world's
digital attention is acquired, the
new model disrupts businesses'
social media strategies.
Entrepreneurs need to learn how
this change affects their digital
marketing campaigns or risk
losing to more agile competitors.

4. WHAT IS RECOMMENDATION MEDIA?
Social media used to work
on an algorithm that allows
users to only see their
friends or followers' feeds.
If individuals are mutual
followers on a social platform,
they will have access to each
other's content. The most
interesting content came
from the posts of the
people they know.

5. However, this old model – the social
graph – has shown to be less effective
at providing users with entertainment.
With the new model, users consume
content tailored to their preferences
and interests.

6. Recommendation-based
content distribution
delivers media to a user
no matter who posted it.
Within two to three browsing
sessions, the algorithm can
develop a fairly solid idea
of the topics that a person
finds interesting. This covers
anything, be it dancing
trends, cooking shows,
do-it-yourself projects, tech
podcasts, or historical videos.

7. Instead, it works through a
platform-defined algorithm that
favors maximum consumer
attention and engagement.
Content from recommendation
media is not primarily
distributed through networks
of interconnected individuals.

8. Unappealing posts will
have less value even if it is
uploaded by public identities
with over a million followers.
The recommended content ultimately
depends on the platform rather than
the social network of the content
creator. This creates a new media
landscape where algorithms rule
instead of the number of followers.

9. In 2022, Facebook announced that
its newsfeed would transition to a
recommendation-based form of
content distribution. While other
platforms, such as Meta's Instagram,
have been moving in this direction for
some time, this development heralds
the end of social media as we know it.

10. WHY RECOMMENDATION MEDIA
IS THE NEW STANDARD
Although people occasionally enjoy friends'
or family's posts, they are much more likely
to enjoy memes, breaking news, and viral
content. This behavior demonstrates that
providing what they currently enjoy is the
greatest method to keep them interested.
There are numerous issues with the old
social media algorithm. For example, in the
social graph, individuals often see posts
that their friends or family members enjoy.

11. The social graph is also not
very effective in reaching a
target audience.
The algorithm enables a social
media marketing company
Philippines to delve into the social
network of a user's audience and
then disseminate customized ads.
So if a user follows someone who likes a specific brand, that brand can
develop a tailored ad that will notify the user of their friend's preference.

12. The ad aims to catch their
eye and increase the likelihood
of clicking. It assumes that
everything a person also
enjoys everything their friend
likes, making it unsafe and
unprofitable.
In recommendation media,
the platform always caters to
the user viewing the content.

13. If the platform finds that
a user enjoys watching
movies, that user would
see a lot of movie-related
content, as it is what will
most likely keep that
user's interest.
Like Comment Share

14. CHANGE IN SOCIAL MEDIA EXPERIENCE
The most relevant material
for each customer triumphs
in recommendation media.
This results in customers
always receiving content
recommendations that
are most appropriate for
them, resulting in a better
consumption experience.

15. Like Comment Share
In recommendation media,
content distribution is
tailored for engagement.
This is in contrast to the social graph,
where users see content from their
friends regardless of the quality of the
content. Because of the very efficient
consumption patterns, there is relatively
little waste in a feed.

16. HOW RECOMMENDATION MEDIA
CHANGES SOCIAL MEDIA MARKETING
In recommendation media, platforms get to
decide what and when content becomes popular.
While creators still maintain
programming control over what
and when is shown on social
media, the platform is always in
charge of recommendation media.
This is comparable to how radio
stations and cable television
networks have run for decades –
all media are programmed based
on editorial and business choices.

17. As a result, creators cannot
expect their social network to
see their content because the
platform decides what content
is given to whom and when.
There is nothing that creators
can do or say to challenge
platforms' decision-making.
Platforms can also decide what not to display. The days of a
creator complaining that they were de-platformed or shadow
banned because their followers weren't seeing their work is over.

18. In recommendation media,
the algorithm ultimately
determines what content
is popular and what isn't.
It is possible to stop distributing materials on a platform without
altering the fundamental way that content is distributed.
Platforms can hide undesirable
information far more effectively,
which lessens the need for
extensive moderation teams.
These teams are still necessary,
just not on the same scale as in
the old social media.

19. WHAT DOES THIS MEAN
FOR MARKETERS?
Marketers can no longer guarantee that
their content will be distributed through
friend graphs in recommendation media.
Thus, they will be motivated to look for
engagement elsewhere.
Marketers can leverage various
platforms through multi-channel
marketing or cross-channel marketing.

20. This explains why so much
TikTok material is frequently
shared on social media sites
like Instagram, Twitter, and
Facebook. Creators are
distributing their work
on networks where their
audiences are already present.

21. GET SOCIAL MEDIA
SUPPORT FROM
MARKETING EXPERTS
We are entering a new era of the
internet, and it is difficult to
predict what will happen next.
Although there are a lot of uncertainties
with the new recommendation media
model, businesses will always have
available solutions to generate favorable
results.

22. If you are looking for professional
support to assist you in your social
media marketing strategies and
management, contact Digital
Marketing Philippines (DMP).

23. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://mignano.medium.com/the-end-of-social-media-a88ffed21f86
https://www.audiolabs.io/blog/the-end-of-social-media-and-the-rise-of-recommendation-media#:~:text=%E2%80%9CIn%
20recommendation%20media%2C%20the%20best,consumption%20experience%20at%20all%20times.%E2%80%9D
https://digitalmarketinginstitute.com/blog/what-are-the-top-digital-marketing-trends-for-2023
https://itmunch.com/social-graph-vs-interest-graph-the-social-dilemma/