SlideShare una empresa de Scribd logo
1 de 37
Tracking Marketing Campaigns
     with Google Analytics

      Allaedin Ezzedin | Senior Web Analyst
72%
of marketers and agencies
surveyed agree that marketing
attribution enables better budget
allocation across channels and
better returns*.
*Marketing Attribution: Valuing the Customer Journey
http://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf
the no. 1 report
traffic sources report




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
traffic sources report




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
multi-channel report




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
multi-channel report




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
nice, but how?
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
campaign architecture




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
campaign tagging
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
email ads




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
banner




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
twitter




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
offline campaigns: newspapers




                             Include unique coupon code,
                             website URL, and/or phone
                             number to track effectiveness
                             of the ad



© Copyright CampaignAlyzer. All rights reserved.             www.campaignalyzer.com
bulk campaign management
first attempt




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
forget it!

© Copyright CampaignAlyzer. All rights reserved.                www.campaignalyzer.com
campaign tagging
  on steroids!
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
add a campaign – step 1
add a campaign – step 2




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
easy sharing - export
easy sharing - export
easy sharing – social media




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
role-based access
channel manager
analytics-tool agnostic
account management




© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
demo
Thank You!

        CampaignAlyzer                  Allaedin Ezzedin
http://www.campaignalyzer.com   linkedin.com/in/AllaedinEzzedin
   info@campaignalyzer.com             @AllaedinEzzedin

Más contenido relacionado

Destacado

Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
SEMonline .Ru
 
Презентация индап
Презентация индапПрезентация индап
Презентация индап
SEMonline .Ru
 
CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?
CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?
CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?
Clouds NN
 
Sikora keep them_keen-semcamp_2013
Sikora keep them_keen-semcamp_2013Sikora keep them_keen-semcamp_2013
Sikora keep them_keen-semcamp_2013
SEMonline .Ru
 
Dobronovskiy google semcamp-2013
Dobronovskiy google semcamp-2013Dobronovskiy google semcamp-2013
Dobronovskiy google semcamp-2013
SEMonline .Ru
 
Dobronovskiy search segments-semcamp_2013
Dobronovskiy search segments-semcamp_2013Dobronovskiy search segments-semcamp_2013
Dobronovskiy search segments-semcamp_2013
SEMonline .Ru
 
Semcamp seo tool kit
Semcamp seo tool kitSemcamp seo tool kit
Semcamp seo tool kit
SEMonline .Ru
 

Destacado (20)

Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
 
Laws
LawsLaws
Laws
 
13mar.3.3 -virin
13mar.3.3 -virin13mar.3.3 -virin
13mar.3.3 -virin
 
Презентация индап
Презентация индапПрезентация индап
Презентация индап
 
13mar.2.2 -halilov
13mar.2.2 -halilov13mar.2.2 -halilov
13mar.2.2 -halilov
 
13mar.3.3 -virin
13mar.3.3 -virin13mar.3.3 -virin
13mar.3.3 -virin
 
15 шагов к быстрым сделкам на тендерных площадках
15 шагов к быстрым сделкам на тендерных площадках15 шагов к быстрым сделкам на тендерных площадках
15 шагов к быстрым сделкам на тендерных площадках
 
Report2012
Report2012Report2012
Report2012
 
MSD Farmaceauticals и Первый Тендерный Центр "Партнер", www.ptc-partner.ru
MSD Farmaceauticals и Первый Тендерный Центр "Партнер", www.ptc-partner.ruMSD Farmaceauticals и Первый Тендерный Центр "Партнер", www.ptc-partner.ru
MSD Farmaceauticals и Первый Тендерный Центр "Партнер", www.ptc-partner.ru
 
13mar.2.2 -petrova
13mar.2.2 -petrova13mar.2.2 -petrova
13mar.2.2 -petrova
 
Общественная приемная "ОПОРЫ РОССИИ"
Общественная приемная "ОПОРЫ РОССИИ"Общественная приемная "ОПОРЫ РОССИИ"
Общественная приемная "ОПОРЫ РОССИИ"
 
CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?
CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?
CloudsNN 2014. Виктор Аляшевич. Облако Облаков: Куда пойти, Куда податься?
 
Тендеры: обучение с нуля. Корпоративный выезд А.Гуськова, 2012
Тендеры: обучение с нуля. Корпоративный выезд А.Гуськова, 2012Тендеры: обучение с нуля. Корпоративный выезд А.Гуськова, 2012
Тендеры: обучение с нуля. Корпоративный выезд А.Гуськова, 2012
 
Sikora keep them_keen-semcamp_2013
Sikora keep them_keen-semcamp_2013Sikora keep them_keen-semcamp_2013
Sikora keep them_keen-semcamp_2013
 
Тендеры: как повысить свою прибыль
Тендеры: как повысить свою прибыльТендеры: как повысить свою прибыль
Тендеры: как повысить свою прибыль
 
Dobronovskiy google semcamp-2013
Dobronovskiy google semcamp-2013Dobronovskiy google semcamp-2013
Dobronovskiy google semcamp-2013
 
Dobronovskiy search segments-semcamp_2013
Dobronovskiy search segments-semcamp_2013Dobronovskiy search segments-semcamp_2013
Dobronovskiy search segments-semcamp_2013
 
Semcamp seo tool kit
Semcamp seo tool kitSemcamp seo tool kit
Semcamp seo tool kit
 
Images (1)
Images (1)Images (1)
Images (1)
 
Tns 2012
Tns 2012Tns 2012
Tns 2012
 

Similar a CampaignAlyzer

Similar a CampaignAlyzer (20)

Acquisio
AcquisioAcquisio
Acquisio
 
Marketing Leverage System
Marketing Leverage SystemMarketing Leverage System
Marketing Leverage System
 
Maximizing your Google Grants budget for Nonprofits
Maximizing your Google Grants budget for NonprofitsMaximizing your Google Grants budget for Nonprofits
Maximizing your Google Grants budget for Nonprofits
 
4 Must-Have Ingredients for Higher Campaign ROI
4 Must-Have Ingredients for Higher Campaign ROI 4 Must-Have Ingredients for Higher Campaign ROI
4 Must-Have Ingredients for Higher Campaign ROI
 
Optimizing product marketing boston product camp 2016 - saeed khan
Optimizing product marketing   boston product camp 2016 - saeed khanOptimizing product marketing   boston product camp 2016 - saeed khan
Optimizing product marketing boston product camp 2016 - saeed khan
 
Class 03: Introduction to Google Analytics
Class 03: Introduction to Google AnalyticsClass 03: Introduction to Google Analytics
Class 03: Introduction to Google Analytics
 
Optimizing product marketing boston product camp 2016 - saeed khan
Optimizing product marketing   boston product camp 2016 - saeed khanOptimizing product marketing   boston product camp 2016 - saeed khan
Optimizing product marketing boston product camp 2016 - saeed khan
 
Key Strategies to Drive the Omnichannel Experience
Key Strategies to Drive the Omnichannel ExperienceKey Strategies to Drive the Omnichannel Experience
Key Strategies to Drive the Omnichannel Experience
 
The Nonprofit Guide To Google Ad Grants 2023 (1).pptx
The Nonprofit Guide To Google Ad Grants 2023 (1).pptxThe Nonprofit Guide To Google Ad Grants 2023 (1).pptx
The Nonprofit Guide To Google Ad Grants 2023 (1).pptx
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
 
AdEngineering Handbook
AdEngineering HandbookAdEngineering Handbook
AdEngineering Handbook
 
How Customer Reviews Impact the Buyer's Journey
How Customer Reviews Impact the Buyer's Journey How Customer Reviews Impact the Buyer's Journey
How Customer Reviews Impact the Buyer's Journey
 
Valley Wizard presentation
Valley Wizard presentationValley Wizard presentation
Valley Wizard presentation
 
Awesome Reporting for Winning at PPC #HeroConf
Awesome Reporting for Winning at PPC #HeroConfAwesome Reporting for Winning at PPC #HeroConf
Awesome Reporting for Winning at PPC #HeroConf
 
Customer Experience Strategy: Bad News is Good News & Doing the Whole Job
Customer Experience Strategy: Bad News is Good News & Doing the Whole JobCustomer Experience Strategy: Bad News is Good News & Doing the Whole Job
Customer Experience Strategy: Bad News is Good News & Doing the Whole Job
 
Tyson Quick - Advanced Search Summit Napa 2021
Tyson Quick - Advanced Search Summit Napa 2021Tyson Quick - Advanced Search Summit Napa 2021
Tyson Quick - Advanced Search Summit Napa 2021
 
Driving Growth: The Power of the Post-Sales Customer Journey
Driving Growth: The Power of the Post-Sales Customer JourneyDriving Growth: The Power of the Post-Sales Customer Journey
Driving Growth: The Power of the Post-Sales Customer Journey
 
Marketing Operations ROI: It`s Simpler and Way Harder Than You Think
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkMarketing Operations ROI: It`s Simpler and Way Harder Than You Think
Marketing Operations ROI: It`s Simpler and Way Harder Than You Think
 
AWS STARTUP DAY 2018 I Innovation @ Amazon
AWS STARTUP DAY 2018 I Innovation @ AmazonAWS STARTUP DAY 2018 I Innovation @ Amazon
AWS STARTUP DAY 2018 I Innovation @ Amazon
 
Inbound marketing vs outbound marketing2
Inbound marketing vs outbound marketing2Inbound marketing vs outbound marketing2
Inbound marketing vs outbound marketing2
 

Más de SEMonline .Ru

240314 social network mail_rugroup
240314 social network mail_rugroup240314 social network mail_rugroup
240314 social network mail_rugroup
SEMonline .Ru
 
Seoconference yandex-pershina-wulbrun
Seoconference yandex-pershina-wulbrunSeoconference yandex-pershina-wulbrun
Seoconference yandex-pershina-wulbrun
SEMonline .Ru
 
Korolekh content semcamp-2013
Korolekh content semcamp-2013Korolekh content semcamp-2013
Korolekh content semcamp-2013
SEMonline .Ru
 
Fistashki social networks 29 03-12
Fistashki social networks  29 03-12Fistashki social networks  29 03-12
Fistashki social networks 29 03-12
SEMonline .Ru
 
Fistashki social networks
Fistashki social networksFistashki social networks
Fistashki social networks
SEMonline .Ru
 
Content social media
Content social mediaContent social media
Content social media
SEMonline .Ru
 
13mar.1.2 -mehanoshina
13mar.1.2 -mehanoshina13mar.1.2 -mehanoshina
13mar.1.2 -mehanoshina
SEMonline .Ru
 
Roman Dobronovskiy, 31 webinar
Roman Dobronovskiy, 31 webinarRoman Dobronovskiy, 31 webinar
Roman Dobronovskiy, 31 webinar
SEMonline .Ru
 

Más de SEMonline .Ru (17)

малый бизнес в россии, сентябрь 2014
малый бизнес в россии, сентябрь 2014малый бизнес в россии, сентябрь 2014
малый бизнес в россии, сентябрь 2014
 
240314 social network mail_rugroup
240314 social network mail_rugroup240314 social network mail_rugroup
240314 social network mail_rugroup
 
Mobile tns
Mobile tnsMobile tns
Mobile tns
 
Seoconference yandex-pershina-wulbrun
Seoconference yandex-pershina-wulbrunSeoconference yandex-pershina-wulbrun
Seoconference yandex-pershina-wulbrun
 
Korolekh content semcamp-2013
Korolekh content semcamp-2013Korolekh content semcamp-2013
Korolekh content semcamp-2013
 
2012 facebook-ad-report
2012 facebook-ad-report2012 facebook-ad-report
2012 facebook-ad-report
 
Fistashki social networks 29 03-12
Fistashki social networks  29 03-12Fistashki social networks  29 03-12
Fistashki social networks 29 03-12
 
Fistashki social networks
Fistashki social networksFistashki social networks
Fistashki social networks
 
Content social media
Content social mediaContent social media
Content social media
 
13mar.1.2 -burenko
13mar.1.2 -burenko13mar.1.2 -burenko
13mar.1.2 -burenko
 
13mar.2.3 -sebrant
13mar.2.3 -sebrant13mar.2.3 -sebrant
13mar.2.3 -sebrant
 
13mar.1.2 -mehanoshina
13mar.1.2 -mehanoshina13mar.1.2 -mehanoshina
13mar.1.2 -mehanoshina
 
13mar.1.2 -buzina
13mar.1.2 -buzina13mar.1.2 -buzina
13mar.1.2 -buzina
 
13mar.1.2 -burenko
13mar.1.2 -burenko13mar.1.2 -burenko
13mar.1.2 -burenko
 
13mar.1.2 -borisova
13mar.1.2 -borisova13mar.1.2 -borisova
13mar.1.2 -borisova
 
13mar.1.2 -antonov
13mar.1.2 -antonov13mar.1.2 -antonov
13mar.1.2 -antonov
 
Roman Dobronovskiy, 31 webinar
Roman Dobronovskiy, 31 webinarRoman Dobronovskiy, 31 webinar
Roman Dobronovskiy, 31 webinar
 

Último

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 

Último (20)

Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

CampaignAlyzer