Oogst seminar 11 oktober 2017 - Smart Media Buying

1. a blockchain based identity management platform

2. you might have seen us.

3. we facilitate a fair value exchange
between consumers, brands and
publishers – creating a better internet
for everyone.

4. Programmatic in Nederland
faktor.io
Transparantie (SPO) Kanalen Marketplaces

5. Taskforce content van BVA

6. local publishers are not growing
anymore.

7. scale.
data.
access.
How do the
big media/tech
companies
win?

8. What if a new internet is coming ...

9. blockchain.

12. smart contracts.

13. Non-compliancy: Potential fine up to 20,000,000 EUR or up to 4% of the annual worldwide turnover

14. 1. right to access
2. right to change
3. right to erasure
4. right to portability
5. right to complain
GDPR.

15. consent.

19. identity.

20. mvp.

21. We give consumers control and choice over
their personal data, publishers the tools to
operate sustainable business models and
brands the ability to advertise more
effectively.

22. Faktor.
http://www.faktor.io
experience@faktor.io
+31 (0) 6 25 07 34 61
Herengracht 244
1016BT Amsterdam