Best Online Experience: OpenAthens Conference Focuses on User Journey
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This presentation explains how we’re working with publishers and standards-based organisations to create the best online experience for users.
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Best Online Experience: OpenAthens Conference Focuses on User Journey
- 1. www.openathens.org Are you giving your users the best online experience? Kieran Prince International Sales Manager Kieran.prince@eduserv.org.uk Vee Rogecheva UX Designer Vee.Rogacheva@eduserv.org.uk Phil Leahy Service Relationship Manager Phil.Leahy@eduserv.org.uk Jane Charlton Federation Marketing Manager Jane.Charlton@Eduserv.org.uk
- 2. www.openathens.org Please use the ‘Raise your hand’ button, found on your control panel, to indicate us that you can hear the audio If you have questions, please enter them here www.openathens.org
- 3. www.openathens.org If you have questions, please enter them here
- 4. www.openathens.org Contents 1. Focussing on the User 2. Federation Update 3. Piracy 4. Talking to your users 5. Discovery 6. Personalisation 7. Privacy 8. RA21 9. Questions?
- 5. www.openathens.org 2018 – Focussing on the User OpenAthens Conference 2018
- 7. www.openathens.org OpenAthens is the only commercial and international federation OpenAthens Federation OpenAthens Federation
- 8. www.openathens.org Helping over *2,300 organisations in 52 countries enable access to hundreds of thousands of journals, databases and eBooks for over *4 million end users *State Consortium TBA
- 10. www.openathens.org This is why we need to get the user journey working for users
- 11. www.openathens.org Talking to our users
- 12. www.openathens.org Student Persona (draft) Demographics • 18-25 • Multinational Behaviour • Passionate about their studies • Uses rich content to inform their research (video, images, podcasts) • Uses multiple devises Needs and pain points • Needs to develop research skills • Research feels lonely and frustrating • Will abandon research if asked to login “I watch videos and listen to podcasts for my research.”
- 13. www.openathens.org User journey - students • Search • Google Scholar • Reading lists • Video • Images/Infographic • Podcasts • Discovery service Library portal • In site search Publisher’s website
- 14. www.openathens.org “If I’m asked to log in, I don’t read the article.”
- 15. www.openathens.org Login is a barrier to content Access to resources • Research off-campus means log in is required Students’ skills • Students don’t know if a resource is available to them or not and will not attempt to login • There are a number of free resources, which will do the job Log in experience • Log in experience on publishers’ websites varies greatly • Bad UX design becomes a barrier
- 17. www.openathens.org A bad news for everybody Students • Can not access quality content • Their research may be marked down • They do not get the great experience they are paying for Librarians • Library services are not utilized • Struggle to justify investment in resources, when faced with low usage rates Publishers • Less traffic to their content • Increased pressure to provide content for free
- 20. www.openathens.org Discovery Discovery Service (WAYF) • Not a common method of access. • Still important to make the journey as intuitive as possible. • ‘Login’ link should be on the top right corner of the page. • Avoid using technical terms like OpenAthens or Shibboleth. • Use universal times like ‘institutional login’ • Avoid listing organisations, use dynamic search if possible. • Avoid listing Federations – many users don’t understand this terminology. 'WAYFless' URLs & Deep Linking • WAYFless URLs can bypass additional steps to login. • Another service available out of the box with Federated Access. • Enables users direct access to a resource via their home portals. • Deep Linking goes further… • Deep Linking enables Article-Level access. • Most searches via Google – users should not hit barriers during their research. • Remote/mobile access is enhanced as you no longer have to navigate publisher home pages. • User journey varies hugely across the industry. • Our new widget is compatible with all Federations. • Automatically filters for Identity Providers in the same federation(s) as you, the Service Provider. • The OpenAthens Redirector helps librarians manage URLs. • Also helps content providers by making articles more ‘open’. • The redirector comes as standard with OpenAthens. • OpenAthens is an active member of RA21 initiative. OpenAthens Wayfinder
- 21. www.openathens.org • Local authentication systems (e.g. active Directory, AD FS) • Adobe Creative Cloud Enterprise • EBSCO Discovery Service (EDS) • ExLibris • Google Apps • LibX and the OpenAthens Redirector • Moodle • Signing in to Joomla with OpenAthens • Zotero browser extension Integration with Apps and Databases
- 24. www.openathens.org • Allow users easier access to their search and browsing history. • You can make recommendations based on their areas of interest. • Enable readers to annotate content. • Leads to higher engagement as readers return to personalised resources much more frequently. • Personalisation is proven to increase the amount of time users spend on your site. Federations & personalisation Enabling personalisation is easy with Federated access. Every user is given a (anonymous) unique ID. This is persistent so to enable seamless access across platforms. Personalisation
- 25. www.openathens.org Aiding the work of Health Professionals • Personalisation is now being used effectively in parts of the health sector. • Personalisation makes tracking of CME (continuing Medical Education) credits much simpler. • Health practitioners no longer need to create profiles on multiple platforms. • They have seamless access to relevant articles whether for work or study. • OpenAthens pioneered the use of Federated access in Health care. • Our inclusive memberships allows you to provide a universal experience across customer markets.
- 27. GDPR Fairness & Transparency Data minimization Accountability Accuracy Purpose Limitation Data Deletion• With Federated access the data is stored by the home organization. • Data being sent to content providers is encrypted. • The library manager decides what data is sent. • Personalisation can still be obtained while remaining anonymous (search history, saved searches etc.).
- 29. www.openathens.org What is RA21? • Resource Access for the 21st Century (RA21) is a joint STM and NISO initiative. • The goal is to facilitate a seamless user experience for consumers of scientific communication. • Solve long standing and complex challenges in the areas of network security and user privacy. • Universal agreement that there needs to be alternatives to IP authentication. • It is hoped that the processes and policies will be adopted across the world of resource access. Myth Busting: Five Commonly Held Misconceptions About RA21 (and One Rumor Confirmed)
- 30. www.openathens.org For researchers • Seamless access to subscribed resources, from any device, from any location, from any starting point. • A consistent, intuitive user experience across resources. • Increased security for management of personal data. • Streamlined text and data mining. For content providers • Provide individualized and differentiated access for better reporting to governing bodies and clients • Offer personalised services to accelerate insight and discovery • Ensure the integrity of content on both institutional and commercial platforms For Library managers • Minimise the administrative burden of providing access to authorised user communities • Maximise the use of the resources purchased • Protect the privacy of user communities and advocate for their security Federated Access Management is the key • SAML – the Federation protocol are built on is the best solution to all of these challenges. • Discovery is central to improving the user journey. • Much of the technology is already in place, it just needs greater attention. • IP recognition should only ever be treated as a temporary solution. • Active participants include; • InCommon • MIT • ProQuest • EBSCO • OpenAthens
- 31. www.openathens.org Want to give your users the best online experience? Our new health check service includes: • In-depth audit of your single sign-on feature, processes and user journey • Detailed report outlining: oKey problem areas oTechnical recommendations oBest practice SSO scenarios • A follow up ‘spot check’ Contact us to find out more!
Notas del editor
- Rob to speak OpenAthens can benefit organisations in countries that don’t have their own national federation. Indonesia (University of Jakarta) A federation will provide a consistent set of rules for all members of that federation, but there are minor differences in how those rules have been applied. SAML is a technical standard and not an actual product, so developers may configure it differently for different federations. OpenAthens has been building software products for over ten years which make it easy for content providers to participate in all these federations and with OpenAthens Cloud we can now enable a single connection to more than one federation.
- Common misconception that IP authentication is anonymous. This isn’t the case – you can still track users by IP address. It is used to combat cyber crime. SAML can be genuinely anonymous. Data is controlled by the end user>Librarian>Publisher GDPR is driving changes to access methods. Data passed between IdP and SP is encrypted. Data is only stored at the home organization.