1. April 2011
Qt for Developers
Qt 4.7 DPM Program | Product Marketing Stream Lead

2. Apps are at the heart of the smartphone
3
Top smartphone
ecosystems
22
Qt-powered Nokia
smartphones with Ovi
Store
PUBLIC
2| © Nokia 2011

3. Why build an app for Nokia?
Access to a New Significantly New ways to
global scale in simplified way improved create
local markets to design, revenue consumer
all over the develop and opportunities excitement &
world distribute demand for
apps Ovi Store and
apps
PUBLIC
3| © Nokia 2011

4. Ovi Store: the home of apps on Nokia
5+ 190+ 36
Million Countries, of Markets with
downloads daily which 90% in local billing from 112
language operators
158 80%
Developers with
apps that
40k+ traffic converts to
Apps available
achieved a download
>1m downloads
PUBLIC
4| © Nokia 2011 Data as at: 12 April 2011

5. New devices drive Ovi Store growth
16%
5m
14%
12%
4m
10%
New Symbian devices
as % of total Ovi Store 8%
3.5m
downloads
Nov/2010 Dec/2010
3m
2.3m
1m
Feb11
Apr11
Dec10
Nov10
Oct10
Ovi Store daily downloads Feb10
PUBLIC
5| © Nokia 2011

6. Qt powered devices get more exciting
PUBLIC
6| © Nokia 2011

7. Global scale at all device segments & price points
Symbian MeeGo Series 40
75 million 150 million shipping 600 million
installed base future shipments H2 2011 installed base
addressable market Java addressable market
PUBLIC
7| © Nokia 2011

8. Local apps and content are major
download drivers.
Over 80% of these consumers can purchase from Ovi
Store using their local currency.
PUBLIC
8| © Nokia 2011

9. Beautiful & rich apps, with less
A complete, easy to Create beautiful, fluid Richer mobile experiences with Qt
effort.
use toolset in a single,
simple install.
UIs with Qt Quick Mobility APIs
More intuitive APIs mean
~70% less lines of code,
compared to Symbian
C++.
Future-proof
with Smart
Installer
PUBLIC
9| © Nokia 2011

10. Qt product offering
Framework & SDK Apps
A collection of libraries. Tools to develop on Apps are
the framework. apps.
Qt 4.x Qt SDK 1.x
Core GUI Qt Creator 2.x (IDE)
OpenGL Webkit -> Qt Quick Tooling*
Scripting Multimedia Simulator
Networking XML Emulator
Database Unit Testing Tool Chains
Qt Declarative* Plug-ins
(includes QML*)
Qt Add-ons
Mobility 1.x
Other Add-ons
* Qt Quick is made up of 3 parts: a) Qt Quick incl. in
Qt Creator, b) QML, and c) Qt declarative module in
Enablers
Qt libraries. Qt Quick components will be available in
PUBLIC upcoming releases
10| © Nokia 2011

11. What’s coming up in Qt?
Available
wk18
Qt SDK 1.0 Qt SDK 1.1 Qt SDK + 1
First all-in-one Qt Quick for Qt Quick
SDK for Nokia amazing UIs Components
Full set of widgets in
devices up to Unleash creativity QML
70% better Global rollout
productivity Qt WebKit with
Smart Installer and
HTML5 media
device updates in 1H
Smart Installer Video and Audio
2011
Access to 75M+
devices in Ovi Store Additional mobility Comprehensive
features | Camera, mobility coverage
New mobility features Bluetooth, NFC, …
Location, Calendar.
in Qt
PUBLIC
11| © Nokia 2011

12. Qt Quick
• New UI Creation Kit for designers and
developers
• Rich and fluid touch-enabled UIs and
lightweight apps with transitions and animations
• Rapid prototyping and pixel-perfect UI creation
• Uses QML, a JavaScript-like declarative
language that is easy to learn
• No C++ knowledge required
AND SOON…
• Pre-configured Qt Quick components will be
available
PUBLIC
12| © Nokia 2011

13. Qt SDK
• Single, simple install
• Qt Creator 2.1 IDE
• including Qt Quick
tooling
• Simulator, emulator and tool
chains
• C++ based Qt for mobile
app development
PUBLIC
13| © Nokia 2011

14. Qt Mobility APIs available
Qt Mobility APIs roadmapped
APIs on Qt SDK 1.1 Service APIs available
Service APIs roadmapped
Publish & Doc
Contacts Feedback Versit Location Landmarks
Subscribe Gallery
System Maps & Bearer Messagin
Multimedia Organizer Camera
Information Navigation Management g
Beta Beta
Qt Service
Local
Sensors Framewor Calendar Vibra Bluetooth NFC
Connectivity
k
Beta Beta
In-app In-app Ovi
Heartbeat Notifications Analytics
purchasing advertising Services
PUBLIC
14| © Nokia 2011

15. Improving revenue opportunities
starting starting
with S^3 with S^3
In-app In-app
Purchasing Advertising
PUBLIC
15| © Nokia 2011

16. In-app purchasing beta starting
with S^3
Monetize from within the
application
• Additional components of the application or
content available for sale e.g. new game
level, new city map
• Virtual goods or currency/credit acquired via
sale and retained online for use in app
• Subscription or payment after use revenues
Leverages Nokia’s Billing
Footprint
• For credit card purchases, or operator billing
https://projects.forum.nokia.com/iap environments
• Nokia offers Operator billing with 112 operators
in 36 markets
• 2.5x increase in markets with Operator Billing
Great User Experience
• Explicit purchase confirmation required for
each purchase
• Nokia Account Required
• Operator or CC billing notification upon
PUBLIC purchase
16| © Nokia 2011

17. In-app advertising beta starting
with S^3
Soft launch
week 24
Commercial
availability
Q3
Best solution to Easy Centralized Easy-to-use
monetize integration of reporting and dashboard for
location aware* in-app display payments publishers &
apps ads from advertisers
multiple
PUBLIC
networks *in key markets
17| © Nokia 2011

18. Co-marketing
New ways to create
consumer
excitement &
demand for Ovi Store
and apps
PUBLIC
18| © Nokia 2011

19. Co-marketing: local advertising
PUBLIC
19| © Nokia 2011

20. The business opportunity with Nokia is getting better.
Qt lowers the Qt Quick and Operator billing New devices increase
app creation Qt Mobility and new revenue consumer
effort for the vast enable richer opportunities on a excitement and
Nokia apps and user growing Ovi demand for apps and
smartphone experiences Store content on Nokia
market
PUBLIC
20| © Nokia 2011

21. Start now.
Develop with Qt SDK 1.1
on forum.nokia.com/qt
PUBLIC
21| © Nokia 2011

22. Kiitos.
Thank you.
Děkuji za pozornost.
PUBLIC
22| © Nokia 2011